Course Curriculum

9 Social Media Ads Platforms in 1 Course: Learn Paid Ads!

10sections
40lectures
3h 55mtotal

What you’ll learn

  • Mastering Platform Features: Understand unique ad formats and targeting tools on Meta Ads, LinkedIn Ads, TikTok Ads, and X Ads, such as carousel ads on Meta Ads

  • Targeting Audiences: Learn precise audience segmentation on LinkedIn Ads, Snapchat Ads, and Reddit Ads using demographics, interests, and behaviors.

  • Budget and Bidding Strategies: Allocate budgets and select bidding models (e.g., CPC, CPM) for Meta Ads, Quora Ads, and ShareChat Ads to maximize ROI.

  • Tracking Performance Metrics: Identify KPIs like click-through rates for Meta Ads, video views for TikTok Ads, and impressions for Pinterest Ads.

  • Optimizing Creatives: Test and refine ad creatives on TikTok Ads, Quora Ads, and ShareChat Ads based on engagement data.

  • Analyzing Data: Evaluate campaign performance on Meta Ads, X Ads, and Snapchat Ads to make data-driven optimization decisions.

  • Ensuring Ad Compliance: Adhere to advertising policies on Reddit Ads, Quora Ads, and ShareChat Ads to ensure ad approvals.

  • Showcasing Skills: Build portfolio pieces with campaign plans and ad mock-ups for LinkedIn Ads, Snapchat Ads, and Pinterest Ads to impress employers.

  • Setting Campaign Goals: Define SMART objectives for Meta Ads, TikTok Ads, and Pinterest Ads, focusing on brand awareness, traffic, or conversions.

  • Creating Ad Content: Design engaging ads for TikTok Ads, Pinterest Ads, and Snapchat Ads, including videos for TikTok Ads and pins for Pinterest Ads.

  • Building Campaign Structures: Create optimized campaign hierarchies for LinkedIn Ads, X Ads, and Reddit Ads with tailored ad sets and ads.

  • Navigating Ad Managers: Use Meta Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads Manager to set up and monitor campaigns.

  • Applying Best Practices: Implement strategies for LinkedIn Ads’ professional tone, Pinterest Ads’ visual focus, and Reddit Ads’ community-driven approach.

  • Integrating Platforms: Develop cohesive strategies combining TikTok Ads, Pinterest Ads, and LinkedIn Ads for multi-platform campaigns.

  • Evaluating Campaign Results: Analyze hypothetical performance for Meta Ads, TikTok Ads, and X Ads to propose optimization strategies.

01

Facebook Marketing

9 lectures • 45min

  • Facebook Marketing - What we will cover

    Discover why Facebook marketing drives growth. Build a Facebook page with a profile image and cover, post for engagement, and use insights to understand your audience and likes and followers.

    1:13

  • Why to Use Facebook To Market Your Business

    discover why Facebook is a powerful marketing platform for your business, with 2.95 billion active users and ads that drive traffic, brand awareness, online sales, and lead generation.

    6:45

  • How to Create A Facebook Page

    Learn to create a Facebook business page from your account, add name, categories, bio, profile photo, cover photo, and complete the about section.

    2:58

  • How to Create A Facebook Profile Image

    Create a strong Facebook profile image for your brand using Canva, with a 540 by 540 design, a background, initials, and color to showcase your logo on your page.

    3:56

  • How to Design A Facebook Cover Image

    Design a branded Facebook cover image using Canva with the correct 820 by 312 pixel dimensions, add text, upload, and save to drive awareness and traffic.

    3:22

  • How to Update Your Pages Info And Preferences

    Fill in all business information on your Facebook page, linking website and WhatsApp, adding location, service area, price range, and services to help customers learn about your offerings.

    2:24

  • How to Post About On Your Facebook Page

    Post products and services, course pages, and blog links on your Facebook page to drive traffic to your website, while removing low-value posts.

    9:57

  • How to Promote Your Page And Get Likes & Engagement

    Learn proven strategies to promote your Facebook page, boost likes and engagement, and leverage friends, profile links, email signatures, and contact exports for growth.

    12:12

  • What is The Difference Between Likes and Followers

    Learn the difference between likes and followers on a Facebook page, and why brands should grow followers to engage audiences with future content.

    2:10

  • Facebook Marketing Assignment

    Activity
02

Facebook Ads Basics

7 lectures • 55min

  • Facebook Ads Basics - What We will Cover

    Master the basics of Facebook ads, from traffic generation to the ads auction and account setup. Learn policy guidelines, ad structure, and practical steps to build, create, and run campaigns.

    1:29

  • How Powerful Are Facebook Ads?

    Facebook ads drive leads, awareness, and sales across industries, as shown by case studies using catalog, carousel, and reels, plus AB testing to cut costs and boost conversions.

    7:06

  • How Do Facebook Ads Work - The Auction

    Discover how the Facebook ads auction selects ads across Facebook, Instagram, and Messenger by balancing audience relevance, bidding, estimated action rates, and ad quality to maximize clicks and conversions.

    4:47

  • Facebook Ad Structure

    Learn how to build a Facebook ads structure with campaigns, assets, and ads, defining objectives, audiences, interests, behavior, location targeting, placements, budgeting, scheduling, and A/B testing.

    4:10

  • How To Set Up Your Facebook Ads Account

    Set up and activate a Facebook ads account by creating a Facebook page, navigating to ads in the nine dots menu, and configuring payment settings and spending limits.

    2:57

  • Facebook Ads Metrics

    Explore essential Facebook ads metrics like impressions, link clicks, CTR, budget, and amount spent to optimize campaigns, and learn how reach, results, cost per result, CPM, and ROAS reveal performance.

    12:01

  • Facebook Ads - Account Navigation

    Navigate the Facebook ads account from campaigns to ads, learn editing, duplicating, pinning, AB testing, and exporting reports. Create audiences and apply tags to organize campaigns.

    22:15

  • Facebook Ads Assignment

    Activity
03

Facebook Ads Campaign Creation

11 lectures • 51min

  • Ad Creation - What We will Cover

    Learn to create a Facebook ads campaign, from objectives and budgeting to audience targeting, ad placements, creatives, and A/B testing, then analyze reports to optimize for sales and leads.

    1:20

  • Create Your First Ad - Campaign Objectives

    Explore Facebook ads campaign objectives—from awareness and traffic to engagement, leads, and sales—while learning campaign budget optimization, AB testing, and the campaign, ad set, and ad level structure.

    10:24

  • Budget & Schedule

    Create a traffic campaign by naming the ad set, choosing a conversion location like website, setting a goal such as link clicks, and configuring budget and schedule.

    5:34

  • Advantage Campaign Budget

    Switch on advantage campaign budget to let Facebook optimize spend at the campaign level, allocating more to high-performing assets based on clicks, impressions, and conversions.

    4:29

  • Audience Targeting - Location, Age & Gender

    Discover how to target viewers using location, age, and gender settings, including country, cities, languages, and advantage plus audiences, while excluding custom audiences at the asset level.

    3:03

  • Detailed Targeting - Demographics

    Master demographics targeting in Facebook ads using detailed targeting to reach audiences by education, fields of study, income, life events, work, and job titles.

    5:02

  • Detailed Targeting - Interest

    Learn detailed interest targeting in Facebook ads by selecting categories like higher education, fitness, and shopping, then refine with demographics to reach a precise audience and boost leads and sales.

    3:02

  • Detailed Targeting - Behaviors and Connections

    Use Facebook detailed targeting by behaviors to reach users based on purchase intent and device usage, refining audiences to boost clicks and sales.

    2:48

  • Placements + Optimization and Delivery

    Learn to use Facebook placements, including advantage placements and audience network, with brand safety inventory filters—expanded, moderate, and limited—to optimize delivery, control costs, and drive traffic for sales and leads.

    5:15

  • Creating Your Facebook Ad Creative

    Learn how to create a Facebook ad creative within a campaign, including media upload, primary text, descriptions, call-to-action, destination URL, pixel tracking, translations, and publishing.

    5:27

  • How To Set Up A Simple A/B Split Test

    Set up a Facebook ads a/b split test to compare ad images, copy, headlines, and descriptions, duplicate ads to run versions in parallel, measure cost per conversion, and optimize performance.

    4:47

  • Facebook Ads Campaign Assignment

    Activity
04

Facebook Pixel Setup

3 lectures • 17min

  • Facebook Pixel

    Install and use the Facebook Pixel to track sales and leads from ads, optimize campaigns, and retarget visitors across platforms by connecting via data sources, tests, and helper tools.

    7:19

  • Conversions API in Meta

    Learn how the Facebook ads conversion API provides a direct data bridge from your website to Meta, improving ad targeting and ROI by syncing advertiser data despite iOS 14 changes.

    6:35

  • Meta Pixel + Shopify

    Set up the meta pixel on your Shopify store by installing the meta app, connecting your account, configuring data sharing, and running catalog campaigns with advantage plus.

    3:26

  • Facebook Pixel Assignment

    Activity
05

Facebook Ads Bidding

1 lecture • 5min

  • Facebook Ads Bidding Strategy

    Master Facebook ads bidding strategies, from highest volume and highest value spend-based bidding to goal-based, cost per result, and ROAS targets, plus manual bidding to control spend and auctions.

    4:42
06

Custom Audiences

4 lectures • 23min

  • Custom Audiences - Website Visitors

    Create custom audiences from website visitors using the Facebook pixel and events to retarget with Facebook ads, including page-specific rules, retention up to 180 days, and exclude options.

    8:03

  • Custom Audiences - Customer/Email List

    Build custom audiences from your customer or email list in Facebook ads. Upload a CSV using Facebook's template and link the audience to campaigns at the ad set level.

    5:03

  • Custom Audiences - Facebook Page

    Create a Facebook page custom audience from users who engage with your page, then link it to campaigns, set retention days, and combine conditions to optimize ad performance.

    4:11

  • Custom Audiences - Lookalike Audiences

    Create lookalike audiences from your custom audiences in Facebook Ads, setting the source, location, and size, then apply them to ad sets for expanded reach.

    5:14

  • Facebook Ads Custom Audience Assignment

    Activity
07

Facebook Ads Video Campaign

2 lectures • 13min

  • Why to Use Video In Facebook Ads

    Highlight video ads in Facebook campaigns as video content drives consumption and engagement, while most viewers watch without sound—add captions to convey messaging and drive action.

    4:03

  • Create Facebook Video Ad Campaign

    Create a Facebook video ad campaign with engagement as the objective to drive video views; configure ad sets, budget, and pixel, and customize media, captions, and a call to action.

    8:52
08

Facebook Ads Lead Gen Campaign

1 lecture • 11min

  • How To Create Lead Gen Campaign

    Create a lead gen campaign in Facebook ads to generate leads via an instant form, including objective, ad set, audience targeting, form creation, tracking, and publishing.

    10:34
09

Facebook Ads App Campaign

1 lecture • 7min

  • App Promotion Campaign

    Discover how to build a Facebook app promotion campaign to drive app installs by linking your app to Ads Manager, selecting Advantage Plus or manual campaigns, and targeting audiences.

    7:26
10

Facebook Ads Brand Campaign

1 lecture • 9min

  • Brand Awareness Campaign

    Create and optimize a Facebook brand awareness campaign, choosing awareness objective, reach or video views, with campaign and ad set budgeting, audience targeting, placements, and ad creative for broad exposure.

    8:32