Course Curriculum

TikTok Crash Course: A Hands-On, From Zero to Hero in TikTok

5sections
23lectures
45mtotal

What you’ll learn

  • Setting up Your Account

  • Creating Your First Post

  • How to Make Money on TikTok

  • TikTok for Business

01

Introduction

3 lectures • 11min

  • Course overview

    Explore a hands-on TikTok crash course covering account creation, your first post, monetization, five reasons to be excited about TikTok, and business case studies.

    0:35

  • 5 reasons to be excited about TikTok

    Explore why TikTok dominates as the fastest growing platform, with more than two billion downloads, a maturing audience, a unique algorithm that boosts reach, monetization options, and powerful business opportunities.

    3:50

  • Top 10 strategies to grow on TikTok

    Discover ten strategies to grow on TikTok, including posting frequency, challenges, hooks, trends, captions, and the key elements of humor, creativity, and valuable information for viral videos.

    6:40
02

Setting up Your Account

7 lectures • 13min

  • Intro to section 2

    Set up your TikTok account and prepare for a business-focused tech talk as you begin section 2 of this hands-on course.

    0:14

  • Types of accounts

    Identify three TikTok account types: personal, business, and creator, and explain how each serves personal identity, product marketing, and professional video editing, helping you choose best fit for your goals.

    1:23

  • Types of content

    Explore the five TikTok content types—educational value, funny clips, dance videos, challenges, and duets or reaction videos—and see how the algorithm personalizes feeds via follows and hashtags.

    3:17

  • What goes into a profile

    Explore essential elements of a TikTok profile: name, username, profile picture, follower and like counts, bio, videos posted, and how to choose a strong name and connect Instagram and YouTube.

    1:10

  • Name vs. username

    Understand the differences between name and username on TikTok: the name is flexible and keyword-friendly, while the unique username can be changed every 30 days and is indexed for search.

    0:58

  • Picking your username

    Choose a simple, short username tailored to personal, business, or creator profiles; avoid special characters and long letter runs and trailing digits; ensure it’s memorable and reflects your niche.

    4:18

  • Writing a bio

    Learn to craft a compelling TikTok bio within 80 characters to establish authority using three types: a brief list, a one-to-two sentence brand summary, or a hook.

    1:15
03

Creating Your First Post

9 lectures • 15min

  • Intro to section 3

    Learn to create your first TikTok post by mastering the five core elements and essential parts of a top post, plus step-by-step building and fast growth strategies.

    0:29

  • Elements of a great post

    Discover the five elements of a great TikTok post: video content, sound, facts and trends, titles, and descriptions with hashtags, and learn how to combine them to grow your account.

    1:31

  • Video

    Discover how to grow on TikTok by using trends and challenges to grab attention quickly, then record and upload your own videos with strong lighting and value.

    2:36

  • Sounds

    Master sounds on TikTok by using your own voice as a sound, importing popular songs, or pairing music with trend videos to boost attention, reach, and followers worldwide.

    1:58

  • Effects

    Explore how the creator to consumer ratio on TikTok shapes content strategy, using visual overlays and games as effects to ride trends, while building a broader content plan beyond trends.

    0:59

  • Titles

    Learn how titles substitute for voiceovers to add value to videos, using one to three words to explain actions without overloading text; future lectures cover descriptions and hashtags.

    0:46

  • Description & hashtags

    Learn to craft concise TikTok descriptions under 100 characters and use five to seven less popular hashtags, since people discover videos in their feed, not via hashtags, while studying competition.

    1:55

  • Creating a post

    Create a post from scratch by recording or uploading video, then edit, add a background sound and a clear title, description, and hashtags to publish.

    2:20

  • Challenges & trends

    Participate in trends and challenges to quickly grow your TikTok account, using the Discover tab to find official challenges and user-generated trends that convey your message.

    2:42
04

How to Make Money on TikTok

2 lectures • 4min

  • Intro to section 4

    Explore multiple ways to make money on tick tock as this new section reveals diverse revenue streams, with many creators already earning and the trend improving.

    0:43

  • Making money with your audience

    Discover six primary ways to monetize your TikTok audience, including influencer marketing, affiliate marketing, selling your own product, music promotion, live streams with gifts, growing and selling accounts, and consulting.

    3:42
05

TikTok for Business

2 lectures • 2min

  • Intro to section 5

    Section 5 introduces turning TikTok into a business case, showing how to drive real results on a platform now a huge opportunity, comparable to Facebook and Instagram.

    0:30

  • The business case for TikTok

    TikTok offers the biggest current marketing opportunity with three main paths: ads, organic posting from a business account, and influencer campaigns. Choose one or multiple based on budget and time.

    1:01