Course Curriculum

YouTube Marketing For Real Estate

10sections
78lectures
6h 2mtotal

What you’ll learn

  • Help you get started and get results with your videos and you’ll never feel overwhelmed by the training.

  • Teach real estate agents how to quickly and easily integrate video as part of their marketing activities to effortlessly attract more prospecting clients.

  • Help Realtors remain top of mind by consistently being in front of former clients and current prospective clients with valuable video tips.

  • Help Realtors stand out from the competition.

  • Teach real estate professionals how to fully developed a YouTube channel to attract prospective clients looking to buy or sell a home.

  • Teach realtors how to use YouTube marketing to substantially reduce their real estate marketing cost.

01

Video Marketing Strategy For Realtors

2 lectures • 22min

  • Video Marketing Strategy For Realtors

    [START HERE] Core Video Marketing Training Specifically For Realtors This training has specifically been created to show you, the real estate agent, how to quickly and easily integrate video as part of your marketing activities to grow your business. The only way to remain top of mind is to consistently be in front of your former clients and current prospective clients with valuable tips that make things easier for them. Specifically, you’ll learn: ·How To Overcome Challenges You Face As A Real Estate Professional When It Comes To Promoting Yourself · How To Leverage Your Videos As A Real Estate Professional To Help Prospective Clients Come To You Instead Of Chasing After Them ·The Fastest Way To Be Part Of The 1%% Of Realtors In Your Area By Using YouTube · How To Turn The Traditionally Long Sales Cycle To Your Favour ·How To Use Video To Create Valuable Bonuses For Your Clients · Why Using Video To Build A Database Can Be The Fastest Way For Your To Explode Your Real Estate Business ·How Can Video Turn Clients Into Ambassadors · How To Get An Increased Click-Through Rates Of Over 96%% For Emails You Send To Clients. ·The Fastest And Easiest Way To Educate Clients So They Are Ready To Buy Or Sell Faster From You

    19:20

  • Thank you for purchasing the course!

    Implement YouTube marketing strategies for real estate and turn learning into action. Leave reviews to help others choose the training and keep applying what you learn for real estate success.

    2:32
02

7 Deadly Mistakes People Make On YouTube

1 lecture • 1min

  • 7 Deadly Mistakes People Make On YouTube

    1:00
03

YouTube Module 1 | Set-Up Your YouTube Channel

18 lectures • 43min

  • YouTube Module 1 - Introduction

    Training Overview

    1:17

  • YouTube Module 1 Lesson 2 | YouTube Set-Up

    Lesson #2 | YouTube Set-Up

    8:18

  • YouTube Module 1 Lesson 3 - Adding Your Bio

    Navigate to the about tab, enter a keyword-rich channel description, upload or type your bio, and click done to optimize your YouTube real estate channel.

    1:48

  • YouTube Module 1 Lesson 4 - Adding Your URL

    Add a live url to your real estate YouTube channel by editing the banner links; it also appears in the about tab, with a 30-character clickable description.

    2:10

  • YouTube Module 1 Lesson 5 - Adding Your Social Media Links

    Learn to add and edit main and extra social media links on your banner, including Facebook, Twitter, and more, so real estate audiences can connect with you.

    2:24

  • YouTube Module 1 Lesson 6 - Adding Your Other Channels

    Feature other channels you own to boost traffic within a real estate YouTube marketing community; collect channel titles in advance and add multiple channels, which then appear in the list.

    0:52

  • YouTube Module 1 Lesson 7 - How to Manage Your Subscriptions

    Manage your YouTube subscriptions by controlling visibility on your about page, choosing private or public options, and accessing them via the left-hand side 'my subscriptions' tab.

    2:35

  • YouTube Module 1 Lesson 8 - How to Manage Your Statistics

    Learn to manage your statistics by choosing whether to display views and join date on your about page, boosting social proof for your real estate videos.

    1:47

  • YouTube Module 1 Lesson 9 - How to Add Keywords to Your Channel

    Learn to optimize your YouTube channel with targeted keywords by configuring channel settings, choosing country of origin, and using long-tail keywords to boost real estate videos.

    3:34

  • YouTube Module 1 Lesson 10 - How to Upload a Video

    Upload two to three on-hand videos to finish channel optimization, using temporary downloaded content only if you own the rights or have permission, then delete it after optimization.

    2:18

  • YouTube Module 1 Lesson 11 - How to Change Your Video Trailer

    Choose and set your YouTube channel trailer, or lead video, from uploaded content or a welcome clip, configure privacy and display settings, and optimize the trailer title and description.

    6:12

  • YouTube Module 1 Lesson 12 - How To Create A Nickname

    Learn to edit your display name and add a nickname across your YouTube and Google profile, using a nickname like real estate riches, via profile settings.

    2:07

  • YouTube Module 1 Lesson 13 - How To Create Your Vanity URL

    Create a custom vanity URL for your YouTube channel to replace jibberish, and manage it in YouTube settings under overview and advanced.

    1:32

  • YouTube Module 1 Lesson 14 - How To Change Your Password

    Change your YouTube password to securely manage access when working with vendors. Navigate to the right-hand profile, open YouTube settings, select password, and confirm the change via email.

    0:39

  • YouTube Module 1 Lesson 15 - How To Connect Your YouTube to other social media

    Connect your YouTube channel to social media accounts to automatically share videos on Facebook and Twitter, or manually choose which videos to publish.

    1:00

  • YouTube Module 1 Lesson 16 - How To Manage Your Notifications

    Set your YouTube channel's primary email to control notifications, then choose how often you receive updates—daily, weekly, or opt out—and review comments and private messages.

    1:23

  • YouTube Module 1 Lesson 17 - How To Set-Up Your Settings

    Set up and manage your YouTube channel privacy settings, deciding who can see likes, subscriptions, messages, and contact info, and customize ads through the privacy tab.

    1:34

  • YouTube Module 1 Lesson 18 - How To Set-Up Your Playback

    Configure playback in YouTube settings to always play in HD or auto-adjust to your connection, and keep annotations and captions enabled by default for optimal viewing.

    1:00
04

YouTube Module 2

14 lectures • 38min

  • YouTube Module 2 - Introduction

    Optimize your YouTube channel by submitting it and aligning with the top search engines. Apply concise optimization of titles, descriptions, keywords, tags, thumbnails, categories, annotations, and playlists to boost visibility.

    0:52

  • YouTube Module 2 Lesson 1 - How To Submit Your Channel To The Top Search Engines

    Submit your YouTube channel URL to top search engines to boost visibility with Google Webmaster Tools, paste the URL, fill cache details, and submit; then repeat for Bing and Yahoo.

    2:30

  • YouTube Module 2 Lesson 2 - How To Change The Name Of Your Video File Before Upl

    Save video files with long-tail keywords and combine them with your title and tags to improve YouTube discoverability, and rename files with hyphens on Mac or PC for better indexing.

    2:22

  • YouTube Module 2 Lesson 3 - The Importance Of The First Minute Of Your Video

    Boost YouTube real estate video rankings by maximizing watch time from the first few seconds with a benefit-driven hook and questions, then use text thumbnails to encourage full video viewing.

    2:07

  • YouTube Module 2 Lesson 4 - How To Optimize The Title Of Your Video

    Optimize your real estate videos by researching keywords and using YouTube search data to craft titles. Align with high-view long-tail terms like real estate finance to boost views.

    3:52

  • YouTube Module 2 Lesson 5 - How To Optimize Your Description Box

    Optimize your YouTube real estate videos by placing a keyword-rich description box with a clickable site link as the first element under the title.

    2:52

  • YouTube Module 2 Lesson 6 - Why Should You Add Keywords In Your Description Box

    In YouTube marketing for real estate, add bracketed keywords in your video description to boost rankings and help YouTube understand the video context.

    1:57

  • YouTube Module 2 Lesson 7 - How To Add Keywords To Your Videos

    Add keyword-rich tags and descriptions to optimize your YouTube videos for real estate; conduct keyword research, prioritize top keywords, and manage tag limits to improve ranking across channels.

    3:42

  • YouTube Module 2 Lesson 8 - How To Select The Best Thumbnail

    learn how to select the best thumbnail by choosing the option that shows action from YouTube's three thumbnail choices (beginning, middle, end) in the video manager to boost clicks.

    2:01

  • YouTube Module 2 Lesson 9 - How To Select The Best Category

    Use the video manager to assign the right category for each video, choosing from education, entertainment, or how-to, then save to align with your channel keywords.

    1:34

  • YouTube Module 2 Lesson 10 - How To Use A Keyword Trick

    discover a keyword trick to influence YouTube's suggested videos by setting a unique, keyword-rich tag such as real estate blues-876 for real estate content.

    2:42

  • YouTube Module 2 Lesson 11 - Why Do You Need Different Channels

    Create a focused YouTube channel around a specific topic, using keywords in descriptions and tags to link videos, and consider separate channels for distinct niches like forex or penny stocks.

    2:08

  • YouTube Module 2 Lesson 12 - How To Add Annotations

    Learn to add annotations in YouTube videos via the video manager, customize shapes and colors, time their appearance near 15 seconds, and link to other videos to boost views.

    5:39

  • YouTube Module 2 Lesson 13 - How To Add Playlists

    Create keyword-rich playlists to boost views. Add videos to playlists via the YouTube video manager and feature real estate finance playlists on your home page to expand discovery.

    3:55
05

YouTube Module 3 | Channel Management

13 lectures • 23min

  • YouTube Module 3 - Introduction

    Explore essential YouTube channel management techniques, including moderating comments, handling negative ones, privacy settings, longer videos, home page video order, and using YouTube's add-on feature, with transcripts and backups.

    0:52

  • YouTube Module 3 Lesson 1 - How To Manage Comments

    Reply to every YouTube comment to boost video rankings and audience engagement, using your discussion tab and video comments; consider outsourcing this essential channel task.

    1:38

  • YouTube Module 3 Lesson 2 - How To Manage Negative Comments

    Learn to manage negative and inappropriate comments on a real estate YouTube channel by thanking mild critics, turning feedback into positives, and deleting spammy promotions.

    1:41

  • YouTube Module 3 Lesson 3 - How To Delete Videos

    Learn how to delete a video from your channel by navigating to video manager, selecting the video, choosing delete from the actions dropdown, and confirming the prompt.

    0:43

  • YouTube Module 3 Lesson 4 - How To Hide Videos

    Learn to hide videos on YouTube by choosing public, unlisted, or private in video manager or mobile privacy settings, and control who can view via links or invited accounts.

    2:16

  • YouTube Module 3 Lesson 5 - How To Upload Videos That Are Longer Than 15 Minutes

    Learn how to upload videos longer than 15 minutes by using the increase your limit process with country selection and phone verification, including entering numbers from an automated call.

    2:14

  • YouTube Module 3 Lesson 6 - How To Show More Videos

    Add a section to your home page and feature more videos by selecting recent uploads, arranging them in a horizontal row or vertical list, so visitors can easily discover content.

    1:07

  • YouTube Module 3 Lesson 7 - How To Change The Order Of Your Videos

    Learn to reorder homepage sections to prioritize videos, using up and down arrows to move recent uploads or recent activities so viewers see your key videos first.

    0:59

  • YouTube Module 3 Lesson 8 - How To Edit The Optimization Of Your Videos

    Learn how to optimize YouTube videos by editing titles, descriptions, and privacy directly from the video page, saving time without opening the video manager, and adding annotations and captions.

    2:28

  • YouTube Module 3 Lesson 9 - How To Manage Your Add-On Settings

    Add videos to playlists from the video manager or directly on each video; create new playlists and set visibility (public, unlisted, private) to auto-add videos.

    1:21

  • YouTube Module 3 Lesson 10 - How To Leverage Your Statistics

    Open the video statistics to see views, minutes watched, subscribers gained, and shares; track performance over time and choose public or private analytics.

    1:30

  • YouTube Module 3 Lesson 11 - The Transcript Function

    Discover how keywords, tags, and descriptions influence video ranking, and understand YouTube transcripts' accuracy limits and how clear sound improves transcription quality.

    2:08

  • YouTube Module 3 Lesson 12 - How To Back-Up Your Videos

    Learn practical methods to back up your YouTube videos using cloud storage like Dropbox and Amazon S3, plus external hard drives and Carbonite, to protect your channel.

    3:46
06

YouTube Module 4 | Marketing Your YouTube Videos

11 lectures • 16min

  • YouTube Module 4 - Introduction

    Learn to market your YouTube videos by sharing them on social media from your channel, including Facebook, Pinterest, Google Plus, Twitter, LinkedIn, email, and WordPress embeds.

    0:44

  • YouTube Module 4 Lesson 1 - How To Share Your URL

    Learn to share your YouTube video using the top link or the share button, which highlights a ready-to-copy URL to prevent broken links.

    1:34

  • YouTube Module 4 Lesson 2 - How To Share Your Videos On Social Media Via Your Yo

    Explore how YouTube's updated share options simplify posting to social media with a click. Log in and use icons such as Facebook, Twitter, Reddit, Blogger, Tumblr, and Pinterest for sharing.

    1:12

  • YouTube Module 4 Lesson 3 - How To Embed Your Videos

    Embed YouTube videos and playlists into your real estate blog using an I-frame code, adjust the size, and use WordPress plugins to boost views and viewer engagement.

    2:24

  • YouTube Module 4 Lesson 4 - How To Share Your Videos On Facebook

    Share your videos on Facebook by copying the YouTube link and posting it with an inviting message; Facebook will pull the video title and description into the post.

    0:45

  • YouTube Module 4 Lesson 5 - How To Share Your Videos On Pinterest

    Create a dedicated video board on Pinterest, upload and pin your YouTube videos, and craft descriptions that include your YouTube channel to attract followers.

    1:49

  • YouTube Module 4 Lesson 6 - How To Share Your Videos Via Email On Pinterest

    Learn how to share your YouTube videos on Pinterest by email using the send button to share with specific contacts from Facebook or Twitter, a practical new Pinterest feature.

    1:03

  • YouTube Module 4 Lesson 7 - How To Share Your Videos On Google+

    Share YouTube videos on Google Plus by pasting share link into a discussion to auto display video; or use the video icon search, where pasting the URL is faster.

    2:21

  • YouTube Module 4 Lesson 8 - How To Share Your Videos On Linked In

    Share your real estate videos on LinkedIn to reach business executives, paste the link, and show the video image with concise context for LinkedIn and Twitter cross-posting within 140 characters.

    1:47

  • YouTube Module 4 Lesson 9 - How To Share Your Videos On Twitter

    Share your videos on Twitter by clicking the share button, posting a tweet with a brief introduction and hashtags, and linking directly to the video.

    0:57

  • YouTube Module 4 Lesson 10 - How To Add Your Videos To Your Email Signature

    Add your YouTube channel URL to your email signature to drive clicks and views, with video thumbnails appearing in replies on Yahoo mail and rocket mail.

    1:36
07

[MIND MAP] YouTube Strategy

1 lecture • 9min

  • [MIND MAP] YouTube Strategy

    [MIND MAP] MindMap of complete YouTube m=Marketing Strategy

    9:25
08

Core Video Marketing Training

8 lectures • 2hr 14min

  • Core Video Marketing Training - Introduction

    Learn the cost of video marketing and how to outsource up to 90 percent. Identify hot topics, find qualified outsourcers, record videos, and brand for real estate.

    2:14

  • Insider’s Secrets to Outsourcing Your Video Work (part 1)

    Learn how to outsource your real estate video work to hire editors and grow your YouTube marketing. Compare North America vs overseas editors, and vet candidates via portfolios and Skype.

    10:31

  • Insider’s Secrets to Outsourcing Your Video Work (part 2)

    Learn advanced strategies to outsource video work, hire affordable editors, vet portfolios, test skills via Skype, and manage timelines, feedback, and international bids from oDesk.

    35:03

  • How to Find Hot Topics For Your YouTube Videos

    Leverage your expertise to repurpose older content into short videos and tap hot topics—from reality TV to the Oprah effect—by turning articles into videos and posting regularly.

    29:35

  • Selecting The Right Location To Shoot

    Select the best location for your YouTube videos—from indoors to outdoors, car, beach, or conference—aligned with your brand and audience, balancing weather, noise, glare, and lighting.

    9:41

  • Things To Take Into Consideration About Your Background

    Explore how background choices affect viewer focus and message clarity, from green screens to plain white walls, and learn practical tips for avoiding busy, distracting scenes.

    20:46

  • How To Properly Brand Your Video

    Brand your videos with a logo, royalty-free music, and intros and outros. Learn when to do it yourself or outsource, and craft calls to action for real estate content.

    24:37

  • Course Conclusion

    Discover insider secrets to outsourcing your video work with confidence by building a virtual video dream team, maintaining a consistent presence on YouTube, and branding to attract loyal viewers.

    1:33
09

Cheat Sheets

4 lectures • 27min

  • 2014 Video Production Calendar & Video Training

    0:12

  • Video Disclaimer For Your Interviews With Guests

    4:00

  • YouTube Overview Cheat Sheet

    12:00

  • YouTube Channel Template Check List

    11:00
10

Video Authority Bonuses

6 lectures • 49min

  • 2014 Video Production Calendar & Video Training

    Use a yearly video production calendar to plan a consistent YouTube workflow for real estate marketing. Leverage holidays, optimize titles and tags, and schedule shoots 30–60 days in advance.

    3:41

  • Equipment You Really Need To Get Started

    Identify the essential equipment you really need to start YouTube real estate videos, from smartphones and lavalier mics to tripods and lighting. Inventory what you have; test audio first.

    33:23

  • Video Disclaimer For Your Interviews With Guests

    Learn to customize and brand your interview waiver for Google Hangouts, share ahead with guests, and gather bio, contact details, and signature for professional, reusable video libraries.

    5:50

  • Two Subscription Animated Clip - Black Clip

    Create engaging real estate YouTube content by producing two subscription animated clips in a black visual style. Learn how these clips support your channel's growth and audience engagement.

    0:05

  • Two Subscription Animated Clip - White Clip

    Explore two subscription animated clips in white style for real estate YouTube marketing, as presented in this lecture.

    0:05

  • Difference Between Vimeo & YouTube

    Compare YouTube and Vimeo accounts, highlighting differences in accessibility, video quality, and promotional use. Explain free vs paid plans, storage limits, and how creators choose between reach and professional image.

    6:03