Course Curriculum

Social Media Marketing of Weixin

5sections
162lectures
5h 24mtotal

What you’ll learn

  • Marketing

01

Weixin Martketing

127 lectures • 2hr 15min

  • Content

    Learn how to customize personal accounts for business use, leverage chat features, and set up official Weixin accounts with their core functions.

    0:34

  • What is WeChat

    Explore how WeChat blends messaging with social features—voice messages, walkie-talkie broadcasts, profiles, photo sharing with filters, shake-to-connect, and drift bottle messages—fueling its global expansion beyond China.

    2:52

  • What are the two main types of WeChat accounts？

    Identify the two main types of Weixin accounts: a personal account for individual use and an official account for business and promotion.

    0:31

  • WeChat Personal Account

    Explain how a WeChat personal account enables text messages, video conferencing, voice messaging, and sharing moments, photos, and videos, with a user base over 963 million and Singapore's large audience.

    0:54

  • WeChat Functions Overview

    Discover how WeChat functions create a super app, with moments for status sharing, versatile chat and payments, easy integrations for calling, and a thriving online store.

    1:11

  • WeChat Functions Overview

    Discover voice chat as a walkie talkie alternative when networks are slow, and learn to make video calls, live chats, voice calls, and conference calls with business contacts and clients.

    0:42

  • WeChat Functions Overview

    Explore WeChat moments for sharing phone-captured events with friends. Engage the chat features, look around to find nearby friends, shake to connect, and link with Facebook contacts.

    1:01

  • How to download WeChat App and register a personal account?

    Download the WeChat app from Google Play or the Apple App Store, then open it. Sign up for a personal account or sign in if you already have one.

    1:08

  • How to download WeChat App and register a personal account?

    Learn how to download the WeChat app, switch region settings, enter your mobile number, receive and enter a verification code, and complete personal account registration.

    1:20

  • How to professionalize your profile photo for business？

    Learn to professionalize your business profile photo by updating your Weixin profile, tapping the three dots, and choosing to take a photo or select from an album.

    1:27

  • How to set your WeChat ID?

    Set up your profile photo, then create a unique WeChat ID that is alphanumeric with an optional underscore, no spaces or special characters, and adjust if taken.

    1:01

  • How to find your own personal account QR code?

    Find your personal QR code in your profile by tapping my QR code, then use the top-right three dots to share it, adjust its style, or save to your phone.

    1:03

  • How to create an initial WeChat client base from your Mobile Contacts?

    Create your initial WeChat client base from mobile contacts via the check tab or the contacts tab, then invite or scan to add nearby friends and locate official accounts.

    1:26

  • How to create an initial WeChat client base from your Mobile Contacts?

    Leverage existing mobile contacts by granting access in settings, filter and display your phone book, and build an initial WeChat client base from reachable contacts.

    0:54

  • How to create an initial WeChat client base from your Mobile Contacts?

    Discover how to create a WeChat client base by prompting contact access, adding contacts via green button, notifying names for friend requests, and expanding your network with a 20-per-day limit.

    1:27

  • How to label and categorize your WeChat clients?

    Learn to label and categorize WeChat contacts to differentiate friends from client contacts, create aliases for contacts, and set up tasks like VIP clients or colleagues for streamlined workflows.

    1:09

  • How to share client's name card to your teammate?

    Share a contact card with teammates by tapping the plus sign at the bottom right and selecting the contact cut option. Choose the contact, optionally add a message, and send.

    1:01

  • How to share client's name card to your teammate?

    Learn to share a client's name card with a teammate by opening the context profile from the context tab, and using the contact cut option to send the card.

    0:57

  • How to send text message to clients?

    Open a chat by tapping a friend's name, tap the message box to reveal the keyboard, type your text, and tap send to reach your friends or clients.

    0:43

  • How to send voice message to clients?

    Open chat with a client from the context tab, tap the audio icon in the bottom left, then hold and release to send a voice message.

    0:43

  • Why QR code is important？

    Discover why the QR code matters for Weixin: scan to automatically add contacts, join group chats, login to services, and follow official accounts.

    0:48

  • How to use WeChat to scan QR code?

    Learn how QR codes let users easily connect, by tapping the top-right icon to open the QR code scanner, scanning a code, and automatically adding contacts.

    0:50

  • How to create WeChat group?

    Create a WeChat group quickly by tapping the plus sign to start a new chat or group chat, then join a private group with a four-digit password.

    1:24

  • How to create WeChat group?

    Learn to create a WeChat group without face-to-face contacts by adding non-friends, selecting contacts in chat, and naming or pinning the group to the top.

    1:04

  • How to manage a group?

    Learn to manage a Weixin group as owner: use the top-right menu to adjust settings, confirm invitations as members join, and enforce verify invitations while noting ownership cannot be transferred.

    1:20

  • How to add friend into group or delete friend from group?

    Learn how the group owner adds friends with the plus sign and confirms with okay, then removes members with the minus sign and green delete button using group qr code.

    1:30

  • How to stick important friend/group or useful official account on top of chattin

    Stick important friends, groups, and official accounts to the top of the chat list to keep them visible and easy to access.

    1:57

  • How to mute a group?

    Learn how to mute a Weixin group by locating the group in your chat list, opening the group page, and turning on mute notifications with the slider.

    0:58

  • How to interact effectively with your WeChat clients?

    Interact effectively with your WeChat clients by using emojis and stickers to convey emotion beyond text, and curate custom stickers under the hot category.

    1:00

  • How to save interesting GIF stickers for future interactive communication?

    Learn how to save gif stickers you love for future interactive chats by selecting a sticker and adding it to your favorites under the hot category.

    0:39

  • How to send Hongbao(Red Packet)?

    Link your bank account in China to send red packets in chat, enter an amount, and add a personal message. Note new account users in Singapore cannot access this feature.

    1:26

  • How to start a conference voice/video meeting call?

    Learn to initiate voice and video calls on weixin to conduct conference calls with clients, using profile pages, chat windows, or the plus button.

    1:15

  • How to send meeting location to client or Real-Time guide your client?

    Learn how to send a meeting location to clients using send location and real-time location in chats, enabling you to share current points and track proximity for meetings.

    1:21

  • How to send contract/important photo with original quality to client?

    Learn to send contract and important photos in original quality via chat by selecting full-resolution images from your phone and sending them, avoiding compression or distortion.

    1:36

  • How to shoot a short product/service video to share with clients?

    Master shooting a short product or service video for clients by opening a chat, choosing the camera, recording or capturing, and sending or retaking as needed.

    0:57

  • How to delete or ban contacts?

    Delete or block a contact by opening their profile, going to settings, and activating the block so they cannot message you or see your moments.

    0:56

  • How to transfer documents from PC to Mobile/Mobile to PC Without Cable?

    Discover wireless document transfer between pc and mobile without cables by scanning a qr code on your computer, connecting the devices, and displaying your chat interface on the computer screen.

    0:49

  • How to transfer documents from PC to Mobile/Mobile to PC Without Cable?

    Initiate file transfer between PC and mobile via the chat app's file transfer option, selecting documents, photos, or videos to send, and reverse transfer from mobile to PC.

    1:13

  • WeChat Moments

    Discover WeChat Moments, the feature similar to Facebook's timeline for sharing significant events, illustrated by an official video introducing its moments function.

    0:31

  • WeChat Moments

    Learn how WeChat Moments supports social media marketing on Weixin to engage audiences, build brand reach, and optimize content strategy.

    1:10

  • How to check client’s Moments?

    Review your client's moments page to see recent activity. In the context tab, open the profile and select album to view all moments posted by Joe Klein.

    0:44

  • How to utilize the client Network through Moments function?

    Open the discover tab, choose moments, capture or select photos, add a personal message, and send to share with your contacts and followers on Reach.

    1:30

  • How to like or comment on friends’ Moments?

    Learn to like or comment on friends' moments in Weixin by tapping the heart or comment icon in the moments page, typing your message, and sending your response.

    1:04

  • How to scan/search to find WeChat Official Account and follow it?

    Learn how to follow WeChat official accounts by scanning QR codes: open the follow menu, tap the plus sign, choose the QR code option, and align the code to scan.

    1:19

  • How to scan/search to find WeChat Official Account and follow it?

    Learn to find a WeChat official account by searching for its ID, then use the plus sign in the top right corner to select contacts to follow.

    0:40

  • How to scan/search to find WeChat Official Account and follow it?

    Learn how to craft problem solving headlines using how, why, what, where, and who to engage readers and promise clear answers.

    1:10

  • How to share Official Account articles to Moments?

    Learn how to share official account articles to moments on Weixin to maximize reach through viral sharing, using the top-right menu and optional comments.

    1:10

  • How to use Shake function find new friends?

    Learn to expand your social network on Weixin by using the shake function in the discovery tab to find and connect with others shaking their phones, then start chatting.

    1:18

  • How to find people nearby?

    Learn to find wheelchair users nearby via the discover tab and location features, filter by mails only, female only, or greetings, and clear your location.

    1:21

  • How to activate an additional function?

    Navigate settings to activate additional functions in Weixin, enable or disable features, and personalize your account with options like language and text size for a friendlier user experience.

    1:03

  • How to activate an additional function?

    Learn to enable or disable features by selecting a disabled item, using the enable button on the next screen, which moves the feature into enable list and into discovered features.

    0:45

  • How to use Message in a Bottle function?

    Learn to use the message in a bottle feature on Weixin: access via the discover tab, choose from three options, record with hold-to-talk or type with the keyboard, and send.

    1:16

  • How to use Message in a Bottle function?

    Learn to use the message in a bottle feature to connect with new friends on Weixin: pick up bottles, read messages, reply if interested, or throw back.

    1:18

  • WeChat Official Account

    Explore the WeChat official account and discover how it offers businesses strong marketing and promotional options beyond personal accounts.

    0:35

  • What is the difference between Personal Account and Official Account？

    Compare personal versus official Weixin accounts: personal accounts serve individuals to text and share moments, while official accounts help brands reach followers with push notifications and redirects to websites.

    2:02

  • What is WeChat Official Account?

    Inspect how a WeChat official account presents branding elements, including a profile photo (your own image or a logo), a business name, an ID, and a short introduction.

    0:36

  • Different Types of Official Account

    Choose a China official account over overseas accounts to let Chinese wheelchair users follow you, unlocking greater marketing leverage and access to the vast China market with subscription options.

    1:01

  • Different Types of Official Account

    Compare subscription and service official accounts on Weixin: subscription accounts have daily broadcasts but lower visibility; service accounts offer higher visibility with advanced features and a monthly broadcast limit.

    0:43

  • Different Types of Official Account

    Explore the official account types in social media marketing of Weixin: subscription accounts ideal for publishing to customer followers, and service accounts offering broader customer service and interactive features.

    1:12

  • How to set up an Official Account?

    Learn how to set up your official account by visiting the provided URL and logging in with your ID and password.

    0:22

  • How to set up an Official Account? - Login

    Learn to secure an official account by scanning the official code with an admin account to verify legitimacy and rights to changes, and set up the admin account first.

    0:47

  • Getting Started with your Official Account

    Log in to your official account and explore a three-column interface that reveals the functionalities to set up your official account, including the left-column house setting option.

    0:35

  • How to set up an Official Account? -Setup

    Configure your official account by setting the account photo or icon, embedding it in the QR code, and providing the account name, ID, and a short business introduction.

    0:40

  • How to set up an Official Account? -Change account icon

    Set up your Weixin official account and use your own photo as the account icon to reflect your branding. Click the blue change icon on the right to update image.

    0:34

  • How to set up an Official Account? -Change account icon

    Select EMH from your file folder; system displays images in shapes: large square, small square, and circle; choose an image that fits all shapes, then click green box at bottom.

    0:45

  • How to set up an Official Account? -Change account icon

    Choose an image that displays well in shapes; if not, select a different image. EMH appears on your official account; scan the Q code and press confirm (second green button).

    0:45

  • How to set up an Official Account? -Download QR code

    Set up your official Weixin account by downloading QR code images in five sizes, saving them to a file folder, and storing copies in your phone photo album.

    0:46

  • How to set up an Official Account? -Download QR code

    Learn how to set up an official account and use QR codes on business cards, mobile invites, and banners to invite customers to scan and add you to contact list.

    0:55

  • How to set up an Official Account? -Set WeChat ID

    Set up the official WeChat account by configuring the WeChat ID, which must be alphanumeric and may not include spaces or special characters.

    0:32

  • How to set up an Official Account? -Set WeChat ID

    Verify your identity and rights to modify your official Weixin account by scanning the QR code with your admin account when making changes.

    0:30

  • How to set up an Official Account? -Set WeChat ID

    Enter your WeChat ID on the next screen, ensuring it stays within 20 characters, and note you may change it only once per year.

    0:35

  • How to set up an Official Account? -Set WeChat ID

    Set up your id and consider using the go back button if you change your mind. But once you confirm, your id can be changed only once a year.

    0:33

  • How to set up an Official Account? -Change account Introduction

    Explore how sensational headlines grab attention by invoking emotions to entice readers, but learn to use them sparingly to protect credibility and sustain audience engagement.

    1:18

  • How to set up an Official Account? -Change account Introduction

    Enter your brief introduction in the text box to capture a snapshot of the products and services you provide for your official Weixin account.

    0:26

  • How to set up an Official Account? -Change account Introduction

    Complete the official account setup on Weixin and recognize the final steps that conclude your account configuration.

    0:26

  • Content Marketing and Why Content Marketing

    Discover why content marketing matters as audiences favor articles over corporate advertisements, a trend highlighted by a 2011 Custom Content Council study showing more than 70 percent prefer articles.

    1:02

  • What is Content Marketing

    Content marketing creates and distributes entertaining and helpful content for customers, guiding them to your brand site to capture leads, sell products, and grow reach, recognition, customer base, and loyalty.

    0:57

  • The Power of Article Creation in WeChat

    Explore the power of article creation in content marketing, where high quality content keeps readers reading, clicking, and sharing to go viral. Use a checklist for effective content marketing.

    1:00

  • Checklist 1: WeChat Article Headline

    Create a compelling WeChat article headline to guide reader engagement, because weak headlines deter readers even for well-written content, and avoid sensationalism or big claims.

    1:05

  • WeChat Article: Headline Guidelines

    Craft concise, clear, descriptive headlines under thirty two characters that evoke emotion, entice readers, and hint at the article while staying intriguing.

    1:08

  • WeChat Article: Headline Guidelines

    Learn guidelines for honest WeChat headlines that deliver on the promise with effective phrases like five skills you cannot do without and seven reasons why you need.

    0:56

  • Headline Type 1: Direct & Straightforward

    Explore the direct and straightforward headline type that clearly tells readers what the article is about, leaves no ambiguity, and sets expectations for what readers will learn.

    1:00

  • Headline Type 2: Hidden Meaning

    Explore hidden meaning in headlines, using indirect titles to spark curiosity and arouse reader desire, and learn how teasers prompt article engagement.

    0:55

  • Headline Type 3: Problem Solving

    Headline type 3 engages readers with problem solving by using how, why, what, where, and who questions to open the reader's mind and promise answers.

    1:10

  • Headline Type 4: Authoritative

    Establish authority and thought leadership in your Weixin content by crafting authoritative headlines that show expert insights, address what to do and what not to do, and note negative bias.

    1:17

  • Headline Type 5: Suspense

    Craft suspenseful headlines to intrigue readers and drive clicks, marking urgency and importance while avoiding false promises and maintaining honest, reader friendly wording.

    0:59

  • Headline Type 6: Creative

    Craft type six creative headlines that resonate with readers and convey knowledge. Use spicy tips and controversial angles while ensuring the headline accurately reflects the article and answers readers' questions.

    1:25

  • Headline Type 7: Insights

    Discover how headline type 7 reveals a writer's ideology, beliefs, principles, and cultural heritage in practice. Show clear benefits in your headlines to give readers a reason to continue.

    0:55

  • WeChat Article Headline: In Summary

    Craft headlines that draw readers in. Avoid headlines promising outrageous benefits not fulfilled by the copy; headlines play an integral role in an article's success and readers' perception.

    1:05

  • Checklist 2: Content Presentation is King

    Present content well to differentiate your article with a captivating introduction. Include images at the start and end to boost views and use headers, subheadings, colors, and arrows.

    1:41

  • WeChat Article Copy: No Advertising Allowed

    WeChat article copy must exclude advertising and regulate external links off Weixin servers. Violations incur penalties, including IP blocks and permanent bans for official and open platform accounts.

    1:10

  • WeChat Content Guidelines: In Brief (1)

    This lecture reviews WeChat content guidelines, forbidding explicit incentives to share or follow, including rewards, compulsory forwards, and emotional blackmail, with examples like cash prizes, vouchers, and loyalty points.

    2:18

  • WeChat Content Guidelines: In Brief (2)

    Review content guidelines and prohibit urging readers to subscribe to articles or follow accounts for quiz answers or cash prizes, and respect permission to continue activities.

    0:45

  • WeChat Content Guidelines: In Brief (3)

    the lecture outlines three prohibitions on using games or personality quizzes to engage Weixin users, except for officially developed and promoted games by the recheck team, including fortune-telling features.

    0:52

  • WeChat Content Guidelines: In Brief (4)

    Explore WeChat content guidelines that reject misleading, fraudulent, and harassing headlines and advertisements. Flag false health product claims, medicines, and food that violate laws, including fake customer service and internet-currency.

    0:50

  • WeChat Content Guidelines: In Brief (5)

    WeChat content guidelines prohibit misleading or sensationalized article titles and offensive content, including violence, privacy violations, sexual content, and illegal drug references.

    1:21

  • WeChat Content Guidelines: In Brief (6)

    Summarizes guidelines on collection, storage, use, and transmission of user data without consent, and requires informing users how data including mobile number, password, identity number, and address will be used.

    1:03

  • Reasons for Following Official Accounts

    Investigate why users follow official accounts on Weixin to gain market insights and access services, including consultation services and government services.

    0:48

  • Reasons for Owning an Official Account

    Owning an official account enables broadcasting messages for marketing and facilitates customer interaction, with additional benefits in consultation, e-commerce, customer service, big data analysis, and hiring of townlands.

    0:49

  • Investments by Official Account Owners

    Explore 2017 investment patterns of official Weixin accounts, showing 35% below 10,000 renminbi, 21% 10,000–100,000, 5% 100,000–500,000, and 3% above 500,000.

    0:55

  • Tips and Tricks - Choose Subscription or Service Account

    Explore tips for smart use of Weixin official accounts and compare subscription versus service accounts to decide if social media marketing suits your small business.

    1:52

  • Make WeChat Moments Work Harder

    Leverage WeChat Moments to boost engagement by enabling users to post images, text, comments, and share articles and links, and encourage readers to forward before sharing to improve articles.

    1:13

  • Focus on What is Important

    Focus on what is important by prioritizing reader interaction over data analysis, grow readers and fans, and convert them into good friends who follow your official Weixin account.

    1:12

  • Turn Mobile Contacts to WeChat Friends

    Turn mobile contacts into WeChat friends to reach veterans and convert readers, while respecting the 5000-friend limit; if needed, open a second account to sync your friends list for broadcasts.

    1:11

  • Gain More Eyeballs for Every Article

    Discover a smarter way to gain eyeballs for every article by sharing it with friends and responding to the article itself, not to friends' comments, to boost visibility.

    1:02

  • Create a Buzz

    Learn to spark a buzz when an article gets no reaction by adding thoughtful comments that provoke curiosity and encourage readers to share.

    0:59

  • Do Soft or Smart Advertising

    Explore soft or smart advertising that avoids hard selling, invites questions, and guides readers to read the article before considering Prada purchases.

    1:20

  • Develop a Catchy Article Headline

    Develop a catchy article headline to boost open rates by focusing on the first 10 words, since only those words appear in reminders.

    0:50

  • Understand What Counts

    Understand how open rates hinge on the article headline, the abstract, and the featured image, with the headline contributing 50 percent and both the abstract and image 25 percent each.

    1:02

  • Dare to be Shocking and Controversial

    Explore how shocking and controversial headlines grab attention and evoke emotions to boost initial views, while using sensationalism sparingly to maintain long-term credibility on Weixin.

    1:18

  • Write Well Thought-out Article Abstract

    Write a well thought out article abstract to boost the open rate of your article and show respect for your audience, avoiding default, generic abstracts.

    0:55

  • Be Creative in Writing Article Abstract

    Explore creative approaches to writing effective article abstracts by selecting the two most persuasive views and arousing readers' interest with controversial opinions, including an outlandish claim to peak curiosity.

    1:00

  • Use URL Shorteners

    Use URL shorteners to convert long, complex URLs into concise, aesthetically pleasing links that encourage readers to open and read, with PayPal automatically shortening URLs when used.

    1:39

  • Add Your Own Comments

    Add your own comments when sharing your article or moments to boost authenticity, build reader trust, and encourage more readers to read and follow, boosting visibility.

    1:13

  • Write Captivating Introduction & Abstract

    Craft a captivating introduction and abstract to optimize how your article is shared, as the first 36 words appear in notifications and the abstract may become the notification.

    1:12

  • Convert Article into a Series

    Convert articles into a two-part series on a weixin official account to boost engagement, virality, and followers by delivering original content in stages.

    0:56

  • Write Useful Content

    Create highly relevant, actionable content that provides practical value, increasing the likelihood of going viral as readers share helpful information.

    1:08

  • Launch Campaigns to Engage Followers

    Launch campaigns to engage followers with well thought out tactics, avoiding gimmicks like 'follow this account', since publicising your official account on prominent sites alone won't convert followers.

    0:51

  • Don’t Create The Same Old Stuff

    Create fresh content that stands out and goes viral by doing something that's never been done before, engaging emotions to prompt shares, instead of rehashed material, and build content calendar.

    1:23

  • Personify your Official Account & Content

    Personify your official account and content by maintaining a cohesive theme across an article series while keeping content fresh, and consider an out-of-character or shocking announcement to spice up campaigns.

    1:11

  • Practise User Base Segmentation

    Differentiate your personal friend contacts from your user contacts to practice effective user base segmentation. Select and send articles to the correct database to prevent spamming and avoid blacklisting.

    0:54

  • Share your Content at the Right Time

    Post content during the most active times for your target audience to boost reach and sustain sharing, using a time range like 8–10 a.m. or 8–10 p.m.

    1:27

  • Understand Photo Placement

    Master optimal photo placement for Weixin moments by using a nine-photo limit arranged as three rows of three to avoid blank boxes and preserve aesthetic appeal.

    1:14

  • Time Your Content Broadcast

    Time your content to reach audiences at moments by pairing articles with visuals, first sharing the featured image, then following up with content and comments to remind others to read.

    0:50

  • Get Your Audience to Create Content

    Encourage your audience to create content to drive engagement beyond sharing by leveraging user-generated content that sparks curiosity and invites participation from friends and followers.

    1:03

  • Increase Engagement with New Friends

    Use the like button to boost engagement with new friends on Weixin, building relationships through simple approval and shared interests, while reading content before you like to avoid appearing insensitive.

    1:18

  • Link your QQ and WeChat Account

    Link your QQ account to promote your QQ ID and grow friends; once you reach 5,000, create another account and link it to run campaigns across both accounts' databases.

    1:10
02

Nuggets

13 lectures • 1hr 18min

  • N10.1 - Principles of Negotiation

    Explore fundamental negotiation strategies and a structured approach to turning conversations into agreements, gaining confidence and mastery while avoiding arguments and managing conflicts from differing needs.

    1:46

  • N10.2 - 5 Stages of Negotiation Process

    Explore the five stages of negotiation, including preparation, ground rules, clarification and justification, bargaining, and closure and implementation, emphasizing trust, win-win solutions, and effective follow-through.

    4:47

  • N10.3 The negotiators

    Develop negotiation skills by refining communication, active listening, and body language to build rapport, ask questions, observe nonverbal cues, stay calm, use positive language, and seek fair, flexible compromises.

    6:49

  • N10.4 - Integrative Negotiation

    Integrative negotiation, or interest-based bargaining, collaborates to reach a win-win, mutually beneficial agreement by uncovering each side’s needs, desires, and concerns, as shown by the orange example.

    3:29

  • N10.5 - Positional Negotiation

    Explore positional (distributive) negotiation, where fixed positions and price bargaining drive concessions, with the orange example. Compare with integrative negotiation and focus on interests over positions for win-win outcomes, reflection.

    6:24

  • N10.6 - Application

    Apply course learnings to workplace challenges through play scenarios that sharpen negotiation strategies, analyze power factors with suppliers, and manage cash flow and financial commitments.

    3:37

  • N3 - Soup up Your Communication Skills

    Develop communication skills to overcome misunderstandings in conversations across written, face-to-face, and phone interactions. Use clarifying questions and active listening to stay on the same page.

    6:47

  • N4 - Conquer Conflict with Effective Negotiation

    Master conflict resolution with active listening, appropriate feedback, clarity, consistency, objectivity, and completeness to ensure understanding, cross-checks, and timely, respectful communication.

    7:16

  • N11.1 - Strategies for Conflict Resolution in the Workplace

    Discover five conflict management styles—accommodative, avoidance, competitive, collaborative, and compromising—and how assertiveness and cooperativeness shape choices to resolve workplace conflict and turn it into learning.

    3:58

  • N11.2 - Accommodative, Avoidance & Competitive Strategies

    Examine accommodative, avoidance, and competitive conflict strategies in social media marketing, detailing high concern for others, low self-interest, and win-lose dynamics with practical examples.

    6:33

  • N11.3 - Collaborative & Compromising Strategies

    Learn collaborative and compromising conflict-resolution strategies to protect relationships, move projects forward, and negotiate detailed, policy-compliant agreements through empathy, information gathering, and structured brainstorming.

    7:51

  • N11.4 - Key Factors to consider when Resolving Conflicts

    Master practical conflict resolution by focusing on objective interpretation, mutual respect and courteous behavior, active listening, empathy, and structured problem solving to reach detailed, mutually beneficial agreements and improved collaboration.

    7:51

  • N11.5 - Application

    Apply conflict resolution strategies through brain exercises and scenario-based discussions, practice group problem-solving, and reflect on real-life workplace conflicts to improve communication and teamwork.

    11:18
03

Section 1 - Identifying Issues and Factors

11 lectures • 55min

  • Lesson 1 Trends that affect work team Part 1

    Discover how changes in the market and technology drive shifts in job responsibilities, and learn practical ways for your team to adapt and stay relevant.

    4:57

  • Lesson 1 Trends that affect work team Part 2

    Identify how changes in market demands and consumer attitudes reshape products and branding. From health consciousness and fashion trends to smartphone obsolescence, adapt to evolving consumer needs.

    4:02

  • Lesson 1 Trends that affect work team Part 3

    Explore how changing consumer patterns, aging populations, and technology-driven market shifts—from online shopping to social media platforms—shape work teams and drive new industries and sunset industries.

    3:47

  • Lesson 1 Trends that affect work team Part 4

    Examine how technology advancements transform business markets, prompting workers to adapt and leverage tools from robots to voice recorders and social media marketing to meet evolving consumer demands.

    5:15

  • Lesson 2 Impact of diversity in team and managing it Part 1

    Explore how workplace diversity shapes communication and teamwork, addressing language and cultural gaps, management differences, and strategies to foster cohesion and respect in global organizations.

    5:06

  • Lesson 2 Impact of diversity in team and managing it Part 2

    Leverage diverse strengths in teams to overcome weaknesses, set clear targets, boost productivity, and foster motivation and respectful communication across cultural and language barriers.

    2:56

  • Lesson 2 Impact of diversity in team and managing it Part 3

    Implement induction programs and cultural diversity management to integrate new members, recognize skills and backgrounds, and build mutual acceptance, trust, and effective teamwork in social media marketing.

    5:28

  • Lesson 3 Changing job conditions Part 1

    Adapt to constant change by learning new skills, mastering new technology, and pursuing competency certificates to expand services, while competing locally and globally in a crowded market.

    6:40

  • Lesson 3 Changing job conditions Part 2

    Adapt to changing consumption environments by pursuing internal changes, expansion, or mergers to boost performance. Explore how outsourcing and new product strategies drive growth and competitiveness with real world examples.

    8:26

  • Lesson 3 Changing job conditions Part 3

    Explore how changing job conditions increase responsibilities as the company expands into e-commerce and a children's line. Learn to navigate flexible work arrangements, virtual office options, and overseas postings.

    4:43

  • Lesson 3 Changing job conditions Part 4

    Embrace changing job conditions as a stepping stone to learning new skills, maintain a positive mindset, and stay open to ideas to leverage change effectively.

    3:18
04

Section 2 - Staying relevant

4 lectures • 22min

  • Lesson 4 Determine Skills needed for Job Part 1

    Identify the key competencies: attitude, skills, and knowledge, that drive performance, adapt to changing responsibilities, and cultivate lifelong learning, independence, assertiveness, ownership, and efficiency.

    5:30

  • Lesson 4 Determine Skills needed for Job Part 2

    Develop essential skills for social media marketing, from clear verbal and written communication to listening and negotiation, plus planning, teamwork, and delivering excellent customer service.

    6:29

  • Lesson 4 Determine Skills needed for Job Part 3

    Become the job expert by gaining product knowledge and the necessary training to answer inquiries confidently. Explain procedures, policies, and laws clearly, and speak your customers' language to build credibility.

    5:31

  • Lesson 5 Types of Learners

    Explore four learning styles (activists, theorists, pragmatists, and reflectors) and how to tailor team learning and create practical learning opportunities, illustrated by self-directed SPSS study.

    4:52
05

Section 3

7 lectures • 33min

  • Section 3 - Lesson 6 Encourage learning within Team Part 1

    Learn how transferable skills boost performance across jobs, including technical skills like Photoshop and soft skills like communication and problem solving. Understand standards and legislation to apply concepts across projects.

    5:26

  • Section 3 - Lesson 6 Encourage learning within Team Part 2

    Learn how transferable skills and continuous learning keep teams relevant by sharing knowledge, coaching one another, and learning together through discussions, apprenticeships, multitasking, and adapting to new systems.

    4:15

  • Section 3 - Lesson 6 Encourage learning within Team Part 3

    Foster continuous learning to drive self-improvement, upgrade skills and knowledge, and advance careers, while a learning-focused culture and team environment encourage sharing, experiential learning, and practical use of CRM.

    6:49

  • Section 3 - Lesson 7 Adapting to Changes and Motivating Team Part 1

    Learn to motivate teams through changes, adapt to new policies, training for new equipment, and increased workloads. Mentor colleagues and handle customer feedback efficiently.

    3:35

  • Section 3 - Lesson 7 Adapting to Changes and Motivating Team Part 2

    Adapt to changes by expanding job skills and descriptions, aligning roles with the new work environment, and rotating or enriching tasks to boost motivation and efficiency.

    4:59

  • Section 3 - Lesson 7 Adapting to Changes and Motivating Team Part 3

    Motivate your team to adapt to changing job requirements by promoting lifelong learning, awareness, and four coaching types—personal, educational, job, and career development.

    3:48

  • Section 3 - Lesson 7 Adapting to Changes and Motivating Team Part 4

    Develop stress management at work by boosting self-esteem, fostering a supportive, trustful environment for open idea sharing, listening, and respectful feedback.

    4:30