Course Curriculum

eCommerce &Dropshipping: Create Powerful Facebook Video Ads

4sections
19lectures
2h 57mtotal

What you’ll learn

  • Understand How To Source and Produce Video Ads That Sell

  • Learn What Is The Structure of a Successful Video Ad

  • Explore Tenth Of Video Ads Ideas and Inspirations

  • Learn How to Read and Alayze Your Video Ads Performance

01

Get Prepared

6 lectures • 1hr 16min

  • What is a Creative Strategy and How To Create One?

    Explore how to craft a creative strategy for Facebook and Instagram ads, emphasizing ongoing testing, audience research, and a four-step process of research, strategy, production, and optimization.

    26:29

  • Understand your brand's Unique Selling Propositions

    Define your brand's unique selling proposition to gain a competitive edge by offering what matters to customers, and repeat this focused, easy-to-understand message across your site, ads, and dropshipping plan.

    10:47

  • Understand What a Customer Avatar Is and How To Find Your Brand Customer Avatar

    Identify your brand customer avatar by researching competitors, reviews, and ads on Amazon and Facebook to define who buys your product and how to speak to them.

    4:53

  • Break Down Your Avatar Objections And Motivators

    Identify your avatar’s objections and motivators for the coffee alternative, and counter concerns with social proof, reviews, and certifications, while highlighting zero caffeine, zero calories, and organic ingredients.

    10:05

  • How Your Ads Differ Based On Your Audience Level Of Awarness

    Tailor Facebook video ads for top, middle, and bottom of the funnel by matching messaging to cold, warm, and hot audiences and leveraging retargeting.

    11:04

  • How To Do Your Market Research

    Learn to conduct market research for Facebook and Instagram ads using the Facebook Ads Library and Creative Center, studying competitors, customer avatars, media types, and persuasive angles.

    13:08
02

Make Your Video Ads Unbeatable

7 lectures • 48min

  • The Ad Creative Formula

    Master the ad creative formula with hook, transition, and call to action; test multiple three-second hooks, show the problem and solution, and prompt viewers to visit the store.

    3:42

  • Different Video Ads Types and Formats

    Explore eight video ad formats for ecommerce dropshipping, including Instagram stories and TikTok style videos, testimonials with written reviews, UGC, slideshows, before‑and‑after and split‑screen ads, SMS conversations, and us-versus-them comparisons.

    4:25

  • Different Video Ads Ideas You Can Test

    Explore diverse Facebook video ad ideas for e-commerce and dropshipping, from problem-solution starts and negative hooks to demos, testimonials, comparisons, and acquisition and retargeting strategies.

    11:30

  • Things You Must Focus On While Creating Your Video Ads

    Master the first three seconds with catchy hooks, testing multiple versions (reverse, boomerang, shocking, before/after); pair captions with clear, readable text and strong product focus through lighting and fast edits.

    6:06

  • Different UGC Ads Types

    Discover and test five UGC ad types: unboxing, product demos, testimonials, lifestyle shots, and packing videos to boost trust and conversions in ecommerce and dropshipping.

    10:22

  • Video Ads Dimensions and Placements

    Design video ads for Facebook and Instagram in three dimensions—9 by 16, 3 by 4, and 1 by 1—keeping text readable in all placements using automatic placements.

    7:39

  • What Music You Can Use For Your Ads

    Use licensed music for your Facebook ads by accessing the Facebook Creator Studio sound collection or InVideo library; avoid Instagram story music due to copyright.

    4:15
03

How To Edit Your Videos

5 lectures • 53min

  • Get Familiar With Invideo

    Explore InVideo, a browser-based tool to create and edit Facebook video ads with templates and brand presets. Learn to navigate templates, resize for dimensions, and access support and pricing.

    9:55

  • How To Use Invideo Premade Templates To Create Videos Easily

    Modify and customize InVideo premade templates to create engaging Facebook video ads by editing text, fonts, colors, animations, and replacing images or videos, then assemble scenes with transitions and templates.

    11:21

  • How To Start a Video From Scratch

    Create a user-generated content video from a blank vertical template by scripting, recording voice over, shooting product benefits, and editing scenes, text, and animations.

    11:52

  • Video Ad Example

    Explore a practical video ad example built in video, detailing voiceover, scene-by-scene text overlays, music volume and transitions, and how to collaborate for feedback and upload to Facebook Ads Manager.

    7:26

  • How To Measure Your Creatives Performance

    Measure creative performance by tracking impressions, 3/2 views, and viewer duration from the first 3 seconds, then monitor click-through rate, cost per click, and ROI with Shopify and Google Analytics.

    11:57
04

Bonus

1 lecture • 1min

  • Bonus

    0:04