Course Curriculum

Instagram Marketing Course to Promote Your Business

7sections
43lectures
1h 38mtotal

What you’ll learn

  • Have a powerful Instagram account setup for your Business or personal that you can build your brand and convert your followers into paying customers.

  • Attract 10,000 real targeted followers to your Instagram account!

  • Convert your new Instagram followers to long-term loyal paying customers who love your business!

01

Instagram Marketing

5 lectures • 14min

  • What is Instagram

    Discover Instagram as a mobile-first social network for sharing photos and videos, where influencers promote products and brands reach millions of active users for brand awareness.

    2:21

  • Instagram Web App vs Mobile App

    Explore the differences between the Instagram web app and mobile app, from browsing feeds and profiles to in-app messaging and the shop with product tags and prices.

    2:31

  • Benefits of Using Instagram for your Business

    Discover how Instagram boosts business growth through a free, visual platform that reaches 500 million active users, connects with target audiences, and drives traffic and sales.

    2:11

  • Instagram Profile for your Business

    Choose a memorable, brand-aligned Instagram handle and name, then edit your profile to keep the handle searchable and consistent across platforms with short, easy-to-remember wording.

    3:29

  • Instagram Demographics

    Explore Instagram demographics and target markets, including young, predominantly female audiences drawn to beauty, fashion, and accessories, plus travel, food, fitness, and photography communities.

    3:43
02

Instagram Account

11 lectures • 27min

  • Creating Instagram Account

    Create an Instagram account using the mobile app or web, sign up with email, phone, or Facebook, choose to sync contacts or skip, and start exploring with a generated username.

    1:46

  • Optimising Your Profile Picture

    Choose a high-quality Instagram profile photo that reflects your brand, aim for about 180 by 180 pixels or larger, and keep the same image across all social accounts.

    2:47

  • Crafting your Instagram Bio

    Craft a concise Instagram bio describing your brand and services in 150 characters, using keywords and emojis to attract the right audience. Include hashtags, tagline, and a link to profile.

    3:40

  • Multiple Instagram Accounts

    Learn how to manage multiple Instagram accounts for different audiences, enable Instagram ads with business accounts, and switch between up to five accounts on a single device.

    2:35

  • Getting inspiration from other marketers

    Gain inspiration from successful marketers to craft compelling Instagram bios, with emojis as bullets for services, readable descriptions, hashtags, high-quality profile photo, and clear calls to action.

    3:08

  • Switching from personal to professional accounts

    Switch from a personal to a professional Instagram account to access business tools, insights, promotions, and a contact option while selecting a category and linking Facebook to grow your business.

    2:12

  • Adding your business information

    Add your business information to your Instagram bio, including email, phone number, and address, to enable easy follower contact on mobile. Use the contact button for calls or emails.

    2:25

  • Adding Call to action button to your Instagram Business profile

    Learn how to add a call to action button to your Instagram business profile and connect it with booking or reservation services to drive bookings.

    2:29

  • Connecting Instagram Profile to Facebook Page

    Learn how to connect your Instagram profile to a Facebook page to enable crossposting and save time by posting to multiple pages at once, while noting audience differences.

    1:23

  • Tips to grow your Instagram Followers

    Post content consistently, prioritizing videos and stories with attention-grabbing first five seconds. Use hashtags and branded hashtags, like others' posts, and run contests to turn followers into customers.

    1:49

  • Turn Instagram Followers into Customers

    Turn Instagram followers into customers by engaging them with discounts, influencer partnerships, and giveaways, then direct them to your bio link and mailing list to buy and stay engaged.

    3:02
03

Instagram Content

5 lectures • 10min

  • Content Plan Ideas

    Set clear Instagram goals and schedule posts using a planning tool. Explore ideas like inspirational quotes, product promotions, contests, and behind-the-scenes content to stay consistent.

    2:51

  • Best time to post in Instagram by Using Instagram Analytics in your page

    Use Instagram insights to identify followers online by location and demographics, then post at peak times like lunch, 6 pm, and 9 pm.

    4:26

  • Tips in using Instagram Stories

    Master tips for using Instagram stories to attract followers and grow your brand by adding polls, pictures, and strategic hashtags, and by evaluating hashtag popularity to boost engagement.

    0:57

  • Create continuous Instagram stories

    Split longer videos into multiple clips and upload them as consecutive Instagram stories to keep viewers watching longer, using apps like Story for Us and Story Carto on Android.

    0:40

  • Link viewers to your post

    Learn to link viewers to your post using photos or videos and engaging questions, and use Instagram story swipe up with a business account and 10k followers to drive traffic.

    0:49
04

Instagram IGTV

5 lectures • 5min

  • Introduction to IGTV

    Discover IGTV basics, including uploading 1–10 minute portrait videos via the Instagram app, and engaging viewers with likes, comments, shares, stories with stickers and hashtags, plus calls to action.

    2:38

  • How can IGTV benefit your brand ?

    IGTV lets you post longer videos from accounts you follow and content aligned with viewers’ interests. Keep videos on your channel longer, so plan your uploads to maximize brand reach.

    0:22

  • Increase brand awareness using IGTV

    Link IGTV content to your stories to boost brand awareness and drive traffic to your TV channel, attracting followers interested in your country.

    0:19

  • How to keep your followers interested through IGTV?

    Create a series of IGTV videos to keep followers engaged, balancing short attention spans with videos under 10 minutes and up to 20 hours to entice viewers to crave more.

    0:39

  • How to increase engagement with IGTV videos ?

    Increase engagement on IGTV by encouraging comments and replying to them, building trust with your audience; use the search bar to find topics viewers want to watch.

    0:48
05

Selling on Instagram

12 lectures • 26min

  • Introduction to sell on Instagram

    Learn how to sell on Instagram using the mobile app, reach billions of users, engage your target audience, and direct buyers to your website with product pages and prices.

    1:37

  • Uploading Photos and Videos in Instagram

    Upload photos and videos to Instagram from the mobile app, using Boomerang and multi-image posts, then add captions, hashtags, and location.

    3:49

  • Using Hashtags

    Explore how to use hashtags on Instagram, leveraging up to 30 hashtags per post to grow followers and boost brand awareness for your target audience.

    0:39

  • Different Methods to use Hashtags

    Research niche terms to build a hashtag list with six high-traffic hashtags. Add six mid-traffic hashtags (50k–100k) and three target-market hashtags (10k–30k), plus branded tags in posts or comments.

    3:01

  • Mistakes to avoid while posting content on Instagram

    Identify common Instagram posting mistakes, avoid hashtag spam by using relevant hashtags, plan content to fit your niche, and stay consistent with your branding to connect with your audience.

    3:28

  • Introduction to Instagram Stories

    Learn how Instagram stories work: post photos or videos for 24 hours and customize with effects, stickers, hashtags, locations, and mentions; view and navigate stories from people you follow.

    2:09

  • Instagram Highlights

    Learn how to use Instagram highlights to curate stories into a permanent on-profile collection, making your best content viewable anytime to promote your business.

    0:26

  • How can Instagram stories benefit your brand ?

    Raise brand awareness and engagement by using Instagram stories with hashtags to boost discoverability, gain followers, and share behind-the-scenes content.

    1:43

  • Identifying Niche and Target Audience

    Identify your niche and target audience before selling on Instagram to focus promotion and deliver value. Research market demand, study competitors, and identify customer problems to tailor content and solutions.

    2:32

  • Requirements for Selling on Instagram

    Learn the requirements for selling on Instagram, including using a business account linked to a Facebook page, adding a catalog for physical goods, and compliance with policies.

    2:12

  • Catalog Setup

    Link your Facebook business manager to your Instagram shopping catalog, create a catalog in the catalog manager, then add products manually or via data feeds for ecommerce.

    2:30

  • Product Tags

    Learn how to connect manually added Facebook catalog products to your Instagram business account, enable product tags and the shop feature, and use tutorials and behind-the-scenes content to drive purchases.

    2:18
06

Instagram Tools

4 lectures • 10min

  • How to add multiple links on Instagram

    Learn to add multiple links to your Instagram bio by creating a linked account, copying its link, and adding three links on your profile to direct followers to your websites.

    2:06

  • Using Pixabay, Pixels, Unsplash to create high quality images for instagram

    Discover free stock images and videos from Pixabay, Pexels, and Unsplash for Instagram posts. Download vector images or videos in multiple dimensions without signing up.

    2:50

  • Create customised images for Instagram

    Create customized Instagram images with templates and uploaded photos to produce high quality visuals that grab attention. Sign up for Kenber, customize templates, adjust text, and download ready to post.

    2:55

  • How to schedule content posts on Instagram?

    Schedule Instagram posts using Sprout Social by connecting accounts, setting your organization details, selecting times, and duplicating to other platforms with calendar previews.

    2:25
07

Instagram Advertisements

1 lecture • 5min

  • Introduction to Instagram Ads and different types of Instagram Ads

    Explore how Instagram ads, via Facebook business manager, boost brand awareness and sales with promoted posts, collection ads, carousel ads, and story ads. Learn calls to action and lead paths.

    5:17