Course Curriculum

Facebook Ads for Real Estate Investors – Get More Leads Fast

7sections
14lectures
4h 54mtotal

What you’ll learn

  • How to Run Facebook Ads to Get Motivated Seller Leads for Real Estate Investors

  • How Real Estate Investors Can Get More Deals from Facebook Ad Leads

  • Facebook Ads for Lead Generation - Not Page Likes, Boosted Posts, or Website Clicks. Get More Leads That Turn Into Deals

  • Full Setup Walkthroughs Start-To-Finish for Setting Up Actual Facebook Ad Campaigns

  • How to Setup Facebook Pixel Tracking Correctly

  • How to Setup Facebook Lead Gen Ads + Automatically Receiving Facebook Leads

  • The Best Audiences To Target to Get Motivated Sellers

  • Up-To-Date Facebook Ad Targeting That is Compliant with New Facebook Ads Special Category for Housing Targeting Options Available

  • How to Write Facebook Ads That Pre-Qualify Motivated Sellers and Get More Seller Leads Fast

  • How to Setup Facebook Ads Remarketing/Retargeting

  • The Best Targeting Options on Facebook for Getting Motivated Sellers - What Most People Get Wrong

  • Debunking Facebook Ad Myths - Learn What Actually Works for Real Estate Investors to Not Waste Your Money

01

Introduction

2 lectures • 20min

  • Introduction

    Learn more about how the course works and how to get the most out of the training in this Intro to the Course Video.

    2:18

  • Intro to Facebook Ads

    In this training we will go over a quick Intro to Facebook ads. This training also goes over the new Facebook Ad policies for Special Ad Categories for Housing and Real Estate and how to adjust your ad campaigns to stay compliant with the new Facebook Ad policies. Facebook Ads no longer allows Zip Code targeting for any Real Estate related ads, and most interests, behaviors, and demographics targeting have been removed for this category. We will show you the new methods of effective targeting in Facebook for motivated seller leads. You Will Learn: How the Facebook Ad Platform Works Facebook Ad Formats Facebook Ad Targeting Options Instagram Ads (Facebook Owns Instagram) Facebook Business Manager Intro How to Setup Facebook Business Manager Special Ad Categories for Housing - How This Affects Real Estate Investor Facebook Ad Targeting Options

    17:31
02

Facebook Ads Setup and Best Practices

3 lectures • 1hr 12min

  • Facebook Campaigns and Ad Sets Best Practices for Real Estate Investors

    In this section of the Facebook Ads training we will go into more detail on how Facebook campaigns and ad sets work and how they differ from Google Ad campaigns and ad group. This training also goes over the new Facebook Ad policies for Special Ad Categories for Housing and Real Estate and how to adjust your ad campaigns to stay compliant with the new Facebook Ad policies. Facebook Ads no longer allows Zip Code targeting for any Real Estate related ads, and most interests, behaviors, and demographics targeting have been removed for this category. We will show you the new methods of effective targeting in Facebook for motivated seller leads. You Will Learn : Intro and Refresher on How Facebook Ads Work Best Ad Targeting Options for Real Estate Investors on Facebook Best Practices for Facebook Campaigns and Ad Sets Facebook Campaign Objectives for Conversion Optimization Facebook Campaign Objective for Lead Generation Setting Up Your Facebook Ad Account Properly - How to Setup Campaigns, Ad Sets, Ads, Targeting in Facebook

    19:13

  • Full Walkthrough - Setting Up a Facebook Ads Campaign Start to Finish

    In this Facebook Ads training video, we will go through setting up a new Facebook Ads campaign from start to finish. This will give you a great preview and introduction to all aspects of creating a new campaign. In the later videos, we will explain each aspect of the campaign in much more detail and expand on concepts introduced in this video. Facebook Ads no longer allows Zip Code targeting for any Real Estate related ads, and most interests, behaviors, and demographics targeting have been removed for this category. We will show you the new methods of effective targeting in Facebook for motivated seller leads. You Will Learn: How to setup a Facebook Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Facebook Ad Manager dashboard.

    14:19

  • Facebook Ad Best Practices - Top Images and Ad Copy

    In this training we will go over how Facebook Ads work and best practices for writing effective Facebook ads. We will also do a full demo of creating new Facebook ads. You Will Learn: Components of a Facebook Ad Different Facebook Ad Formats How to Write Effective Facebook Ads - Best Ad Copy to Use How to Choose Top Performing Images - Best Images to Use for Facebook Ads A/B Testing Facebook Ads Scaling Facebook Ads Facebook Ad Guidelines and Policies Full Demo and Walkthrough of Creating an Ad Inside the Facebook Dashboard

    38:20
03

Facebook Pixel Tracking Setup

2 lectures • 21min

  • Facebook Tracking Pixel Setup

    In this training we will go over how to setup the Facebook Tracking Pixel for tracking your online leads and later creating remarketing audiences. The Facebook Tracking Pixel is critical to setup for starting your ad campaign. You Will Learn: How to Setup the Facebook Pixel How to Use the Events Manager in Facebook How to Connect a Data Source in Facebook How to Manually Add Pixel Code to Your Website Facebook Automatic Advanced Matching Setting up Custom Conversions in Facebook Ads

    13:58

  • Verify Domain for Facebook - Add Custom Conversion to Domain

    In this training we will go over how to verify your domain with Facebook Ads and configure customer conversions. You Will Learn: How to Verify Your Domain How to Fix the Error "This event hasn't been set up on any of your domains. In the future, ad sets optimizing for custom conversions will be paused unless you change your available events in Events Manager - Learn More" Meta-tag Verification for Facebook Domains Adding Facebook Verification Meta Tag to Your Website Using Aggregated Event Measurement How to Configure Web Events Assign Custom Conversion to Domain

    7:19
04

Facebook Ads Remarketing

1 lecture • 15min

  • Advanced Facebook Remarketing

    In this training we will go over how to setup Facebook Remarketing audiences and best practices for Remarketing campaigns in Facebook. You Will Learn: How to Setup Facebook Remarketing Audiences Best Audiences to Use for Facebook Remarketing Step-by-Step Demo Walkthrough of Setting Up a Remarketing Campaign inside Facebook

    15:00
05

Facebook Lead Gen Ad Formats

1 lecture • 42min

  • Facebook Lead Generation Ads

    In this training we will go over how to setup Facebook Lead Generation ads and best practices for using these unique ad formats and campaigns. Facebook Ads no longer allows Zip Code targeting for any Real Estate related ads, and most interests, behaviors, and demographics targeting have been removed for this category. We will show you the new methods of effective targeting in Facebook for motivated seller leads. You Will Learn: How to Setup Facebook Lead Generation Campaigns How to Setup Lead Generation Forms in Facebook Best Practices and Targeting for Using Lead Generation Campaigns How to Prevent Low-Quality Leads in Facebook Ads Duplicating Existing Campaigns as Lead Generation Campaigns How to Automate Instantly Receiving Facebook Leads by Email Step-by-Step Demo Walkthrough of Setting Up a Lead Generation Campaign inside Facebook

    41:40
06

Best Targeting Options for Facebook Ads for Real Estate Investors

4 lectures • 1hr 10min

  • Target Area Locations Campaigns for Facebook

    In this training we will go over how to setup Target Area Campaigns in Facebook Ads and best practices for targeting a specific area or city or county with Facebook ads. This is one of the easiest Facebook ad campaigns to setup for Real Estate Investors and it is a good place to get started setting up your first Facebook Ads campaign. These are also used by Virtual Wholesalers, and have also been called online bandit signs, or virtual bandit signs. Facebook Ads no longer allows Zip Code targeting for any Real Estate related ads - we will show you the new methods of effective location targeting in Facebook for motivated seller leads. You Will Learn: How to Setup a Target Area Campaign in Facebook How to Decide Which Area to Target for Motivated Sellers Newest Location Targeting Policies in Facebook Ads Testing Lead Generation Campaigns for Specific Areas Testing Conversion Objective Campaigns for Specific Areas Step-by-Step Demo Walkthrough of Setting Up a Target Area Campaign inside Facebook

    15:17

  • Targeting The Best Interests to Find Motivated Sellers

    In this training we will go over how to setup Campaigns targeting users with Interests in Facebook Ads and best practices for using these campaigns. This is also one of the easiest Facebook ad campaigns to setup for Real Estate Investors and it is also a good place to get started setting up your first Facebook Ads campaign. These are also used by Virtual Wholesalers, and have also been called online bandit signs, or virtual bandit signs. Facebook Ads no longer allows Zip Code targeting for any Real Estate related ads, and most interests, behaviors, and demographics targeting have been removed for this category. We will show you the new methods of effective targeting in Facebook for motivated seller leads. You Will Learn: How to Setup the Right Interest Targeting Campaign in Facebook How to Decide Which Area to Target for Motivated Sellers Newest Location Targeting Policies in Facebook Ads Testing Lead Generation Campaigns Testing Conversion Objective Campaigns Step-by-Step Demo Walkthrough of Setting Up an Audience Interest Targeting Campaign inside Facebook

    16:47

  • Targeting Custom Audiences - Uploading Your Lists in Facebook Ads

    In this training we will go over how to setup campaigns targeting users as Custom Audiences from your uploaded lists in Facebook Ads and best practices for using these campaigns. This training also goes over the new Facebook Ad policies for Special Ad Categories for Housing and Real Estate and how to adjust your ad campaigns to stay compliant with the new Facebook Ad policies. Facebook Ads no longer allows Zip Code targeting for any Real Estate related ads, and most interests, behaviors, and demographics targeting have been removed for this category. We will show you the new methods of effective targeting in Facebook Ads for motivated seller leads. You Will Learn: How to Import Your List and Setup a Custom Audience as a Customer List in Facebook Formatting Your Customer List Correctly for Facebook Ads How to Target Your New Custom Audience (Your Uploaded List) Step-by-Step Demo Walkthrough of Setting Up a Custom Audience Campaign inside Facebook

    22:09

  • Targeting Lookalike Audiences in Facebook Ads

    In this section of the Facebook Ads training we will go over how to setup Lookalike Audiences and best practices for Lookalike Audience targeting in Facebook ads. This training also goes over the new Facebook Ad policies for Special Ad Categories for Housing and Real Estate and how to adjust your Lookalike Audiences to stay compliant with the new Facebook Ad policies. You Will Learn: How to Setup Lookalike Audiences in Facebook Ads Best Lookalike Audiences to Use in Facebook Ads Best Practices for Targeting Lookalike Audiences in Facebook Step-by-Step Demo Walkthrough of Setting Up a Lookalike Audience Campaign inside Facebook

    15:51
07

Facebook Ads Ongoing Optimization

1 lecture • 55min

  • Debunking Facebook Ad Myths - Optimizing Ongoing Campaigns

    In this section of the Facebook Ads training we will go over how to optimize your ongoing campaigns in Facebook, debunking Facebook optimization myths, clearing up the confusion on what works and what does not work for Real Estate Investors using Facebook Ads. Facebook Ads platform seems to have the most bad advice and out of date strategies all over blogs, YouTube videos, fake gurus, and cheap courses. We want to go over what ad agencies actually use for effective Facebook Ad Campaign strategies. This will help clear up common misconceptions about how to use Facebook ads, and save you a ton of money avoiding outdated, untested, unreliable Facebook ad tips. This training also goes over the new Facebook Ad policies for Special Ad Categories for Housing and Real Estate and how to adjust your Lookalike Audiences to stay compliant with the new Facebook Ad policies. For Facebook Ads related to Housing Special Ad Category (Real Estate Investor Ads Too) you can no longer target based on Age, Gender, Zip Code, Income, and most of the other targeting methods that are years out of date - that some investors still teach. We will show you the new methods of effective targeting in Facebook Ads that are still compliant with their new policies. You Will Learn: Best Checklist for Ongoing Optimization of Your Facebook Ad Campaigns Debunking Facebook Ad Optimization Myths Debunking Facebook Ad "Tips" That Don't Work for Real Estate Investors How to Test and Scale Top Performing Facebook Ad Campaigns Understanding and Using Facebook's Algorithm to Your Advantage Finding Top Performing Ads and Scaling Ad Variations Effectively Fixing Low Quality Leads - How to Remove Non-Motivated Sellers and Wrong Numbers Optimizing Ad Placements - Newsfeed, Right-side, Instagram, Audience Network, Etc. A/B Testing Lead Generation Ads and Conversion Objective Campaigns How to View, Respond, Remove, or Ban Negative Comments on Your Ads Advanced Remarketing Tactics for High Budgets Finding New Audiences When You've Maxed Out Your Area/Audiences

    54:39