Course Curriculum

LinkedIn Marketing For Content Creator And Storytellers 2019

9sections
20lectures
52mtotal

What you’ll learn

  • Use LinkedIn to grow your personal brand

  • Use LinkedIn marketing to grow your business

  • Find and connect with 1000s of your target audiences on LinkedIn

  • Create compelling content that will reach millions on LinkedIn

01

Introduction to this course

1 lecture • 2min

  • Introduction to this course

    See what's inside this course - How to win LinkedIn marketing with organic content

    1:51
02

Your LinkedIn Profile - The Basics

3 lectures • 9min

  • Your profile photo and cover photo

    Design a professional profile photo and cover photo if you want to stand out.

    4:10

  • Other elements of your profile

    Don't forget other parts of your profile. Let me show you in this video

    5:13

  • [Homework Worksheet] - Download To Complete

    0:04
03

Your LinkedIn Headline

2 lectures • 4min

  • Create LinkedIn headline for your audience

    How to create a LinkedIn headline that speaks directly to your target audience.

    3:37

  • [Homework Worksheet] - Download To Complete

    0:03
04

Your LinkedIn Summary

2 lectures • 4min

  • Write a compelling LinkedIn summary

    Your LinkedIn summary should convey who you are and what you offer. Let's work on it together.

    4:20

  • [Homework Worksheet] - Download To Complete LinkedIn Summary

    0:04
05

Content is king

2 lectures • 5min

  • Your LinkedIn content - How to create great content

    How to create LinkedIn posts that will captivate your readers.

    4:30

  • [Homework Worksheet] - Download to create great LinkedIn content

    0:10
06

Types of LinkedIn content

3 lectures • 7min

  • Types of LinkedIn content 1

    Different types of content you can create on LinkedIn

    3:09

  • Types of LinkedIn content 2

    Here are some more content types that you can use for LinkedIn marketing.

    3:22

  • [Homework Worksheet] - Download your LinkedIn post challenge

    0:08
07

Rules of engagement on LinkedIn

3 lectures • 7min

  • Rules of engagement

    How to engage with others so they engage with your content on LinkedIn.

    5:39

  • LinkedIn engagement PODs

    Engagement pods are communities you can join where you share links to your posts and members of the group like or comment on your post.

    1:39

  • [Homework Worksheet] - Download and start engaging on LinkedIn

    0:06
08

LinkedIn content ideas

3 lectures • 13min

  • LinkedIn content creation 1

    Coming up with ideas for content can be challenging, but once you have a process in place it does become easier.

    5:39

  • LinkedIn content creation 2

    More ideas for you to use as your LinkedIn content.

    6:49

  • DOWNLOAD - Swipe Fie & Content Repurpose Schedule

    0:45
09

The LinkedIn Top 20 Turbo Booster Challenge

1 lecture • 1min

  • [Download] LinkedIn Top 20 Turbo Booster Challenge

    I have created a fun 20-day challenge to boost your engagement and would love you to join.

    0:52