Course Curriculum

Learn SOCIAL MEDIA MARKETING- Pro Tips to Build Your Empire

5sections
40lectures
1h 56mtotal

What you’ll learn

  • grow your list of followers on Twitter

  • grow your list of followers on Facebook

  • grow your list of followers on Instagram

  • get more engagement with all of your followers

  • have a better understanding of social media

  • automate a lot of the tedious work involved in maintaining your accounts

  • have a better, more thoughtful social media marketing strategy

01

Welcome

4 lectures • 7min

  • PROOF: 20000 Twitter Followers in 6 Months!

    Learn how one educator grew a Twitter following from 600 to 20,000 in six months using proven social media marketing strategies, driving traffic to my website and boosting student enrollments.

    1:42

  • Introduction

    Boost your social influence by growing your Klout score and follower base across Twitter, Instagram, and Facebook, then optimize your accounts with proven posting and marketing strategies.

    3:50

  • Welcome Documentation

    0:22

  • Course Curriculum

    0:46
02

Building a Following

6 lectures • 23min

  • ASSIGNMENT 1

    0:07

  • How to Build a Following the Easy Way and Gain New Fans Without Spending Money

    Learn a fast, legal method to grow your Twitter and Instagram followers using the followers dot com tool, including paid options and follow/unfollow tactics that respect terms of service.

    6:31

  • Building a List of Twitter Followers: Daily Growth Strategy Simplified

    Apply a daily growth strategy by using saved filters to target active Twitter users who tweeted within a week, then follow non-followers and reuse filters for efficiency.

    4:02

  • Using Automation to Save Time and Build Relationships With Your Followers

    Learn to use Twitter automation to save time and build relationships by applying rules for followers and mentions, sending welcome messages, and avoiding spam.

    6:15

  • Building a List of Instagram Followers: Daily Growth Strategy Simplified

    Learn a daily growth strategy for Twitter and Instagram using a simple growth program; increase followers from 600 to 4,000 in a month, with premium tools and cross-promotion.

    6:07

  • ASSIGNMENT 2

    ASSIGNMENT 2: a) Go to unfollowers.com b) Create an account c) Use unfollowers.com the way that I demonstrated for one day d) Take note of your gains in followers after one day

    0:11
03

Social Media Accounts

4 lectures • 9min

  • What’s on Your Twitter Profile? What's Needed in Order to Maximize Conversion?

    Optimize your Twitter profile to maximize conversion by creating a consistent logo, a credibility-building bio that serves as a mini-resume, and clear signals of your expertise and location.

    2:50

  • What's on Your Instagram Profile? What's Needed in Order to Maximize Conversion?

    Craft a personal Instagram profile with the same name and description across platforms. Post entertaining content and networking hashtags, and prioritize relationships before occasional sales pitches to maximize conversions.

    2:12

  • What’s on Your Facebook Page? What's Needed in Order to Maximize Conversion?

    Assess how a Facebook page differs from Instagram and Twitter, with limited organic reach and the option of paid promotion. Use native videos to boost engagement.

    3:37

  • ASSIGNMENT 3

    0:05
04

Posting and Sharing Content

5 lectures • 21min

  • How to Post Content on Multiple Sites Without Spending a Lot of Time or Money

    Learn how to automate social media posting by starting with Instagram to share to Facebook and Twitter, while noting limitations like posting to profiles instead of pages to save time.

    2:56

  • Essential Automation Tools To Keep Your Social Media Accounts Alive and Well

    Learn how to use Buffer to automate social media posting, connect accounts, schedule content, and analyze performance to maximize visibility across Twitter, Facebook, and Instagram.

    9:49

  • More Automation Tools To Help Keep Your Social Media Accounts Alive and Well

    Explore automation tools like Hootsuite and Buffer to keep your Twitter and Facebook accounts active, schedule posts, manage streams, and bulk-schedule via publisher using an Excel spreadsheet.

    3:53

  • Measuring Your Influence: Using Klout To Gauge Your Social Impact

    Explore how Klout measures your influence across Twitter, Instagram, and other networks, and how small daily adjustments can boost your Klout score and grow your followers.

    3:43

  • ASSIGNMENT 4

    0:09
05

Marketing Strategies

21 lectures • 57min

  • Which Platform Should You Use? Which Platform Should You Start With?

    Start with Twitter to build engagement quickly, while maintaining Facebook and Instagram profiles; add Pinterest and Tumblr to target retail and younger audiences, especially females 25-45.

    9:42

  • Using Multiple Platforms to Leverage Your Accounts and Build Your Brand

    0:44

  • What Type of Profile Picture Should You Use?

    Start with a personal profile picture instead of a logo to build authenticity and engagement, and include a link to your site for ongoing learning and future branding.

    4:26

  • Should You Be a Logo or a Person on Social Media?

    0:19

  • Getting Involved in the Social Media Community: Taking Action and Networking

    Get involved in the social media community by actively interacting, tweeting useful content, and engaging with others to build your audience and optimize your profile.

    4:18

  • Replying to Tweets: Important Notes on Doing It Correctly

    Learn how to reply to tweets effectively by choosing whether to start with a handle or a shout-out, which affects who sees your post and encourages mutual follow-backs.

    2:09

  • Start Reaching Out to People Today!

    0:16

  • Give to Get: Effective Diversification of Free Content and Sales Materials

    Build relationships with your audience by sharing free, valuable content before pitching sales. Diversify with blogs, videos, images, personal updates, and related content to encourage shares and trust.

    7:15

  • —What’s In It For Me? Showing That You Actually Care For Your Audience

    0:36

  • Using Images To Boost Engagement With Followers and Fans

    Learn to boost engagement by using images in social media posts, especially screenshots on Twitter, and streamline with automation tools to engage followers.

    8:01

  • Using Questioning to Increase Interaction

    0:20

  • Using Quotes To Boost Posts And Increase The Credibility of Your Brand

    Utilize customer quotes in social media posts to boost engagement and build third-party credibility, pairing quotes with images and links to your site to drive sales.

    3:37

  • Establish Third Party Credibility

    0:09

  • Getting an Edge with Hashtags and Trending Topics

    Leverage hashtags and trending topics to connect with new audiences and get discovered by more people. Write for humans, not search engines, and tie trends to your content.

    6:28

  • Writing Your Posts for Humans (Not Search Engines)

    0:18

  • When Do You Post? A Discussion On The Timing of Tweets

    Experiment with posting times to optimize reach, test 12 p.m. and 9 p.m. ET, and use buffer to schedule posts while considering time zones and trends.

    2:52

  • Experimenting With Time and Analyzing Results

    0:11

  • Closing Thoughts on Social Media Marketing Strategies

    Develop your social media marketing by testing posting strategies, analyzing analytics, and trying new approaches; start now and stay patient as you grow, adjusting based on results.

    3:37

  • Final Remarks and Where To Go From Here

    0:36

  • ***BONUS: SOCIAL MEDIA MARKETING CHEATSHEET***

    0:49

  • ASSIGNMENT 5

    0:08