Course Curriculum

LinkedIn Marketing Hero – Growing Your Influence on LinkedIn

9sections
39lectures
1h 56mtotal

What you’ll learn

  • Using LinkedIn for Marketing

  • Setting up a great LinkedIn Profile

  • Creating Powerful Connections With Important People

  • Establishing a Noticeable Public Presence on LinkedIn

01

Chapter 1 : Getting Started with LinkedIn

4 lectures • 13min

  • What is LinkedIn?

    Discover how LinkedIn functions as a professional social network to build personal brands, connect with colleagues and clients, and grow career opportunities and business partnerships.

    2:45

  • LinkedIn Vs Facebook & Twitter

    Compare LinkedIn, Facebook, and Twitter to understand their distinct purposes for professional networking, personal branding, and rapid broadcasting. Leverage profiles, groups, hashtags, and targeted lead generation to engage your audience.

    4:28

  • What can you use LinkedIn for?

    Discover how LinkedIn helps you build a professional network, connect with colleagues, and showcase skills. Use jobs, endorsements, advanced search, business pages, groups, and content to attract opportunities.

    2:31

  • How to use this course

    Finish every bite-size video to master LinkedIn marketing, earn your certificate, rate this five-star course, and join the Winning with technic force Facebook group to grow your influence on LinkedIn.

    2:57
02

Chapter 2 : Building your linked profile

9 lectures • 26min

  • How to create your LinkedIn Profile

    Learn to create and optimize your LinkedIn profile to attract professional connections and future opportunities by entering your name, headline, position, education, location, industry, and contact info.

    2:29

  • 7 Common Mistakes to Avoid In Your LinkedIn Profile

    Avoid seven common LinkedIn profile mistakes to build an all-star profile: use a professional photo, customize your headline, craft a concise summary, optimize your URL, and seek credible recommendations.

    6:23

  • What to use in your LinkedIn Photos

    Choose professional attire, capture a head-to-chest LinkedIn profile photo facing forward with 60 percent of your face visible against a neutral background, sized 400 by 400.

    2:49

  • Writing a great headline for your profile

    Customize your LinkedIn headline to hook potential connections by including keywords and your target job, improving profile search visibility and your unique expertise.

    2:55

  • Crafting your professional summary

    Craft a concise, first person LinkedIn summary using short lines, bullets, and industry keywords, include media, and tell a brief narrative of your career progress and what you offer.

    3:06

  • Setup your custom LinkedIn profile URL

    Learn to customize your LinkedIn profile URL by editing the public profile settings, choosing a URL with your name, brand, or company to enhance branding and recall.

    1:39

  • Getting recommendations on LinkedIn

    Learn how to obtain LinkedIn recommendations by building connections, selecting colleagues, and sending requests. Give recommendations first, target three to four recommendations, and leverage social proof to open new opportunities.

    2:55

  • Selecting the right background picture

    Select the right background picture for your LinkedIn profile using free images from LinkedIn background dot com and upload steps: log in, edit, apply, and save.

    1:41

  • Making it easier for people to reach out to you

    Learn to optimize your LinkedIn profile by adding contact info, websites, phone, and instant messaging accounts, and set visibility to make it easier for others to reach you.

    2:07
03

Chapter 3 : Build Your LinkedIn Network

5 lectures • 12min

  • Crafting your professional story

    Craft your professional story on LinkedIn by completing and personalizing your profile, sharing your journey from college to your career through narrative posts that showcase your expertise.

    1:59

  • Engaging & Connecting with leaders in your niche

    Learn to engage and connect with niche leaders on LinkedIn by finding key figures, sending personalized invites, commenting on posts, and growing a 500+ connections network through groups.

    2:22

  • Joining & communication in groups

    Join relevant LinkedIn groups and engage by liking, commenting, and posting to become an active member. Search for groups, request to join, and follow their rules to grow your network.

    2:27

  • Building connections by engaging on people's posts

    Engage on LinkedIn posts to build connections by reacting, commenting with value, and sharing insights. Follow up to start meaningful conversations and be seen as a valuable connection.

    1:28

  • Asking for introductions & leads

    Learn to solicit introductions and leads on LinkedIn by navigating first-, second-, and third-level connections, crafting draft messages, and leveraging premium messaging when needed.

    3:38
04

Chapter 4 : Crafting content on LinkedIn

6 lectures • 16min

  • Your LinkedIn Feed

    Customize and manage your LinkedIn feed by following networks, groups, influencers, companies, and hashtags. Post with customized visibility, and use feed preferences to sort by top or recent updates.

    3:11

  • What is LinkedIn Pulse?

    Discover LinkedIn Pulse, the open platform to post articles and reach millions of professionals; learn to engage, save, and optimize your feed with valuable, educational content.

    2:52

  • Creating content on LinkedIn

    Create valuable LinkedIn content by sharing educational posts in text, image, or video formats drawn from your work experience and field tips.

    2:01

  • Using videos to grow your personal brand?

    Leverage short, well-prepared videos to grow your personal brand on LinkedIn, captivate professionals, establish rapport, and build authority with clear messages, a presentable outfit, and a simple background.

    2:17

  • How to craft content for LinkedIn Pulse

    Learn to craft LinkedIn Pulse content by selecting a topic, writing a compelling title, creating engaging images, drafting concise paragraphs with stories, and adding a call to action.

    2:59

  • Writing effective and engaging articles

    Craft clear, attention-grabbing headlines with keywords to boost reach on LinkedIn. Write in short paragraphs with subheadings, use simple language, and proofread with grammar tools to improve engagement.

    2:16
05

Chapter 5 : Marketing with Pages on LinkedIn

2 lectures • 8min

  • Setting up a LinkedIn Page

    Set up a small business LinkedIn page by entering name, url, industry, size, and type, uploading a logo and tagline, adding a visit website button, and optimizing page details.

    4:55

  • LinkedIn page posting strategy

    Post consistently on your LinkedIn company page by identifying the target market, planning valuable content, and using calls to action and hashtags to boost engagement and reach.

    2:58
06

Chapter 6 : LinkedIn Groups

5 lectures • 12min

  • How to set up a LinkedIn group?

    Define your LinkedIn group's objective, outline member value, set clear rules, and customize visibility to promote your business, generate leads, and expand your network.

    2:44

  • How to grow your LinkedIn group?

    Learn to grow your LinkedIn group by promoting it across channels, naming admins, posting engaging content, and using calls to action to attract a targeted audience.

    2:31

  • How to manage your LinkedIn group?

    Learn how to manage your LinkedIn group by screening join requests, enforcing rules, welcoming members, and moderating to curb promotions and address members who offend others, keep discussions harmonious.

    2:07

  • Keeping your LinkedIn group active and engaging

    Welcome new members with personalized messages and clear rules. Post topics early, spark discussions, involve co-moderators, recognize active members, and nurture harmony as your group grows.

    2:27

  • How to get people to post in your group

    Learn how to boost LinkedIn group engagement by prompting posts, leading by example, supporting member initiatives, sharing success stories, and thanking contributors to foster belonging and value.

    2:22
07

Chapter 7 : Managing your connections

4 lectures • 11min

  • Finding your ideal contacts on LinkedIn

    find ideal LinkedIn contacts by joining groups, using industry keywords in the search bar, reviewing first level connections, using company pages, posting relevant content, and sending personalized connect requests.

    3:13

  • Sending a good connect request

    Learn to craft a good LinkedIn connect request with a personalized note up to 300 characters, using templates for mutual connections and clear reasons for connecting.

    3:43

  • Downloading your LinkedIn contacts

    Discover how to download your LinkedIn contacts by exporting a csv file, adjust who can see your email, and request a data archive to download your connections.

    2:19

  • Finding email addresses of your leads

    Learn to find a lead's email on LinkedIn by viewing contact info after connecting, and adjust privacy settings to control who can see your own email address.

    1:56
08

Chapter 8 : Messaging Your Leads

3 lectures • 12min

  • Correctly reaching out to a contact through messages

    Send personalized messages to first-level LinkedIn connections and mutual contacts, leveraging introductions and profile insights. Craft value-driven outreach that centers on the prospect's benefits, not a hard sell.

    4:27

  • How to schedule appointments through LinkedIn

    Connect with leads on LinkedIn, build rapport, and share value to spark interest; then offer time and place options to schedule a meeting, guiding them to choose and commit.

    3:05

  • Following up correctly

    Learn to follow up correctly with LinkedIn prospects by balancing timing, trust, and value, tailoring messages to busy or engaged leads, and nurturing relationships to turn interest into meetings.

    4:28
09

Chapter 9 : LinkedIn Advertising

1 lecture • 6min

  • LinkedIn Advertising overview

    Explore LinkedIn advertising overview, including sponsored content, video ads, single image ads, carousel ads, sponsored emails, and text ads, with lead generation form targeting professionals by job title and industry.

    6:21