Course Curriculum

Mastering LinkedIn Social Selling Automation

6sections
18lectures
2h 22mtotal

What you’ll learn

  • How to generate lots of leads using cutting edge LinkedIn automation tools

  • How to pull LinkedIn leads into your automated sales funnel

  • The proven LinkedIn Social Selling strategies turn total strangers into paying customers

  • Access to the most effective LinkedIn Cold Outreach templates for any business and any situation

  • How to generate your LinkedIn content on autopilot using AI-based low cost tools

01

Introduction

2 lectures • 21min

  • Welcome to the course!

    This is the lecture where it all starts. You will learn what you are going to learn with this course and why this matters to be successful in modern life sales.

    3:15

  • Why?

    LinkedIn seems to be a gold mine these days when it comes to generating leads. Here we will take a sharp look to the current state of sales in the digital age and you will learn why there is no alternative to doing Social Selling on LinkedIn if you want a thriving business.

    18:06
02

Social Selling

2 lectures • 29min

  • Principles of Social Selling

    Social Selling is not rocket science. There are some easy-to-understand fundamentals and principles to thrive in Social Selling.

    23:03

  • Best Practices

    Yet there are some highly successful corporate influences doing Social Selling on LinkedIn. Who are they and what are they doing right? In this lecture, we will go into detail.

    5:30
03

Prerequisites

6 lectures • 36min

  • How to Make Your Profile on LinkedIn a Magnet

    Your profile on LinkedIn is the first impression of every potential lead coming around. So here we will start with strong fundaments to your thriving Social Selling automation.

    7:27

  • How to Find Your Ideal Customer´s Profile

    You can only sell to somebody if you know who to sell to. So in this lecture, we will talk about your ideal customers profile and how to describe it.

    4:56

  • Define Your Product-Market-Fit

    As Reid Hoffman, the founder of LinkedIn, said: Your product-market-fit decides if you are successful or not. So we are going to take a closer look to your product-market-fit in this lecture.

    5:33

  • Messaging That Nails it Down

    The message is the king and queen. This lecture is all about messaging and how to formulate the right message to the right lead.

    4:06

  • Where to Find your Ideal Customer

    Now we know who your ideal customer is and which message to send to them. And in this lecture you will learn where to find them on LinkedIn and how to deal with the problem of timing in sales.

    6:19

  • Automation Tools: LinkedHelper and Co.

    In this lecture, you will get an overview of all the different Social Selling on LinkedIn automation tools. We will talk about the pros and cons of each and every one of them.

    7:54
04

Campaigns on Linkedhelper

2 lectures • 34min

  • Setting up a Campaign

    In this lecture, we will dive deep into the automation tool LinkedHelper and you will learn how to set up a campaign, scan LinkedIn profiles automatically and tell the bot what to do.

    28:31

  • Different Strategies

    Although everything is very intuitive in LinkedHelper, in this lecture we will discuss different ways to approach Social Selling on LinkedIn automation.

    5:03
05

Build up your Sales Funnel

4 lectures • 14min

  • How to Draw Leads Into your Sales Funnel

    It is one thing to generate interest and leads on LinkedIn, but it is a whole other story to bring them home (or to add them to your sales funnel). In this lecture, you will learn how to draw leads from LinkedIn into your new or existing sales funnel to convert them.

    5:34

  • Calendar Tools

    One strategy in your sales quiver should be automated sales calls via a calendar tool.  So here you will go in detail about this strategy.

    2:52

  • Webinar, Whitepaper, Video

    In this lecture, you will learn how to compose the necesary prerequisites of your sales funnel.

    2:30

  • Nurturing Your New Leads

    Nurturing your leads is sometimes important when they do not qualify to buy strait away. In this lecture you will learn how to nurture your leads properly.

    2:53
06

The Conclusion

2 lectures • 8min

  • Quintessence

    The last lecture, finally. And here you will see everything you learned from a bird´s perspective.

    2:01

  • Bonus: How to Automate Content Creation and Posts

    But before you go, here is your bonus. And in this lecture you will learn how to easily automate your content creation for your social relationship management on LinkedIn with posts and content that really stands out.

    6:04