Course Curriculum

TikTok Ads for Entrepreneurs: Grow your business with ads

3sections
39lectures
2h 19mtotal

What you’ll learn

  • How to use TikTok & TikTok Ads to grow your business

  • Learn what ads work best on TikTok

  • See how I get a 3.5x return on my ads and how I analyze ad performance

  • Learn about all the technical terms like CPA, CBO, LTV in plain English

01

Introduction

12 lectures • 44min

  • Here’s why you should care about TikTok

    Discover why TikTok's rapid growth makes it a powerful alternative to Facebook ads for entrepreneurs, delivering massive organic reach from zero followers.

    4:35

  • Download the workbook for section 1

    0:03

  • TikTok Ads versus Facebook Ads

    Compare TikTok ads to Facebook ads, note iOS 14.5 IDFA impacts, and show how diversification stabilizes results with Facebook around 3.5x and TikTok around 1.5x, plus email and SEO.

    6:40

  • Don’t advertise until you do this

    Learn to optimize your website before running ads, prioritizing mobile experiences, clear headlines, strong add-to-cart actions, and compelling product pages to maximize TikTok ad results.

    7:04

  • I won’t cover these parts – please watch!

    Learn what this course won’t cover, like setting up your TikTok ads account, and that pixel installation requires a developer for purchase tracking.

    2:21

  • Exercise: Your first TikTok

    Design a concise TikTok ad by either video with a link or a text post, under 60 seconds, promoting your business and showcasing your story.

    1:09

  • Here’s how TikTok is different

    TikTok differs with addictive content and hooks that grab attention in the first two seconds; craft hooks and test them via Q&A or Discord, then use your posts as ads.

    4:01

  • 3 things that I learned the hard way

    Go local by creating content in your local language, as international ads underperform; don't reuse ads from other platforms on TikTok; convert your top organic posts into ads.

    3:37

  • Performance marketing agencies – do you need them?

    Discover why you don’t need performance marketing agencies for TikTok ads. Learn to set up campaigns, analyze results, and optimize independently, while noting agency fee structures and their limitations.

    3:01

  • Here’s one way to blow up on TikTok

    learn to grow on TikTok by posting content, selecting posts as ads, and avoiding drama; treat the platform as a journal sharing your process, team, and challenges.

    4:34

  • How to deal with official TikTok specialists

    Navigate experiences with official TikTok specialists and why calls can feel unhelpful. Learn to resolve ad issues by submitting clear, ticket-based requests with precise language and red circles on screenshots.

    2:11

  • Sometimes it rains

    Understand how cost per action (CPA) fluctuates in TikTok ads, why rising CPA isn’t a failure, and learn to let campaigns run and adapt when rain hits.

    5:01
02

The technical side - plainly explained

11 lectures • 47min

  • Download the workbook for section 2

    0:03

  • Let’s create our first campaign

    Launch your TikTok ads campaign with conversions, using budget optimization and a custom interface, then create ad groups, select posts, link a website, and submit for approval using the cheatsheet.

    3:58

  • CPA – explained for regular people

    Understand CPA, the cost per action to acquire a paying customer, with concrete examples. Track CPA daily against average order value and use bundles to boost profitability.

    4:43

  • LTV – the thing that really makes your business grow

    Learn how lifetime value (LTV) drives profit beyond upfront CPA, using real-world examples to show why long-term loyalty and recurring sales beat single transactions.

    3:55

  • CBO explained for regular people

    Learn how campaign budget optimization (CBO) on TikTok ads lets the platform allocate funds to the best-performing ad. Optimize your campaigns with CPA-based budgeting to scale profits and maximize results.

    4:31

  • Here’s how I analyze my ads

    Analyze ads by selecting campaigns, viewing active ads, and sorting by conversions and CPA; monitor total cost and let 5–10× CPA run before pausing, noting fatigue and CBO effects.

    5:10

  • Your horoscope and why ads stop working

    Explore why ads stop working, including ad fatigue and the push for fresh content from platforms. Prepare for it, since it happens and a definitive cause remains unknown.

    3:18

  • How do you target people?

    Go broad on TikTok ads and start local to learn quickly what resonates. Analytics reveal 25–34 men as the best converters, guiding targeting and creatives.

    5:40

  • Create a custom audience

    Develop a custom audience on TikTok using engagement data and retargeting with the pixel. Build lookalike audiences from those who interacted, supported by posting 2–3 times weekly for organic engagement.

    4:56

  • This is the impossible task in running ads

    Explore why scaling ads is elusive and how to manage budgets and cost per conversion without sacrificing sales, using cautious 20–30% increases, ad duplication, and ongoing replacement across platforms.

    4:39

  • Quick answers to popular questions

    Focus on engaging videos that maximize watch time and engagement, with subtitles. Avoid heavy reliance on hashtags or sounds; prioritize basics and optimize ads for CPA and conversions.

    5:37
03

Here are my best ads (and my worst ones)

16 lectures • 48min

  • Download the workbook for section 3

    0:03

  • Discover the best performing ads in your field

    Study real, low-budget TikTok clips filtered by country and industry to identify best performing ads, and assess authenticity as a user via audience comments.

    2:13

  • Here are ads that don’t work

    Analyze why some TikTok ads fail and others work by contrasting cold pitches with authentic, behind-the-scenes content that shows real processes and a relatable voice.

    4:35

  • This is my best ad

    Learn how authentic in-kitchen product demos on TikTok ads drive sales with real footage and feedback in the comments, as shown by 111 sales and a CPA of 37 LEI.

    1:51

  • My best way to make videos & ads

    Write a tight 30–60 second script, shoot with your phone’s native camera app while moving through setup. Upload to TikTok and add voiceover reading the script with no original sound.

    3:55

  • Should I fire this employee?

    Explore how to craft engaging TikTok ads by framing questions, showing doubt, and presenting both sides, using brand-building and trust as central pillars through topics like refunds and hiring decisions.

    3:51

  • Show the process

    Show the process to captivate audiences by revealing behind-the-scenes steps, from sour cherry topping on oats to lemon juice sourcing, turning doubts into trust in your local business.

    2:42

  • Subtle jokes are in!

    Use subtle inside jokes to spark engagement on TikTok, inviting audience participation through comments and building a sense of exclusive community that algorithms reward.

    2:22

  • Don’t be surprised by this obvious issue!

    Learn to handle comments on TikTok ads with poise: keep links visible, reply politely, pin responses, turn criticism into teaching, and protect your brand while growing views.

    4:51

  • Hiring help – is it a good move?

    Explore the pros and cons of hiring help for TikTok ads, weighing in-house versus freelancer options, cost versus quality, and how testing affects CPA.

    3:46

  • High energy and smiling

    Learn how a simple smile and higher energy in TikTok videos can improve audience reception, based on feedback and personal growth in creating ads for your business.

    1:34

  • Your asignment

    Use a notepad as your best friend to write scripts, read them aloud with eight out of ten energy, then create TikTok videos with hooks and voiceovers.

    1:12

  • Live: Create a new campaign with the best ads

    Launch a new lifetime TikTok ads campaign focused on conversions, with no CBO and automatic placements, selecting the best ads by conversions and CVR to direct add-to-cart.

    5:56

  • These are CRAZY numbers!

    Explore how TikTok ads and meta ads can fluctuate wildly in CAC and CPC, and learn to track metrics, reset campaigns, and focus on content while limiting spend.

    4:34

  • What’s next?

    Embrace timeless TikTok ads by building your brand, telling your story, and sharing your process as the platform evolves. Look for updates and practical strategies that drive conversions.

    1:05

  • Bonus lecture

    Explore how design power boosts trust, conversion, and order value via unlimited fixed-price services. Choose to invest in education or grow your business with design and live chat support today.

    3:49