Course Curriculum

TikTok Marketing For Beginners (2022)

7sections

24lectures

59mtotal

What you’ll learn

How the Algorithm works today and how to use it to Grow Fast
How to grow a list of targeted customers and clients
How to grow a community of followers that loves your products & services
Best Type of content for Business owners to grow targeted customers and clients
Hashtag strategies for Targeted Reach & Engagement
How To Use Trending Sounds To Get More Views
How To create Viral content on Tik Tok and what types of content work best
How to create an Attention Grabbing profile that appeals to your Target Audience.
Methods to monetization that are currently available.

Introduction to the TikTok platform and ecosystem

Explore how TikTok emerged from ByteDance and Musically, reaching over 800 million users and attracting 18–24 year olds as well as older millennials and beyond.

1:41
Optimal Account Setup

Create an attractive profile photo with your face visible, chest-up, against a solid background to attract followers on TikTok, and clearly describe who you are and what you do.

2:09
How To Find Your Niche Market In The TikTok Demographic

Find your niche on TikTok by aligning with your passions and talents. Study trends and sounds on the for you page to craft authentic, engaging content.

3:31

How The Algorithm Works

Learn how the TikTok algorithm learns your habits and surfaces more of what you watch and engage with, from 500 views to potential viral reach.

4:19
How To Get A "Creator" Account

Learn how a creator account on TikTok reveals demographics, video performance, and watch time, unlocks monetization and live features, and enables actionable statistics to grow your business.

1:48
What Analytics To Pay Attention To

Prioritize watch time and repeat views in your analytics to boost reach by creating engaging videos that keep viewers watching longer and rewatching.

1:54

The "Livestream" Feature

Discover TikTok's live feature to connect with fans and grow your personal brand, explore monetization opportunities, and learn how a thousand followers unlock it.

2:02
The "For You" page

The for you page personalizes TikTok content based on your likes, follows, and engagement, influencing what goes viral and how creators tailor videos.

2:02
The "Discover" Page

Explore the discovery page to research hashtags and trending topics, watch hashtag videos, and study keywords related to your niche to create resonant, trending content and grow your audience.

2:16
Analytics

Explore TikTok analytics to identify your audience, active times, and regions, and optimize posting with metrics and demographics to target your niche with hashtags.

2:23

Make Money On Live feature

Learn how to monetize your audience on TikTok using the live feature, where fans buy coins and you convert them to real money via PayPal, while exploring stronger monetization methods.

3:23
Best Products To Sell On The Platform, And How To Sell Them

Integrate your product or service into entertaining TikTok videos, tag it in captions, stay within your niche, and convert fans into customers.

2:09
Requesting Link In Bio Feature

Learn to use the link in bio feature to send viewers to your product or service, and how to request access as a beta tester while emphasizing value before asking.

1:40
How To Get Brand Deals

Position yourself for brand deals by niching down and building a highly engaged, targeted audience; reach out to brands or let them find you, prioritizing authentic content over follower count.

5:31
Licensing Your Content

License your content to monetize it by negotiating permissions with buyers such as news stations and platforms, set your price, and proactively reach out as your videos gain views.

2:23
Sell Your Products & Services

Monetize your niche by selling products or services through valuable TikTok videos and use a clear call to action guiding viewers to your website when no link in bio exists.

1:56

How To Optimize Your Account

Optimize your TikTok account by creating high quality, 9 by 16 content with proper lighting. Deliver value through education or edutainment to build trust and drive future purchases.

2:15
Best Camera & Audio Set Up

Learn to set up lighting with a 12-inch ring light. Keep hands off the microphone for clear audio, since bright visuals and sound boost engagement and monetization via the algorithm.

1:38

How To Create Targeted Content

Build your audience before monetizing by researching niche hashtags and tailoring content to a specific audience. Remix popular ideas, study viral content, and engage fans to grow targeted followers.

2:07
Types Of Content To Create For Your Audience

Create relatable content by merging your product with audiences' home interests and trends, using ideas like 'bored in the house' to place your brand in everyday situations.

1:41
How To Increase Engagement With Your Community

Learn how to boost engagement on TikTok by ending videos with questions, encouraging shares, and building an engaged niche community that grows views and loyalty.

2:28

What Is Virality?

Learn what virality means on TikTok, and how to craft highly shareable, niche-focused content that is entertaining, educational, and compelling enough to inspire shares.

2:50
How To Create Viral Loops In Your Content

Create viral loops by crafting videos that feel unfinished or loop back to the start, making viewers rewatch for value and entertainment, boosting engagement and viral potential.

2:12
Best Type Of Content For Virality

Explore the best content for virality by delivering value-based knowledge through edutainment in niche topics. Use humor, surprises, and cliffhangers to boost engagement, shares, and algorithmic reach toward viral growth.

2:30