Course Curriculum

TikTok Growth Hack: Advanced tactics to game the algorithm

4sections
26lectures
2h 4mtotal

What you’ll learn

  • How to take advantage of the TikTok platform while it’s still early?

  • How has TikTok's chinese app DouYin been developed since 2017?

  • How will TikTok evolve in the future?

  • How to successfully set up a professional profile?

  • How does the TikTok algorithm work?

  • How does the TikTok content review process work?

  • How to avoid 0 plays for your video?

  • How to avoid content violation issues?

  • How to pick a popular niche?

  • How to get into the trending hashtags and videos?

  • How to craft your video title and CTA?

  • How to use Discover, Hashtag, Challenge and gain thousands of followers?

  • How to edit your videos using built-in functions and other free apps?

  • How to use TikTok’s Analytics to improve your account?

  • How the shopping cart feature works and how to be eligible for it?

  • What are the top ways to monetize on TikTok and how to pick the best one?

  • What are TikTok coins?

  • What are the 3 ways to monetize on TikTok?

  • What is TikTok commerce?

  • How to monetize your TikTok audiences the correct way?

  • What’s the secret about FYP Viral video and its breakdown?

  • How to let other content creators empower you?

  • How brands and agencies can utilize TikTok to market their products or services?

  • What are the top viral videos examples and case studies ?

  • How to continue to use TikTok when it’s banned in your region?

01

TikTok App Landscape Right Now

  • Introduction: Welcome to TikTok Marketing from the future

    Learn advanced TikTok marketing from a former ByteDance professional, exploring the algorithm, monetization, content strategy, analytics, and future features across six updated chapters.

    10:29
  • What is TikTok and why should you care?

    Explore why TikTok's rapid global growth and local content strategies matter for creators, and how short videos and personal branding unlock opportunities in a rising social media landscape.

    5:08
  • What is Douyin and what's the future for TikTok?

    Explore how Douyin, as China's predecessor, grew into a major monetization platform with shopping carts, e-commerce links, and influencer advertising, shaping TikTok's future.

    4:56
02

TikTok Basic Usage & Algorithm

  • Walkthrough of TikTok App - For You, Following, Trending, Analytics

    Explore how TikTok operates, navigate the for you page and following feeds, and leverage trending hashtags and music to reach more viewers. Learn to create, edit, post videos and view analytics.

    15:14
  • Overview of the TikTok algorithm

    Explore how the TikTok algorithm matches users to content using user data, content, and interest, and how producers can optimize actions to grow traffic, likes, and followers.

    3:21
  • What's the recommendation algorithm of Douyin?

    Explore Douyin's recommendation flow: double review by machine and manual review, initial traffic pools, data-driven weighting, audience tagging, and boutique pools to amplify exposure for quality videos.

    8:01
  • Don't panic when you encounter these on TikTok!

    Learn how the TikTok algorithm uses delayed detonation, grave digging, and the explosion effect to revive old high-quality videos and fuel a viral hit.

    3:52
  • Most critical thing about the algorithm - Traffic pool classification

    Learn how TikTok traffic pool classifications drive exposure across low, intermediate, and global pools, and how hitting about 300 plays moves a video into wider, global reach via trending topics.

    2:15
  • What's account weight and why it's important?

    Discover how account weight affects TikTok search ranking and learn to boost recommendations by completing profiles, verifying accounts, and aligning with audience interests for growth.

    6:59
  • Why does your video plays stop at 90, 900 or 9K?

    The TikTok algorithm starts your video in a small traffic pool based on account weight, then expands to larger pools as engagement and completion meet thresholds; otherwise growth stalls.

    1:49
  • What's the most important engagement metrics to care for?

    Prioritize completion rate as the key engagement metric. Drive video plays by encouraging viewers to finish and to like, comment, and share, using thresholds like over 5,000 plays per hour.

    1:18
  • How to find my target audience without uploading any videos?

    Discover how the TikTok algorithm signals topic interests and raises your initial quality score. Keep content within one category to grow followers quickly.

    1:00
  • How to set your account up for success?

    Increase your account quality score by watching and engaging with home page videos. Build an inspiration library, follow creators, and use not interested feedback to boost for you page views.

    1:18
  • Advanced: How to log in to more than 3 accounts simultaneously?

    Identify why videos gain zero plays by checking copyright music, video quality, violence, and duplication, build original, high-quality content that leverages the first boosted videos and discover hashtags to grow.

    4:22
  • Reasons and solutions for 0 video plays

    Discover how to manage up to six TikTok accounts on Android devices using the native dual open system and a third-party tool, and learn why Apple devices can't do this.

    0:38
03

How to keep using TikTok if it's banned in your country?

  • What happens if TikTok is banned?

    Explore how a TikTok ban affects US users and how people in India and the United States can still access the platform when it is banned.

    0:25
  • How does banning an app work?

    Explore how national network monitoring systems filter websites and apps, causing access blocks to platforms like TikTok. The lecture discusses how bans are implemented and their impact on users.

    0:59
  • How to download TikTok on Android if it's banned in your country?

    Explore how to download TikTok on android when banned, using a vpn to bypass restrictions and set up a non-US account to access the app.

    1:48
  • How to download TikTok on iPhone if it's banned in your country?

    Learn how to download TikTok on an iPhone in a restricted country by using a country-specific Apple account or a foreign-number registration with VPN.

    1:14
  • How to use TikTok as normal if it's already installed on your phone?

    Learn how to use TikTok by configuring a VPN, changing region, time zone, and language to access the app as if you’re in a different country, on Android and iOS.

    2:04
04

Content Is King and Context is Queen

  • What type of content is popular on TikTok?

    Spotlight entertainment, educational value, and authentic storytelling as the viral content directions on TikTok. Create original, high-definition videos with substance and editing, avoiding text-only or compilation formats.

    2:31
  • How to select your content and position yourself for success on TikTok?

    Position your content by selecting a niche and crafting a bio with the ABH principle. Choose an account type from 16 categories and plan monetization and video style for growth.

    7:56
  • How to come up with a killer Call To Action for your videos?

    Explore six proven CTAs for TikTok videos, guiding viewers to a link in bio and optimizing landing pages with offers, visuals, social proof, and testing different versions to boost conversions.

    2:42
  • How to utilize Discover, Hashtag, Challenge to your advantage?

    Utilize the discovery page, topic insights, and strategic hashtags to boost exposure, engagement, and follower growth on TikTok while studying competing videos and brand versus user challenges for relevant content.

    11:35
  • How to easily edit your TikTok videos right inside the app?

    Edit your videos entirely inside the Tick-Tock app, using pre production and post production tools like green screen, speed, filters, voiceover, text, stickers, and polls to perform better.

    8:17
  • All about TikTok Analytics once upgrading to Pro account

    How to upgrade to a Pro account? What types of data are collected? How to use analyze the data and optimize your content?

    13:37