Course Curriculum

Influencer Performance Marketing Course

10sections
12lectures
7htotal

What you’ll learn

  • The unit economics behind a performance driven influencer program

  • Which Influencer Metrics Correlate With ROI

  • 5-Proven Strategies to Maximize Influencer Reply Rates

  • Key Influencer Negotiation Strategies to Maximize ROI

  • How to Effectively Manage Influencer Seeding Campaigns

  • How to Implement BOF High ROI Influencer Seasonality Campaigns

  • How to Leverage Influencer UGC for Whitelisting, Paid & Organic Social

  • Key Influencer KPIs & Metrics Every Brand Should Track

  • The Impact of Influencer Marketing on Working Capital & Cash Flow

  • How to Implement a Successful Influencer Black Friday Campaign

  • $700K+ (8.4X ROAS) Influencer BFCM Case Study

  • The Future of Influencer Marketing: Social Commerce & Creator Storefronts

01

Introduction

1 lecture • 39min

  • The Two-Tier Influencer Affiliate Marketing System | Session 1.

    In this first session of our Influencer Performance Marketing Course , you will learn all the basics and get the perfect introduction to creating scalable and profitable influencer marketing campaigns. Topics covered in this session: Course overview Introduction to Influencer Marketing (IM) dynamics and unit economics Different types of IM campaigns

    38:45

  • Introduction - Quiz

    Activity
02

Lecture 2: Finding The Right Influencers

1 lecture • 33min

  • Which Influencer Metrics Correlate With ROI? 10K+ Posts Analyzed | Session 2

    In this session, you will learn where to find the best influencers, and how to spot them. The metrics you should compare, and how to identify the right influencer for your brand. Topics covered in this session: Which metrics to analyze Data-backed research report Which tools to use Defining your ICP & audience Type of influencers (micro, macro, benefits, and trade-offs)

    32:56

  • Lecture 2 - Quiz

    Activity
03

Maximizing Influencer Outreach Success

1 lecture • 31min

  • 5-Proven Strategies to Maximize Influencer Reply Rates | Session 3

    Already found the best influencers? Now it’s time to get in touch! In session 3, you will get all the tips and tricks to increase your response rate, making sure your message reaches more influencers and increase the chances of finding the right collaborations for your brand. Topics covered in this session: Influencer outreach setup and tools to use Outreach templates Elements to maximize reply rate

    31:26

  • Lecture 3 - Quiz

    Activity
04

Effective Negotiation & Campaign Management | Session 4

2 lectures • 1hr 16min

  • Key Influencer Negotiation Strategies to Maximize ROI | Session 4.1.

    Influencers are already replying to you? That’s great! But… you’re just getting started. Session 4 is all about learning how to negotiate with influencers and how to efficiently run campaigns. It’s a lot of useful data, so we have splitted it into two parts: Part 1: Negotiation Part 2: Campaign Management Some influencers might already love your product and could willingly accept it as a gift, just for the sake of partnering and building a relationship with your brand. But some might not accept gifts under most circumstances, or they might not know your product and how good it could be for them yet—you have to convince them this partnership will be totally worth it . According to Statista, the influencer marketing industry is estimated to reach 30 billion dollars in 2025. So, if you want to have influencers as your business partners in this massive industry, watch this session to learn how to properly negotiate with them! Topics covered in this session: The 4 stages of your IM campaign 4 key negotiation rules to close deals A/B tested templates Talent managers and agencies Appendix

    37:45

  • How to Effectively Manage Influencer Seeding Campaigns | Session 4.2

    Finding influencers, reaching out, negotiating, product seeding—influencer campaigns can be a lot if you don’t automate your workflows. Luckily, Session 4 is all about learning how to negotiate with influencers and how to efficiently run campaigns. It’s a lot of useful data, so we have splitted it into two parts: Part 1: Negotiation Part 2: Campaign Management You don’t need to keep track of extensive worksheets or constantly switch between your affiliate and payout managers, if you can do all of this in one place. Find out what the best tools are for efficient campaign management and make your job easier! Topics covered in this session: 4 stages of your IM campaign Maximizing posting rates Relationship building Communication strategy and templates 80/20 power laws: BFCM case Appendix

    38:25

  • Lecture 4 - Quiz

    Activity
05

How to Implement BOF High ROI Influencer Seasonality Campaigns | Session 5.

1 lecture • 59min

  • How to Implement BOF High ROI Influencer Seasonality Campaigns | Session 5.

    Congratulations: you are halfway through the Influencer Performance Marketing Course! Session 5 will teach you that if you are doing one-off campaigns, you are missing out on a lot! Seasonality campaigns are key ROI drivers, and we are here to help you get the most out of these shopping holidays! Topics covered in this session: Bottom of the funnel (BOF) campaigns, main ROI driver Step-by-step implementation + templates How to forecast budgets, ROAS, and performance-driven IM

    59:04

  • Lecture 5 - Quiz

    Activity
06

How to Leverage UGC for Whitelisting, Paid & Organic Social | Session 6.

1 lecture • 39min

  • How to Leverage UGC for Whitelisting, Paid & Organic Social | Session 6.

    Halfway through your influencer campaign, content is finally flowing in and numbers begin to increase. There’s more to do here than just reposting the content to your feed: Session 6 will help you understand the endless opportunities that arise once content is being shared, and how to leverage influencers to grow your social media presence and reach. Topics covered in this session: The importance of User Generated Content (UGC) Usage rights + templates Paid social and whitelisting Organic social media management

    39:13

  • Lecture 6 - Quiz

    Activity
07

Key Influencer KPIs & Metrics Every Brand Should Track | Session 7.

1 lecture • 36min

  • Key Influencer KPIs & Metrics Every Brand Should Track | Session 7.

    Welcome to one of the most imporant sessions in our Influencer Performance Marketing Course : reporting. If you are not analyzing your campaign’s performance, then you are flying blind. Data will give you the chance to understand where to improve and where to double down. In Session 7 you will learn all about what metrics to analyze and how to use it as a growth engine! Topics covered in this session: Key metrics to analyze How to create a detailed report How to use data to improve campaign performance

    35:32

  • Lecture 7 - Quiz

    Activity
08

The Impact of Influencer Marketing on Working Capital & Cash Flow | Session 8.

1 lecture • 43min

  • The Impact of Influencer Marketing on Working Capital & Cash Flow | Session 8.

    Are you ready to manage the financial side of your influencer campaigns? Session 8 breaks down the essential financial strategies for managing your influencer marketing campaigns. Understanding inventory and cashflow forecasting, along with effective working capital financing, can significantly impact your operations and long-term growth! Topics covered in this session: Inventory/cashflow forecasting Financial model template Working capital financing Impact on business operations

    42:43

  • Lecture 8 - Quiz

    Activity
09

How to Implement a Successful Influencer Black Friday Campaign | Session 9.

2 lectures • 52min

  • How to Implement a Successful Influencer Black Friday Campaign | Session 9.1.

    Back in Session 5, we explored seasonality campaigns and their impact on ROI. One of the most important seasonality campaign brands can run is the Black Friday - Cyber Monday (BFCM) holiday. Between online and in-store spending, American consumers have spent over $20 billion on Black Friday. So, we have decided to dedicate a whole session just to this particular seasonality campaign, so your brand can be part of the massive US revenue generated by BFCM! Part 1: Black Friday - Cyber Monday Campaign (Planning & Implementing) Part 2: BFCM Case Studies Topics covered in this session: Recap: seasonality campaigns Why BFCM is important How to prepare for BFCM BFCM campaign implementation

    39:24

  • $700K+ (8.4X ROAS) Influencer BFCM Case Study | Session 9.2.

    Back in Session 5, we explored seasonality campaigns and their impact on ROI. One of the most important seasonality campaign brands can run is the Black Friday - Cyber Monday (BFCM) holiday. Between online and in-store spending, American consumers have spent over $20 billion on Black Friday. So, we have decided to dedicate a whole session just to this particular seasonality campaign, so your brand can be part of the massive US revenue generated by BFCM! Part 1: Black Friday - Cyber Monday Campaign (Planning & Implementing) Part 2: BFCM Case Studies Topics covered in this session: BFCM case studies

    12:36

  • Lecture 9 -Quiz

    Activity
10

The Future of Influencer Marketing | Session 10

1 lecture • 13min

  • The Future of Influencer Marketing: Social Commerce & Creator Storefronts |

    CONGRATULATIONS! YOU MADE IT TO THE FINISH LINE! You are about to become an Influencer Hero yourself! The last session in our Influencer Performance Marketing Course is dedicated to creator storefronts, to show you how to have influencers post about your products and brand on autopilot. It’s a game-changer for scaling your business with less effort, and after this, you will be ready to take full advantage of this powerful tool! Let's wrap things up and set you up for success! Topics covered in this session: Creator storefronts importance and implementation Increasing influencer retention

    12:36

  • Lecture 10 - Quiz

    Activity