Course Curriculum

How to become an influencer

3sections
32lectures
1h 4mtotal

What you’ll learn

  • How to become an influencer

  • Instagram photography

  • Videos for influencers

01

How to become an influencer

14 lectures • 30min

  • Welcome! What is an influencer?

    Explore how to become an influencer by navigating the Instagram algorithm, collaborating with brands and agencies, negotiating contracts and payments, and creating photos and videos from scratch.

    0:19

  • Examples of brands

    Find out the Instagram basics like strategy, content planning, captions

    2:29

  • Why Instagram + strategy

    Define why you start on Instagram and who you want to reach, then craft a distinctive tone, branding, and content strategy to engage audiences and attract brands.

    8:08

  • Content planning

    Plan diverse content, including external trends and a topical calendar, while keeping promotional posts to 20 percent and prioritizing storytelling. Define an authentic tone and high-quality visuals for cross-media use.

    3:40

  • How to use captions

    Craft captions that explain why you post and grab attention in the first three to four words. Use storytelling to keep viewers reading, and emojis to attract attention.

    1:08

  • How to automate

    Automate your influencer workflow by using planning tools like later, buffer, and layer to schedule stories and feeds, and analyze statistics to post at optimal times.

    1:21

  • Different content formats

    Compare Instagram stories and posts to optimize engagement, using hashtags, location, stickers, and polls, and learn to create stories directly in the app and save highlights.

    1:39

  • Instagram stories

    Use third-party apps and templates to upgrade Instagram stories and post daily for higher engagement. Start influencer campaigns by describing the need behind the product before placement to boost authenticity.

    1:11

  • Hashtags

    Learn to choose hashtags related to your post, audience, and location, build diversified lists, and avoid repetition to prevent Instagram blacklisting and improve reach.

    3:04

  • Statistics

    Learn how to read Instagram statistics to track account progress and diagnose declines. Understand reach, profile visits, website clicks, email clicks, and audience differences by location and content type.

    1:44

  • Algorithms

    Engage daily with your audience, liking, commenting, and messaging to boost reach in the Instagram algorithm, and debunk myths about penalties, timing, and shadow bans.

    1:38

  • Create your own mediakit

    Create your own media kit to present as a professional mini resume to brands or agencies, include target audience, platforms, audience statistics, engagement, and brand collaborations.

    1:02

  • How to manage campaigns

    Learn how to manage influencer campaigns with brands or agencies, including setting deliverables, contracts, payment terms, hashtags, and timing; stay transparent, share post-campaign stats, and ensure content aligns with guidelines.

    2:12

  • Third party apps

    Discover third-party apps like little spark, module, colorful, and the loop to create Instagram stories, posts, and short videos, with free planning features.

    0:33
02

How to build a cohesive Instagram feed

10 lectures • 21min

  • What you will learn

    Beginner photographers learn the basics of photography, saturation, lightness, and RGB, then apply presets and filters using Lightroom mobile and VSCO to produce consistent emerald-tone visuals.

    1:00

  • Why filters only are not enough for consistency

    Explore why filters alone can't ensure consistency; balance lighting, color scheme, and mood, then adjust saturation, lightness, and RGB to craft a cohesive photographic style.

    1:00

  • The function of Hue Saturation and Luminance + RGB

    This lecture demonstrates how to use Lightroom's color adjustments—hue, saturation, and luminance (HSL)—and RGB to selectively modify blues and oranges, revealing how color editing shapes an influencer's visual style.

    4:50

  • The right mindset to pick a suiting filter

    Choose a personalized Instagram filter that conveys a clear emotion and your core persona, using color, saturation, and lightness to match your industry or niche.

    2:52

  • Filters of Lightroom CC

    Explore Lightroom CC filters by applying modern profiles, adjust intensity, and compare effects. Learn to fine-tune color with color mix for targeted yellow/orange objects, while keeping edits subtle and leveled.

    3:21

  • Filters of VSCO

    Explore the VSCO app, highlighting its vast filters collection, an affordable monthly subscription of about 1–2 euros, and editing features that mirror Lightroom for photo adjustments.

    1:28

  • Consistent lighting

    Choose natural light to create a bright, airy feed, favoring cloudy days for even lighting, and maintain consistency in lighting, color scheme, and mood across all photos.

    1:59

  • Consistent colorscheme

    Choose a cohesive color scheme that matches your personality and evokes the right emotions. Pick three to four colors, and keep the same luminous quality and saturation across visuals.

    1:45

  • Consistent mood

    Shape the mood by colors, intensity, and saturation, then compose photos with intentional posing and expressions; your stance and behavior position you as the star and influencer.

    1:51

  • Next steps

    Learn the basics of consistent photography and explore future in-depth tutorials on Lightroom, filters, and applying them, with ideas on sources and where to share your influencer journey.

    0:38
03

How to create video for influencers

8 lectures • 13min

  • Intro

    Uno guides you through setting up your video, planning your message, and filming yourself and b roll to boost engagement and reach. Get a quick intro to editing software.

    0:52

  • Preparing a shoot

    Plan and script your shoot with bullet points, decide your talking points, and ensure the first and last parts are clear, then create a valuable, engaging video.

    1:07

  • How to film yourself

    Film yourself using natural light, a stable setup, and your phone’s back camera; test audio and lighting, follow a script, look at the lens, be authentic, and publish.

    2:32

  • Filmin B-roll

    learn to use b-roll to immerse viewers by showing context and surroundings, and employ techniques like pivoting, zooming, and foreground and background framing plus five senses trick to deepen immersion.

    2:52

  • Intro to Editing

    Master the editing timeline, cut and rearrange clips, and add music with rhythm while avoiding copyright issues, and explore paid and free tools like iMovie and Final Cut Pro.

    1:38

  • Create a new project + aspect ratio

    Create a new project in Final Cut Pro, choose a vertical 9:16 aspect ratio, set 1080x1920 resolution, import media, arrange clips in the timeline, and rotate to vertical.

    2:43

  • Understanding a Timeline

    Learn to layer media on a timeline and control front/back placement by putting items above for titles and below for music, then edit the title using the inspector.

    0:50

  • Add Music to your video + Conclusion

    Learn to enhance your influencer videos by choosing copyright-free music, dragging a clip into your timeline, and aligning it with your message.

    0:54