Course Curriculum

Meta Ads Course – 2026 (Facebook Ads + Instagram Ads 2026)

10sections
10lectures
3h 7mtotal

What you’ll learn

  • Mastering Ad Strategy & Planning: Students will learn to design a complete ad strategy, identifying target audiences, setting clear goals, and planning campaign

  • Ad Creation & Copywriting: We’ll dive deep into crafting scroll-stopping ad creatives and persuasive copy that aligns with brand voice and audience

  • Advanced Targeting Techniques: Discover the ins and outs of Facebook and Instagram's targeting options, learning how to reach your ideal customer at each stage

  • Analytics & Optimization: Learn to interpret ad performance metrics, analyze audience behavior, and make data-driven adjustments to maximize ROI

01

Introduction

1 lecture • 21min

  • Mastering the Buyer's Journey in Meta Ads

    20:46
02

Basic Checklist - Meta Ads (Facebook Ads & Instagram Ads)

1 lecture • 10min

  • Essential Checklist

    9:43
03

Facebook Page & Instagram Ads Linking

1 lecture • 30min

  • How to Seamlessly Link Your Facebook Page & Instagram Ads?

    30:24
04

Adding Funds to your Meta Ads

1 lecture • 7min

  • How to Get Started with Ad Accounts and Add Funds?

    6:54
05

How to Conduct Competitor Research for Successful Meta Ads?

1 lecture • 17min

  • How can students analyze competitor strategies to create effective Meta ads

    17:13
06

Understanding Campaign Objectives - Part 1: Setting Goals for Effective Meta Ads

1 lecture • 32min

  • How can students define campaign objectives to enhance the Meta Ads

    31:35
07

Campaign Objectives - Part 2: Selecting the Right Strategies for Meta Ad Success

1 lecture • 19min

  • How to select strategies that align with their Meta Ads campaign objectives

    19:20
08

Exploring Other Campaign Objectives: Diversifying Strategies for Effective Meta

1 lecture • 20min

  • How to identify and implement various alternative Meta Ads objectives

    19:32
09

Understanding Leads Objective in Meta Ads: Strategies to Generate quality leads

1 lecture • 24min

  • How to develop and implement strategies to generate high quality leads?

    24:14
10

Setting an Experimental Budget in Meta Ads: Strategies for Maximum Impact

1 lecture • 8min

  • How to effectively set and manage an experimental budget in Meta ads

    7:43