Course Curriculum

Complete Guide to YouTube Marketing: From Zero to Hero

1section
15lectures
3h 8mtotal

What you’ll learn

  • Content Creation and Strategy

  • Video Production Techniques

  • Adding intros, outros, and overlays

  • Thumbnail Creation

  • Tags, Playlists, and End Screens

  • YouTube SEO and Optimization

  • Engagement and Community Building

  • Monetization Strategies

  • Analytics and Performance Measurement

01

Introduction

15 lectures • 3hr 8min

  • Introduction

    3:16

  • Introduction to YouTube Marketing

    14:27

  • Content Creation and Strategy

    16:48

  • Video Production Techniques

    13:35

  • Adding intros, outros, and overlays

    Define your audience and purpose, script and storyboard, and learn to add intros, outros, and overlays to produce engaging YouTube videos from planning to upload.

    12:42

  • Thumbnail Creation

    Learn to create an eye-catching YouTube thumbnail with Canva, using a 1280 by 720 pixel size, adding a background and text design, and exporting a png for upload to YouTube.

    16:46

  • Tags, Playlists, and End Screens

    Discover how to boost YouTube visibility by adding tags, creating playlists, and configuring end screens, while editing video details, writing descriptions, and adding hashtags in YouTube Studio.

    14:24

  • YouTube SEO and Optimization

    16:59

  • Engagement and Community Building

    Build a loyal YouTube community by analyzing your audience with analytics, creating engaging content, using polls and live streams, and offering exclusive resources.

    14:34

  • Monetization Strategies Part-1

    Discover YouTube monetization strategies, including AdSense via the YouTube Partner program, thresholds of 1000 subscribers and 4000 watch hours, and earning methods like ads, memberships, and super chats.

    8:28

  • Monetization Strategies Part-2

    Explore monetization strategies for YouTube, including super chat and stickers, branded merch stores, sponsorships, affiliate marketing, and selling digital products.

    8:36

  • Analytics and Performance Measurement

    Explore YouTube analytics and performance measurement to track views, watch time, subscribers, and revenue; analyze demographics and traffic sources; apply A/B testing to thumbnails and titles to grow your channel.

    14:08

  • Utilizing YouTube Shorts for Quick Growth

    14:42

  • How To Increase Subscribers Fast In YouTube Part 1

    Increase subscribers fast by optimizing your channel branding, trailer, and description with keywords, and by delivering consistent, high-quality content through planning, scripting, lighting, sound, editing, thumbnails, and compelling titles.

    12:41

  • How To Increase Subscribers Fast In YouTube Part 2

    Leverage collaborations with similar creators to tap into new audiences, plan cross-promotions across platforms, and analyze YouTube analytics to optimize posting, watch time, click-through rate, audience retention, and engagement.

    5:30