Course Curriculum

Facebook Marketing For Insurance Agent

7sections
15lectures
3h 51mtotal

What you’ll learn

  • Use Facebook Effectively To Generate Qualified Leads

  • Use Facebook Ads As Part Of Your Follow Up (Even If People Won't Pick Up Your Call Or Reply Your Messages)

01

Welcome To The Class

1 lecture • 1min

  • Instructor Welcome

    Jake Nicholson welcomes students in Facebook marketing for insurance agents, congratulates action takers, and urges you to get serious about making life changes and taking action.

    0:38
02

Building Your Online Presence

3 lectures • 32min

  • Facebook Marketing Goals

    Learn to set Facebook marketing goals that build awareness, educate insurance buyers, and generate leads through authentic posts, live videos, and case studies.

    16:33

  • Top 5 Common Facebook Mistakes

    Explore the top five Facebook advertising mistakes, from low post quality to unfocused messaging. Learn to test and optimize using demographics and behavior for better results.

    6:39

  • How To Target The Most Likely Buyers

    Discover how to use a website to capture emails, offer e-books, and feed Facebook ads with visitor data to target local, high-potential insurance buyers.

    9:14
03

Advance Facebook Strategies

2 lectures • 34min

  • Marketing Funnel & Facebook Pixel

    Learn to use the marketing funnel with the Facebook pixel to retarget and personalize ads, build a website and autoresponder, and nurture warm insurance prospects.

    12:13

  • Segmenting Your Audience

    Use the Facebook pixel to segment your audience and create custom audiences from website traffic, then tailor ads, generate leads with incentives, and optimize conversions through upsell and cross-sell.

    21:55
04

Take Action Now

1 lecture • 1min

  • Closing Remarks

    Celebrate reaching the end of the course and commit to consistent, small daily actions in Facebook marketing for insurance agents. Stay accountable and take action to maintain momentum.

    0:45
05

Bonus Lecture: Buying & Building A Wordpress Website

5 lectures • 1hr 29min

  • Buying A Domain

    Learn to search and register a domain for your insurance marketing site, compare hosting options, and set up WordPress with GoDaddy or other providers.

    7:34

  • Select & Customizing Theme

    Explore selecting and customizing a website theme for an insurance agent site, including adjusting the front page, removing clutter, and installing essential plugins.

    13:09

  • Adding Plugins

    Discover how to install and manage plugins with a single press to customize content, add images and sliders, and control front page layout, categories, and navigation for a mobile-friendly site.

    14:47

  • Website Custom Page

    Design a custom website page for Facebook marketing using plugins, buttons, and templates to maintain consistency across pages while optimizing image sizes and link behavior.

    32:18

  • website

    This lecture demonstrates building a consistent, reusable website layout for Facebook marketing for insurance agents, showing how to clone shared sections, add social links, and optimize images for faster loading.

    20:51
06

Bonus Video: A Real Entreprenuer Journey

1 lecture • 1hr 5min

  • The Only Real Way To Learn

    Discover practical Facebook marketing and entrepreneurship lessons from an insurance agent, revealing mindset shifts, perseverance, and hands-on strategies learned through real-world business challenges.

    1:05:15
07

Step By Step Guides

2 lectures • 9min

  • Step By Step: Getting Your Facebook Pixel

    Learn step-by-step how to locate and set up a Facebook pixel, copy the pixel code, and install it on your website (WordPress) to build custom audiences.

    2:49

  • Step By Step Guides: Creating Your Custom Audience In Facebook

    Create a custom audience from your facebook pixel by targeting site visitors and pages, then name it, set a 90 to 180 day window, and use it for promotions.

    6:22