Course Curriculum

Social Media Marketing

6sections
29lectures
2h 5mtotal

What you’ll learn

  • Able to create the POEM Concept

  • Able to plan customer touchpoints on the customer journey according to the line of business

  • Able to plan Instagram content

  • Able to create advertisements on social media

01

Introduction

1 lecture • 2min

  • Introduction to Social Media Marketing

    Here's what you will learn at this course. Are you ready to begin the journey?

    1:41
02

Promotion

3 lectures • 12min

  • Promotion Mindset

    Having a business mindset is a must, but what about promotion mindset? Have you ever heard about it?

    6:32

  • Type of Promotion

    Some people might think promotion is the same as the advertisement. But there are some activities or programs in promotional activities. Do you know about the 5 promotional programs? Let’s check it out!

    5:22

  • Case study "Type of Promotion"

    An effective promotion campaign is achieved by integrating many types of promotion into one big campaign. Let’s learn it from Coca Cola!

    0:02

  • Quiz Section 1 : Promotion

    Activity
03

Digital Marketing

4 lectures • 16min

  • Digital Marketing Overview

    Digital marketing has a lot of benefit and you need a strategy to use it. Do you wanna know what the benefit of digital marketing?

    7:11

  • Introduction to Customer Journey

    Customer journey is the whole experience of the person with the brand or products. So, what is the function of customer journey?

    3:03

  • 5 Stages of Customer Journey

    There are 5 stages in customer journey. What stage are your consumers in?

    5:29

  • Case study "Customer Journey"

    Did you know how Apple lead their customers until they have a high loyalty toward them, especially when they launch the new iPhone 14 series in 2023?

    0:02

  • Quiz Section 2 : Digital Marketing

    Activity
04

Social Media

3 lectures • 11min

  • Get to Know Social Media

    Everyone using social media. But, do you understand what social media is?

    6:06

  • Social Media in Business

    Through social media everyone can do it. But the question is, what can everyone do?

    4:55

  • Case study "Social Media in Business"

    If you haven’t tried to utilize your social media to develop your business, let’s learn from Starbucks!

    0:02

  • Quiz Section 3 : Social Media

    Activity
05

Promotion Strategy

10 lectures • 51min

  • Digital Media Promotion Strategy 1

    To make a promotional strategy, there is a thing called POEM framework. Do you what POEM stands for?

    5:31

  • Digital Media Promotion Strategy 2

    E from POEM is Earned media. So how to do it?

    5:04

  • Digital Media Promotion Strategy 3

    P from POEM is Paid media. What is paid media and how to do it?

    6:01

  • How to Create Catchy Content 1

    To have a good promotion, you need a catchy content. What makes the content look catchy?

    4:37

  • How to Create Catchy Content 2

    After we know the things that matters in creating catchy content. So now, what we have to do?

    6:14

  • Promotional Writing Technique 1

    To create an attractive content, it needs to be supported by good copywriting. Have you ever considered it?

    5:00

  • Promotional Writing Technique 2

    How do you respond after seeing some of the best ways to write content? Is your copywriting good enough to attract your audience?

    6:22

  • Case study "Copywriting Technique"

    Let’s analyze Pepsi’s copywriting technique from their Instagram content!

    0:02

  • Making Viral Content 1

    Viral is one of the keys to broaden your awareness. Wanna boost your content to make it go viral?

    5:03

  • Making Viral Content 2

    You can utilize human psychology to make your content viral. Is it real or just a good luck?

    6:43

  • Quiz Section 4 : Promotion Strategy

    Activity
06

Social Media - Instagram

8 lectures • 34min

  • Tips on Setting Up an Instagram Profile Bio

    Bio is the first thing you see when you open your Instagram account. Is your bio attractive enough?

    5:09

  • Types of Instagram Content 1

    Creating content isn’t as easy as it seems. But did you know there’s some effective ways to make it? Let’s check the various types of Instagram content!

    7:29

  • Types of Instagram Content 2

    Do you think that’s the only type of content that you can use on your social media? Of course not! Here’s the next part of it. Let’s check it out!

    5:02

  • Case study "Type of Instagram Content : Informative"

    Let’s take a look on Mc Donal’s Instagram to see the applications of informative content type!

    0:02

  • Case study "Type of Instagram Content : Humor"

    Here’s another type of Instagram content from Heinz’s Instagram account. Let’s guess what type of content it is!

    0:02

  • Create an Ads on Facebook and Instagram 1

    Instagram Ads can be a great tool to boost your content. Have you ever utilized it?

    5:05

  • Create an Ads on Facebook and Instagram 2

    Some people might think that creating a Facebook Ads is only can be done through a personal account. But now, there is Meta. Have you ever used it?

    6:25

  • Create an Ads on Facebook and Instagram 3

    Let’s check the next steps to create Facebook Ads on Facebook business manager that can be linked to your Instagram business account!

    4:49

  • Quiz Section 5 : Social Media - Instagram

    Activity