Course Curriculum

The Complete Beginners Guide to Periscope Marketing

6sections
31lectures
1h 48mtotal

What you’ll learn

  • 29 step-by-step training videos, almost 2 hours of content!

  • Clear Guidance To Show You How To Easily Set Up, Install & Navigate the Periscope App (Both IOS and Android)

  • How You Can Build Your Following With The Perfect Profile

  • How Increase Your Response Rates By Using Periscope’s Inbuilt Notification System Getting More Viewers Each Time You Broadcast

  • How To Make The Most Of Your “Make Or Break” Initial Scope (Doing This Right Will Build The Best Foundation For Massive Follower Growth)

  • The 4 Important Keys To Crafting a Compelling, Audience Grabbing Title

  • The 9 Types Of Broadcasts You Can Use To Hone Your Message and Get The Ideal Response

  • Exactly WHEN You Should Be Broadcasting For Maximum Response

  • How To Turn Negative/Nasty Broadcasts Into Something Your Viewers Will Keep Watching & Come Back For More

  • Discover The Best Time (and ways) to Ask for Hearts, Follows, and Shares

  • Learn How to Properly Interact and Engage With Comments

  • Crafting & Deploying Your Elevator Pitch Multiple Times In Your Scope

  • How To Block The ‘Trolls’

  • Turn Every Broadcast Into An Opportunity For Solid Calls To Action

  • Expand Your Social Media Following On All Platforms

  • Properly Use Cross-Promotion To Increase Your Followers, Leads & Sales

  • Automate Half Of Your Broadcasts, Using A Free (Hyper Powerful) Software Tool

  • Get Your Periscope Viewers Onto Your Email Marketing List

  • Turn Your Periscope Audience Into Cold, Hard Cash

  • ‘Exploit’ Popular Trends To Increase Your Periscope Following

  • Turn Your Scopes Into A Rich Source Of Evergreen Content

  • 6 Action Steps To Get You Started Today

01

Introduction To The Course & Periscope

3 lectures • 8min

  • Welcome! Here's how to ask for help when you're stuck!

    0:36

  • Here's What You're Going To Learn Throughout This Course

    Learn to download and sign up for periscope, optimize settings and profile for maximum exposure, broadcast like a pro, engage viewers, and build evergreen content that drives sales.

    3:26

  • What Is Periscope & Why You Should Be Using It

    Discover how Periscope, a Twitter-owned live streaming app, lets you broadcast in real time for free, engage customers with Q&A and behind-the-scenes tours, and turn broadcasts into evergreen content.

    3:51
02

Getting Started With The App

5 lectures • 11min

  • How To Download Periscope On iOS

    Learn to download periscope on iOS by opening the app store, searching for periscope, selecting the first option periscope from Twitter, downloading, and opening the app.

    0:45

  • How To Download Periscope On Android

    Learn how to download Periscope on Android using the Google Play Store, search for Periscope from Twitter, and install the app. Then navigate the app and explore its features.

    0:40

  • Setting Up Your Twitter Account & Linking It With Periscope

    Set up a Twitter account and link it with Periscope to sign in with Twitter and automatically publish updates when you go live.

    1:59

  • A Tour Of The App & All Of It's Features

    Explore the Periscope app tour, learning how to navigate the home feed, switch between map and list views, follow broadcasters, view live counts and profiles, and discover new creators.

    4:21

  • How To Properly Setup Your Profile

    Optimize your Periscope profile by using a clear photo, your name, a concise description, and a link to your site to attract visitors and grow your business.

    3:01
03

Preparing For Your First Broadcast

6 lectures • 25min

  • Configuring Your Broadcast Settings

    Configure your Periscope broadcast by granting camera, mic, and location permissions, setting privacy and chat controls, toggling Twitter sharing, and starting the live stream to grow followers.

    4:36

  • The 4 Important Keys To Crafting The Best Title

    Master four Periscope title styles—straight to the point, exclusive, educational, and shocking—and learn how a catchy headline drives clicks and sets viewer expectations.

    4:17

  • The 9 Different Types Of Broadcasts

    Explore nine practical Periscope broadcasts to engage audiences: humanize your brand, behind the scenes, product demos, tutorials, live events, live Q&A, webinars, announcements, and customer service.

    6:53

  • The Best Times That You Should Be Broadcasting

    Analyze your Twitter engagement and impressions to identify peak broadcast times on Periscope, using follower demographics and insights to tailor when you go live.

    3:20

  • How To Auto-Save Your Broadcasts & Publish Them Online

    Turn on auto save for periscope broadcasts to keep videos beyond 24 hours on your phone, then publish them as evergreen content by uploading to YouTube, WordPress, or social channels.

    2:40

  • How To Avoid A Nasty Broadcast & Keep Your Viewers Watching

    Ignore and block trolls to keep your broadcast uninterrupted, then keep talking and teaching to avoid dead spots. Read comments aloud and answer questions to engage viewers and build rapport.

    3:36
04

Interaction That Turns You Into An Authority

4 lectures • 9min

  • Hearts - You Want Them & Here's Why

    Learn how hearts on Periscope act as likes and a popularity metric during broadcasts. Tap to send hearts, accumulate them to boost your profile, and attract new viewers.

    2:16

  • How To Properly Interact With Comments

    Engage with comments and thank viewers for hearts to build trust, authority, and rapport during your periscope broadcast. Read questions aloud, name the viewer, and answer publicly to reinforce credibility.

    1:57

  • Use An Elevator Pitch Multiple Times Throughout The Broadcast

    Deliver a concise elevator pitch throughout every Periscope broadcast to tell who you are, what you offer, and how you help your target customers in under 30 seconds.

    3:16

  • How To Block Trolls

    Block trolls in your Periscope broadcast by tapping their comment and blocking the user, then block from your followers list in settings to keep focus on your business.

    1:33
05

Turning Periscope Into A Marketing Machine

9 lectures • 44min

  • End Each Broadcast With A Solid Call To Action

    End each periscope broadcast with a clear call to action guiding viewers to social channels, a landing page with a free report, or a sales page, with clear benefits.

    6:50

  • How To Expand Your Social Media Following

    Learn practical call-to-action strategies to grow your Periscope audience into followers on YouTube, Facebook, Twitter, Pinterest, and more, driving engagement across social channels.

    3:49

  • How To Properly Use Cross-Promotion To Grow Followers & Sales

    Learn how to use cross-promotion across Twitter, Pinterest, Instagram, Facebook, Snapchat, LinkedIn, email lists, and blogs to drive traffic to your Periscope broadcasts, grow followers, and boost sales.

    5:58

  • How To Automate Half Of Your Broadcasts Using IFTTT

    Automate cross-promotion across Twitter, Facebook, and LinkedIn using If This Then That. Create recipes that trigger on the Periscope hashtag to automatically post your live broadcast link.

    4:06

  • Get Your Viewers Off Of Periscope & Onto Your Email List

    Create a periscope-specific landing page tracked by a custom url to grow your email list from broadcasts, then offer a free download and align the page style with the broadcast.

    5:18

  • How To Turn Periscope Viewers Into Cold Hard Cash

    Learn how to turn Periscope viewers into customers by growing your email list through shareable live broadcasts, directing viewers to a landing page, and entering them into sales campaigns.

    6:25

  • Using Q&A Sessions To Build Your Authority

    Host weekly live Q&A sessions to build instant authority, expert status, and trust with your audience, answer questions aloud, and recognize viewers by name to boost engagement and sales.

    4:48

  • Using Popular Trends To Explode Your Viewers

    Learn to boost your Periscope viewership by leveraging current trends, hashtags, and location-based insights from Twitter and Google Trends to attract more live viewers.

    3:14

  • Turning Your Broadcasts Into Evergreen Content

    Turn your Periscope broadcasts into evergreen content by uploading to YouTube, embedding on your site, adding to email campaigns, and sharing on social media, using WP scope automation.

    3:49
06

Conclusion

4 lectures • 11min

  • 5 Main Things We Learned During This Course

    Master the essentials of periscope marketing by navigating the app and broadcasting effectively. Interact to build authority, grow your audience, and turn viewers into paying customers.

    2:37

  • 6 Quick Steps To Getting Started Today

    Get your Periscope marketing started by downloading the plug-in, syncing Twitter, configuring broadcast settings, timing broadcasts for audience activity, setting a regular schedule, and going live.

    2:57

  • Bonus Lecture: WPScope

    Discover how WP scope automates Periscope video workflows, uploading broadcasts to YouTube, Dailymotion, or Amazon S3, posting to your Wordpress blog, and automatically sharing to Facebook and Twitter via campaigns.

    5:04

  • BONUS LECTURE: GET 25% OFF ANY COURSE!

    0:16