How I gained 18,437 followers on Facebook

Introduction

This lecture will give you an overview of the course content and what exactly will be covered. I recommend that you view it so that you will know what the course is about, what it covers as well as to discover what you will see as a student. If you enjoy I ask that you give it a good rating and if you will - a stellar review! Good luck and have fun! To your success. Best regards, Christo.

15:21
Example: The Secrets to Wealth (Case Study)

In this two-part presentation you will learn that I too started with zero followers, what I did and what you will learn to duplicate the success in terms of your Facebook page.

8:22

What you should do

What you should do to have a great Facebook page.

3:52
What you should not do

These are some of the "no no's" that you should not be doing on a Facebook page.

4:34
What type of content works best

There are several types of posts you can create. Find out which ones work the best for you.

5:42
When is the best time to post?

Selecting the best days and times for posting is quite critical for your growth. This lecture will give you the scope of questions to consider, as well as a few hot times to post.

5:30
Banning People

As your page grows, you will likely be forced with this tough question: "Should I ban this person? Should I report them? Should I just delete the comment?" This lecture will tell you why, and how.

5:58

Why you should market your page

In this lecture, you will learn 4 things that will happen if you don't market and 10 things that will happen if you do market.

11:03
Understanding Facebook marketing terminology

CPC, CPA, CPM, Actions, Click-through rate... These are all standard terms used in Facebook marketing. This lecture will not only tell you what they each mean, but show you how they work when you look at your advertising campaigns.

35:10
Should I market my page or individual posts?

Marketing your page vs. Marketing your individual posts. Which is better? Which gives you more likes? And which is better value for money? This section will answer these questions for you by showing the math and the numbers.

6:06
Targeting the right audience

Before your start your marketing campaign, it is important to know who is talking about your content. This section will show you how to best identify your target audience before you start your marketing campaign.

3:12
Creating your first Marketing Campaign

In this section you will see each of the steps necessary in order to create your first marketing campaign. After watching this you will be more comfortable with the many options that needs to be selected in order to get your content to the right audience in the right way.

23:42
Boosting a Post

An easy way to get more likes is to "Boost" your Post. This section will tell you why, how and what to consider when Boosting your Post.

9:05

Managing your budget for a post

What if you want to increase or even decrease your marketing budget for a post? This lecture will show you what you can, cannot and should not do in order to maximize your return on your marketing budget.

11:35
Setting the budget for a period

From time to time you may have had a very successful advertisement. This section will show you a few additional tips and tricks, as well as 3 ways to change your budget or period for the advertisement.

7:17
Reviewing your Billing Summary

Part of managing your budget is keeping track of your spend. This section will show you examples of the emails you will receive from Facebook and how to keep track of them. You will also learn how to review your spend by looking at your Advertising Campaign as well as individual adverts.

8:51

Understanding CTR (Click through rate)

CTR is the measure of your success for an advert or advertising campaign. This section will define CTR, will show you an example of how to compare various CTR's and why it is important to understand CTR's.

6:04
What goes up...

It would be lovely to think that all the numbers will go up. Some will go down. This section will assist you to see which should go up all the time, while others are okay to come down.

4:45
What is virality and why is it important.

Virality is another great way to measure the success of your content, as well as the success of your marketing. This section will show you examples of Virality and what you need to know in order to grow your page.

10:54

The Overview

Your Facebook page overview gives you insight into your likes, shares, comments, advertising success and/or adjustments to be made. Understanding the overview will assist you to grow your followers and adjust your strategy.

7:59
Interpreting Likes

Your fans and followers come from a variety of geographical and physiological areas. Discovering who they are can drastically help defining your actual target market.

10:14
Understanding Reach

Your content is reaching people. Who are they, where are they located and why is this important. This section will explain the "Reach" component of your Facebook insights which in turn, will assist you to better target your audience.

10:54
Maximizing Talking about this

The magic in your Facebook page growth happens here. This section covers using the insights to determine your target audience, and shows you an example of an "un-boosted" post vs. a "boosted" post as well as what to do in order to maximize the amount of people talking about your page.

5:22

Concluding Review

Congratulations on finishing this course. In this section we will do a quick review of everything you have learned, as well as show you the progress made just by creating an advertising campaign. Watch all the way through because there are some additional tips as well as some thankyou's to you for taking this course. Remember to rate this course and write a short review - you will be rewarded! All the best, Christo van Zyl

11:32

What you’ll learn