Course Curriculum

How To Win Friends and Influence People on Social Media

10sections
10lectures
30mtotal

What you’ll learn

  • Two minutes into this presentation you'll already know what you need to bring to social media to stand out from the crowd, and by the end you'll fully understand how to make your brand not just successful... but timeless.

01

The Two Types of People on Social Media.

1 lecture • 4min

  • Good Tyler, Bad Tyler: The Movie

    To kick things off I'm giving you two acting scenarios, portraying both types of people I encounter on social media. To help are two of my friends, Jon and Dana. You may recognize Dana from a classic 80's comedy.

    3:38
02

The Most Important Tool You Need to Achieve Prosperity in Business.

1 lecture • 2min

  • The Most Powerful Word of All Time.

    The lecture thumbnail photo I'm looking at right now pretty much sums up the reason we were given the gift of life. It is the basis for all success. No course about social media, at least one I'm teaching, could begin without paying homage to the most powerful word of all time.

    2:08
03

A Movie That Will Change Your Approach to Business.

1 lecture • 1min

  • Are You a Salesman or a Person?

    If you haven't seen this movie I'd suggest renting it. It was Spacey's follow-up to his Oscar-winning role in American Beauty. If you can grasp and implement its message you are one step ahead of most people pushing their products on social media.

    1:21
04

Me.

1 lecture • 2min

  • Who I Am and Why You Should Listen.

    This is an important section. You want to know who you are learning from. I'm a good example of the limitless possibilities that can happen if you take social media seriously, and look at it from a grand perspective. I hope my narrative can inspire you to embark on a similar path.

    2:27
05

What Do People Invest In?

1 lecture • 1min

  • They Invest in YOU, Not Your Product.

    Guess what? YOU are what people invest in, NOT your product. This philosophy needs to be understood before you can enjoy success with your brand.

    1:27
06

How To Allow People to Love You.

1 lecture • 10min

  • Six Habits of Highly Effective Social Media Influencers.

    This is the meat of the course. I've communicated six of what I deem the most important intangible strategies you need to develop in order to be influential on social media.

    10:07
07

The Real World

1 lecture • 2min

  • The Smartest Businessman Under 40.

    In this section I introduce you to a man who should be a tremendous inspiration to you. Please take the time to look him up and listen to his speeches. I can't think of a more dynamic speaker.

    1:46
08

Customer Service Stories.

1 lecture • 4min

  • Fatburger: More Than Just a Delicious Burger.

    I can't teach a course about social media without my own customer services stories. I've included one here from one of my favorite brands, who have won me over for life.

    3:38
09

My Definition of Talent.

1 lecture • 2min

  • Why You Should Drive the PCH.

    I define talent here in a way you probably haven't heard. And I also close out the video portion of the course with an analogy that should get you thinking all the right thoughts moving forward. Please move on to the PDF portion of the lecture!

    2:14
10

Ten Bad Habits Hurting Your Brand. (PDF)

1 lecture • 1min

  • WRITING IN ALL CAPS, for example.

    Often we don't even realize how we're coming across or what little things we do that hurt our brand and our message. I've included ten here. I hope they help.

    1:00