Course Curriculum

Super Structured, Easy-to-Follow, Meta Marketing Course

4sections
16lectures
2h 51mtotal

What you’ll learn

  • Construct High-Converting Campaigns: Design and implement a profitable Meta advertising campaign structure from start to finish.

  • Master Essential Tracking Configuration: Configure and verify standard events and custom conversions within Meta Events.

  • Custom Meta Targeting: Build and implement strategic audiences (interests, behaviors) to lower ad costs and boost results.

  • Master Effective Copy & Creatives: Write copy that targets your audience's core pain points and design visuals with the exact right technical specifications.

  • Master Precise UTM Tracking Implementation: Create UTMs for clear sales and traffic attribution across your campaigns.

  • Templates: Apply the 7 strategy and setup templates directly as you progress through the course, immediately translating lessons into agency-level execution.

01

Introduction

1 lecture • 10min

  • Introduction

    9:32
02

Getting Started with Facebook Business

3 lectures • 29min

  • Facebook Page Creation

    7 Marketing Templates: Your Course Toolkit for Execution (Download Below). This course provides you with seven essential Excel templates , consolidated into a single master file, that form your professional toolkit for constructing and executing comprehensive marketing campaigns. These resources are designed to help you generate the actual deliverables used by marketing professionals, covering the entire campaign lifecycle from initial planning to final data analysis. The templates—including Campaign Structure, Audience Segments, Meta Copy Specs, Meta Creative Specs, Budget Allocation, Tracking Sheet, and UTMs —follow a logical, step-by-step marketing workflow. You will see these tools brought to life as I guide you through a case study example of creating a complete marketing campaign for a simulated "client." You are then encouraged to use these same templates independently for your own projects, applying the models and logic demonstrated in the course. Each sheet is a highly valuable asset for formalizing your strategy, defining creative and financial requirements, and ensuring your campaign data is accurately tracked and measured. Crucial First Step: Please download the master template file (.xltx). When it opens, Excel creates a new, unsaved file. Immediately go to File → Save As and rename it to [Your Name]-Marketing-Plan.xlsx to safeguard your work before you begin using your toolkit. If you prefer a Google Sheets link to the templates, download the second file to access the link!

    9:19

  • Ads Manager & Business Tools Part 1

    10:13

  • Ads Manager & Business Tools Part 2

    9:40
03

Campaign Structure, Targeting, and Creatives

7 lectures • 1hr 13min

  • Campaign Structure Part 1

    10:16

  • Campaign Structure Part 2

    10:31

  • Audience Segments Part 1

    14:55

  • Audience Segments Part 2

    7:22

  • Copy & Copy Writing

    10:21

  • Creative Specs

    4:12

  • Budget Allocation

    15:48
04

Tracking, Attribution, and Setup

5 lectures • 59min

  • Simplified Tracking Part 1

    10:09

  • Simplified Tracking Part 2

    10:50

  • UTM Creation

    6:59

  • Campaign Setup Part 1

    15:28

  • Campaign Setup Part 2

    15:04