Course Curriculum

SOCIAL MEDIA AUDIT for Corporate & Government – Facebook etc

5sections
12lectures
1h 3mtotal

What you’ll learn

  • Collate All The Necessary Data For A Social Media Audit

  • Go Indepth into Facebook Insights and Twitter Analytics for data

  • Use 3rd Party Tools for insights into LinkedIn Groups and Facebook Groups and Instagram publishing

  • Fill in the Social Media Audit Document in Preparation for Discussion with Clients and Internal Stakeholders

01

Social Platforms Measurement and Benchmark

1 lecture • 9min

  • Introduction to Social Media Audit and Benchmark

    Hi, If you would like an editable document online for you to make changes to, please go to GOOGLE DOCS https://docs.google.com/document/d/1rnQEMTp3bPKWovnpKX8jMKJgfw6yXYdx6gUn8Xjqyy0/edit#heading=h.1t5qyldcfjww and save/edit the document in Google Doc by clicking MAKE A COPY under File. The PDF here is for those that prefer to download and fill in with pen. Remember pens? :) Don't forget to ask me any questions you have in Discussion and let me know if something changes or doesn't work. Thanks! Please click Resources on the Right Hand Side for Instructions (youtube) on how to take a screenshot if that is the way you prefer to document your audit.

    9:00
02

Facebook Audit

4 lectures • 28min

  • [Facebook] Four Fundamental Benchmarks

    A Very Basic Facebook Audit BASIC FACEBOOK - 1. Cover Photo 4-6 words describing (keywords) your cover photo (does it work for you ? when was it last changed and how often does it have a description, does it have a CTA 2. Profile photo is it clear - keywords about the profile photo - could it be better, how does it make you feel? 3. Liked By This Page cobranding (community of Pages) Make a List. Are you using the “liked by Page” function? How many? Vendors, Clients, Sponsors, Venues, etc. 4. Milestone Timeline Using the timeline to go back to 1910 etc. ? Telling the Brand Story through the Milestones? ADVANCED Apps under the MORE button or in the TABS area. Make a List

    10:48

  • [Facebook] Basic Audit

    Facebook Four Items Facebook insights How many likes 1302 talking about this New Page Likes up or down and % Take a screen shot Insights 0 Overview Likes and New Page likes again then Post reach Engagement - People engaged last week, Comments, Shares, Clicks Insights Reach - Hide, Report As Spam, Unlikes Your average last period, your average this period x 4 each (unlikes, reports as spam, Hidden All, hidden one post) Insights - People Your Fans Women and Men% People Reached - Women and Men % People Engaged - Women and Men % City and Language general notes and thoughts

    8:32

  • [Facebook] Advanced Audit

    INSIGHTS: Posts this week, Engagement (compare and contrast). 21 posts vs Engagement number Notes on competitors Insights - Posts Photo Ave Reach, Average Engagement Status Ave Reach, Average Engagement Link Ave Reach, Average Engagement

    5:18

  • [YOUR Facebook Group] Audit

    How to take the benchmark figures for a Facebook GROUP - members, active members, number of posts vs comments etc. NOTE: As of last month, only the Facebook groups you are an ADMIN of will now work. Facebook closed the open API. The video is still relevant for your OWN Facebook group, just not one's where you are only a member. This may change in the future. I'll keep an eye on it...

    3:05
03

Twitter Audit

2 lectures • 9min

  • [Twitter] Tweets Benchmark

    Evaluate your Tweets and look for the one's with the most clicks, favourites, retweets and replies. how is your engagement doing day on day, week on week? Add the figures to the Social Media Audit Document or just take a screen grab or write them down.

    3:50

  • [Twitter] Followers Audit

    Check your follower growth, Interests keywords of followers, Gender and city/country.

    5:19
04

LinkedIn and Instagram Audit

3 lectures • 16min

  • [LinkedIn] Profile Audit

    How to Audit your LinkedIn Profile - how many connections do you have, where do you rank in your network, what is your engagement value week by week...

    3:47

  • DEFUNCT [LinkedIn] Group Audit

    How to Audit a LinkedIn Group - how many members, how engaged are they, who are your key influencers in the group. NOTE as May 2015, LinkedIn closed down the open API that allowed Grytics to manage and measure groups remotely. Only approved Partners like Salesforce and Microsoft now have this data. yep I'm cross too. Will keep looking for a solution for you, but not holding my breath unless Grytics gets reapproved as a Partner.

    5:55

  • [Instagram] Benchmarks

    Here's how to measure and audit an Instagram account - how many photos/followers etc but also engagement, most popular post and so on. Using special Instagram measurement tools, we can gain insight into Instagram as our platform for photos and images.

    6:04
05

Final Thoughts

2 lectures • 2min

  • Thank you and final thoughts

    Thank you for taking the course - how fun! I hope to see you in one of my other courses.

    0:46

  • Final Quiz

    Activity

  • EXTRA COURSES: & Hire Laurel Papworth

    Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on.

    0:52