Course Curriculum

Yoga Studio Social Media Marketing

10sections
10lectures
1h 41mtotal

What you’ll learn

  • How to make your social media profiles professional, cohesive, and beautiful

  • Attract more students by mastering Instagram Reels

  • Understand what tools to use to create attention grabbing promotions

  • Access never ending creativity and up your story content

  • Start posting feed content that your followers want to see

  • Craft effective captions that engage your audience

  • Get fresh ideas and start utilizing cross-promotion

  • Simplify your life by using a content calendar

  • Think like a marketing professional and start using next-level strategies

  • Fine tune your social media marketing strategy and move forward confidently!

01

Introduction

1 lecture • 1min

  • Introduction

    Welcome to the course! Please feel free to jump around and learn more about what interests you. As questions arise don't hesitate to reach out.

    1:12
02

Optimize Your Profile

1 lecture • 13min

  • Optimize Your Profile

    Optimize your yoga studio profile on Instagram and Facebook by creating a creator profile, using insights, crafting a strong bio, and applying consistent branding with cohesive highlight covers for growth.

    13:15
03

A Guide to Instagram Reels

1 lecture • 21min

  • A Guide to Instagram Reels

    Learn to grow yoga studio reach with Instagram reels by using trending audio, smart editing, captions, and engaging content ideas, including challenges, tutorials, and cross-platform promotion.

    20:54
04

Creating Beautiful Promotions

1 lecture • 9min

  • Creating Beautiful Promotions

    Create eye-catching yoga studio promotions by aligning with brand colors in posts, using graphics or photos, and leveraging Canva templates and strong captions to boost visibility on feed and stories.

    8:44
05

Story Ideas

1 lecture • 11min

  • Story Ideas

    Use instagram and facebook stories to highlight schedules, studio tours, events, and class descriptions, with highlight covers, polls, and reposts to boost visibility and drive bookings via the bio link.

    10:47
06

Feed Posts Workshop

1 lecture • 13min

  • Feed Posts Workshop

    Attend a feed posts workshop to blend photos and graphics for a cohesive yoga studio feed using brand colors and Canva. Learn quick filming tips.

    13:11
07

Caption Creation

1 lecture • 6min

  • Caption Creation

    Craft concise captions that lead with key info, grab attention with relatable questions or openers, and include yoga philosophy or teacher-training insights to boost engagement and offer next steps.

    6:07
08

Fresh Ideas Across Platforms

1 lecture • 9min

  • Fresh Ideas Across Platforms

    Discover fresh content ideas across platforms by listening to followers, solving pain points, and using analytics to double down on what works, with cross-promotion on Instagram and Facebook.

    8:42
09

Content Planning

1 lecture • 11min

  • Content Planning

    Plan content with a calendar to boost consistency and quality on your yoga studio’s social media. Use later or sprout social to schedule, collaborate, and maintain a cohesive brand voice.

    11:15
10

Identifying Your Target Audience

1 lecture • 7min

  • Identifying Your Target Audience

    Identify your ideal audience for your yoga studio by mapping geographic location, demographics, psychographics, and pain points, then build personas and a journey map to tailor your marketing strategy.

    7:07