Course Curriculum

Science of Content Marketing & Powerful Content Creation

10sections

10lectures

1h 35mtotal

What you’ll learn

Generate endless content ideas and create daily, weekly, monthly systems
Understand your Target Audience
Learn the best Digital platform for your business
Establish your solid Brand Voice which is recognizable and interactable
Create Viral Content Like a Pro
Content Distribution & Repurposing. Amplify your reach on digital platforms
Ingredients of a winning Social Media Post
Use of hashtags, keywords, strategies to reach maximum audience
Convert your online visitors to lifelong customers
Brand Marketing examples
Achieve your Social Media Marketing Goals
Science of content marketing

Social Media Marketing is way more fruitful & potent than you thought!

Develop a strong brand presence on social media by identifying the right platforms, crafting engaging messages, and defining goals to reach and engage your audience.

4:23

Who are you Publishing content for? Understand your audience.

Identify and understand your real audience across platforms, analyzing current and potential readers' demographics, behavior, goals, and obstacles to craft targeted content and compelling storytelling that speaks to their emotions.

7:46

Choosing the right social media platform for your business

Choose one or two platforms aligned with your audience and goal, then nail them with consistent, value-driven content in platform-specific formats (video on YouTube, LinkedIn for B2B).

8:24

Establish your solid Brand Voice which is recognizable and interactable

Define your brand voice and tone to stay recognizable and consistent across logos, banners, posts, and emails, using audience insights to tailor messaging on each platform.

5:15

Never run out of content ideas with these tools. Keep your followers interested!

Learn to generate social media ideas by analyzing audience needs and choosing formats per platform, and use tools like content ideas, Buzzsaw, and Answer the Public Display to research topics.

8:00

Types of Social Posts - Content Buckets

Learn to use content buckets for social posts across platforms, including contests, live Q&A, behind-the-scenes, and user generated content, to boost engagement and social proof.

11:15

Key ingredients of building a great social media post

Craft social media posts by pairing media with concise captions, frontloading information, hooks, hashtags, and calls to action tailored to each platform. Align with brand voice and goals for engagement.

20:24

Content Amplification - Do more with your curated posts and expand awareness

Drive an ongoing social media strategy by gathering ideas, consuming diverse content, analyzing competitors, and amplifying repurposed posts to reach the right audience at the right time.

13:39

B2B Content Marketing Types

Develop a strategic B2B content marketing plan to build brand awareness, engage buyers through their journey, and drive business outcomes with webinars, white papers, and ROI calculators.

7:34

B2B Social Media & Influencer Marketing

Leverage LinkedIn as the primary B2B social channel, with Twitter monitoring and Facebook ads for targeted reach. Repurpose content across platforms like Instagram and showcase employee advocacy for authentic testimonials.

8:13