Course Curriculum

Digital Marketing with ChatGPT. Master ChatGPT. CustomGPTs

10sections
61lectures
3h 58mtotal

What you’ll learn

  • Begin with ChatGPT for audience research, identifying and profiling your target market.

  • Use ChatGPT to craft a detailed content calendar aligned with your marketing objectives.

  • Create optimized social media posts using ChatGPT, tailored to engage and attract your audience.

  • Write engaging, SEO-friendly blog posts quickly and efficiently with the help of ChatGPT.

  • Design an email marketing sequence with ChatGPT, aimed at nurturing leads and converting prospects.

  • Generate compelling sales page and ad copy for platforms like Facebook and Google using ChatGPT

  • Utilize ChatGPT to analyze customer feedback, refining your products and services based on insights.

  • Produce customized content and tap into trending opportunities using ChatGPT's analytical capabilities.

  • Explore Midjourney for unique image generation, adding a visual edge to your marketing materials.

  • Quickly create distinctive marketing visuals with Midjourney AI, tailored to your brand’s identity.

  • Master prompt engineering with Midjourney for breathtaking, AI-driven imagery that captures attention.

  • Optimize AI-generated content for ChatGPT marketing to enhance audience engagement and brand impact.

01

Basics of ChatGPT

6 lectures • 21min

  • SignUp to ChatGPT

    Create a ChatGPT account with email, password, and phone verification, then navigate the chat UI and explore basic prompts and free versus plus access.

    1:21

  • Tour of ChatGpt GUI

    Tour the chatgpt gui and learn plus membership benefits, including reliable server access and gpt-4 with code interpreter and plugins. Discover chat management, theme settings, exports, and sharing links.

    5:01

  • When to get ChatGPT Plus

    Learn when to upgrade to ChatGPT Plus, it's about $20 per month, and how GPT-4 features like code interpreter and Expedia plugin boost data tasks and travel planning.

    2:32

  • ChatGPT Playground

    Explore the ChatGPT playground as an alternative access point to ChatGPT, learn when to use it, and practice with chat, complete, and edit modes using real examples.

    4:44

  • OpenAI Playground Example Uses Cases

    Explore OpenAI Playground examples to boost productivity by applying ChatGPT tasks, summaries for various grade levels, grammar correction, data parsing, keyword extraction, and other outputs, then save and reuse them.

    2:58

  • Bing - ChatGPT with Internet

    Access live internet data with ChatGPT using Bing via the Edge browser and a Microsoft account, then summarize web articles for concise insights.

    4:36
02

Basic Prompting Technique

6 lectures • 16min

  • Insertion

    Master the insertion technique by using fill-in-the-blank prompts to replace placeholders with content, plug in additional information, and synthesize content for a specific text position.

    1:29

  • Q & A

    Learn question and answering with ChatGPT to ask and refine questions, summarize definitions, identify subfields, write brief descriptions, and produce tabular outputs.

    3:00

  • Text Classification

    Explore text classification with ChatGPT by categorizing reviews into predefined labels such as good, bad, or neutral, and learn to apply the technique to export results in tabular formats.

    3:01

  • Information Extraction

    Master information extraction, a prompt engineering technique that identifies relevant information from text, such as names, dates, places, and identities, using context-rich prompts.

    1:52

  • Summarisation

    Learn to summarize large texts and data with chatgpt using concise prompting, including bullet-list outputs and handling external sources with triple commas.

    3:08

  • Critical Reasoning

    Master critical reasoning by inferring data and deriving conclusions from prompts. Explore how ChatGPT-4 demonstrates reasoning with math prompts and interview role-plays for blog writing, following instructions and asking follow-ups.

    3:10
03

Bing Ai

4 lectures • 10min

  • LLM vs Search Engine

    Compare large language models like ChatGPT with Google, highlighting input, purpose, and output differences, and note Bing’s hybrid integration.

    2:46

  • Intro to Bing Ai

    Explore Bing AI within ChatGPT, learn how internet access and knowledge cutoffs affect responses, and set up Bing via Edge browser or a Microsoft account for mobile searches.

    1:38

  • BING Interface Walkthrough

    Navigate the Bing AI interface, choose chat or compose, and switch between more creative, balanced, and more precise modes to summarize live internet content and export results.

    3:11

  • Compose with Bing AI

    Utilize the Bing AI compose function to tailor messages and generate professional emails. Pull latest internet information to summarize Shopify plugins for optimizing e-commerce stores.

    2:26
04

Doing Ai Enabled Product Research

2 lectures • 9min

  • Product / Industry Inquiry from GPT

    Define the product and its appeal with a chatgpt market research prompt to determine industry understanding and what attracts consumers to the standing desk.

    2:30

  • Finding Product Benefits & Features

    Identify benefits and features for a standing desk, mapping how they address customer pain points and differentiate from competitors using ChatGPT‑driven market insights.

    6:51
05

Analyzing Competitor Landscape with ChatGPT

6 lectures • 22min

  • Finding Customer Segments with ChatGPT

    Identify a market niche by analyzing direct and indirect competitors and selecting a consumer segment with ChatGPT as a market analyst, using North America and home office enthusiasts as examples.

    2:13

  • Competitor Landscaping with ChatGPT

    In Chrome incognito, adjust language and region to North America, then search standing desk for home offices and skim organic results, avoiding sponsored ads and giants to analyze brand keywords.

    2:30

  • Choosing Relevant Competitors

    Identify and compare competitors by analyzing their Instagram content to determine if they target consumers with home office setups and standing desks, to refine market segmentation.

    1:32

  • Training ChatGPT on Customer Reviews for Competitors

    Discover how to collect competitor reviews from unbiased sources such as Trustpilot and Amazon, and train ChatGPT to summarize pros and cons with actionable improvement feedback.

    5:04

  • Finding Competitive Advantage & Digital Marketing Strategy

    Discover competitive advantage through chatgpt-led pros and cons analyses and develop a digital marketing strategy with actionable insights on product quality, assembly, and customer feedback.

    9:20

  • Final Thoughts

    Reach out to your client or manager with a curated set of ChatGPT-based digital marketing recommendations after competitor analysis, reserve extra ideas for revision and channel selections to save time.

    1:13
06

Consumer Research

6 lectures • 24min

  • Building the Target Market Persona

    Build a target market persona with a ChatGPT prompt, detailing demographics, psychographics, and pain points to target niches like home office enthusiasts.

    5:15

  • Designing a Survey with ChatGPT

    Design a quantitative consumer survey with ChatGPT to capture demographics, psychographics, and spending patterns, using a professional prompt crafted by a market researcher.

    2:47

  • Adding Descriptive Questions to Surveys

    Add descriptive questions to surveys to dig deeper into categories, using follow-up prompts to explore spending patterns and leisure activities, and incorporate client feedback to advance market research.

    2:51

  • Analyzing Survey Data with ChatGPT

    Paste your survey data as a table and prompt ChatGPT for actionable insights in table form to craft a marketing strategy, noting a 50-respondent sample and bundles with standing desks.

    4:59

  • Designing an Interview with ChatGPT

    Learn how to design qualitative interviews with ChatGPT, creating an organic one-hour interview guide that explores consumer lived realities, beliefs, and spending around ergonomic products like standing desks.

    6:16

  • Analyzing Interview Data with ChatGPT

    Analyze qualitative interviews with ChatGPT by transcribing ten interviews, uploading them to ChatGPT, and extracting findings with emphasis on health and productivity related to standing desks.

    2:21
07

Creating the Consumer Journey with ChatGPT

2 lectures • 5min

  • Intro

    Explore the consumer journey in the sales funnel, learn to craft emails and social media content and scripts for Facebook, Instagram, TikTok, and YouTube, then create a cross-channel content calendar.

    0:53

  • Finding Your Consumer's Journey

    Learn to map a consumer journey from awareness to purchase using ChatGPT prompts. Explore crafting omnichannel steps with emails, social media, blogs, and content calendars.

    3:51
08

Communications

12 lectures • 50min

  • ChatGPT & Email Marketing

    Learn how email marketing maps to the customer journey from sign up to post-purchase, using prompts with ChatGPT to craft targeted emails for awareness, interest, consideration, intent, and re-engagement.

    5:08

  • ChatGPT & Email Marketing - Deep Dive

    Explore how to use ChatGPT for email marketing by incorporating company size and credibility into awareness emails, generating reviews, offers, and tailored customer journeys.

    3:57

  • Make Instagram Posts with ChatGPT

    Learn how to create Instagram posts for a business using the AIDA framework across the nine-step consumer journey, with prompts, visuals, and call-to-action ideas for digital marketing with ChatGPT.

    8:12

  • Make Facebook Posts with Social Media

    Learn to craft engaging Facebook posts with ChatGPT using the Aida framework, including call-to-action, hashtags, an attention-grabbing heading, and structured paragraphs plus visuals ideas.

    2:37

  • Content Ideas for LinkedIn with ChatGPT

    Learn to craft professional LinkedIn copy with ChatGPT by adapting prompts for LinkedIn, keeping a professional tone, addressing companies, and highlighting desks that redefine productivity and well-being.

    3:07

  • Designing LinkedIn Webinars with ChatGPT

    Design effective LinkedIn webinar posts with ChatGPT, crafting topics like ergonomics and productivity, plus strong calls to action and tone mimicry to engage professionals across the consumer journey.

    2:58

  • Training ChatGPT on Other Brands

    Train ChatGPT on rivals' tone and formatting to craft Instagram posts and LinkedIn about sections, using concise, category-based templates and effective calls to action for the intent stage.

    7:17

  • Writing Podcast Scripts with ChatGPT

    Discover how to craft an hour-long podcast script with ChatGPT, using expert prompts to structure a standing desks podcast for remote workers, including sections, benefits, and topic ideas.

    3:15

  • Podcast Scripts (Contd.) & Training ChatGPT on Influential People

    Explore how to train ChatGPT to create podcast scripts for ten ideas with a Jay Shetty inspired tone. Learn effective prompting, adapting transcripts, and training on influential people.

    5:03

  • Creating Content Calendars with ChatGPT

    Create a four-week content calendar across Instagram, Facebook, LinkedIn, YouTube, and TikTok with visuals, captions, and calls to action; expand weeks three and four with varied content types.

    3:14

  • Creating Content Calendars with Multiple Platforms

    Create and optimize content calendars across multiple platforms by mixing and matching weekly schedules, delivering a four-week plan with visuals, captions, and calls to action in a structured table.

    3:45

  • Final Thoughts

    Present a formulated month content calendar to clients and expand details with ChatGPT, demonstrating an efficient, optimized content calendar that drives your social media marketing strategy.

    1:20
09

Copywriting

12 lectures • 58min

  • Intro

    Explore copywriting essentials, from social media posts and landing pages to ad scripts, proposals, and blog posts, then apply proven frameworks and ChatGPT to craft perfect website copy.

    0:51

  • Copy Writing Frameworks

    Explore copywriting frameworks like AIDA, the four P's, and the STAR model; verify them with Google and ChatGPT, then apply by plugging in data and setting tone from your docs.

    2:32

  • Doing Your Homework

    Learn to craft effective copy using ChatGPT by identifying your audience, articulating a clear value proposition, applying the AIDA framework, and distinguishing features from benefits for platform-ready copy.

    1:43

  • What is Copy Writing

    Identify copywriting essentials—heading, body, and subheadings—and learn to tailor copy for Instagram, LinkedIn, and websites using ChatGPT. Apply copywriting to blogs, landing pages, and business proposals.

    2:06

  • Using Frameworks to Write Copy with GPT

    Prompt ChatGPT to act as a copywriter, apply copywriting frameworks, gather standing desk details, and generate persuasive copy; then use client questions to refine brand values, pricing, and shipping.

    6:10

  • Brainstorming Ideas & Giving Feedback to GPT

    Learn how to brainstorm product ideas, gather client feedback, and steer GPT to draft personalized copy and naming options for standing desks, including customization, climate protection initiative details, and branding.

    6:11

  • Copy Writing - Instagram

    Learn to craft Instagram copy using the AIDA framework for remote workers, with iterative prompts and visuals for a standing desk product, guided by chat-based copywriting techniques.

    8:02

  • Writing a Blogpost with GPT (AIDA Framework)

    Learn to write blog posts with ChatGPT using the AIDA framework, leveraging product features, pricing, and audience insights to highlight the benefits of standing desks.

    14:06

  • Writing a BlogPost with GPT (4Ps Framework)

    Learn to write a blog post with GPT by trimming introductions, reducing to 500 words, and applying the four P's framework and AIDA for action.

    6:15

  • Creating a Blogpost Calendar with GPT

    Create a four-week blog post schedule with three posts per week for a standing desk business. Use a ChatGPT prompt to generate topics, bullet points, and a tabular output.

    5:16

  • Writing a Book with GPT

    Learn to turn a blog post schedule into a full book with ChatGPT, creating chapters and a 2000-word academic introduction on standing desks.

    2:45

  • Adapting the Tone of Your Copy

    Adapt your copy’s tone with ChatGPT by prompting for a specific voice, then apply that tone to blogs and website sections to boost engagement and sales.

    2:15
10

Custom GPTs

5 lectures • 22min

  • How To Create a Custom GPT

    Build a custom GPT named grocery bill buddy and tailor budgeting tasks for grocery bills. Train it through conversation and save preferences to organize, calculate, and provide insights.

    10:45

  • How To Create a Custom GPT (Part II)

    Create a grocery bill management GPT that offers data-driven, motivational advice for healthier eating and budgeting. Explore the playground, initial training, and how features are saved and refined.

    0:57

  • Configuring a CustomGPT

    Configure your custom GPT by reviewing saved prompts, knowledge, and conversation starters; enable web browsing, Dall-E, and code interpreter to analyze a grocery bill and support healthier, budget-friendly choices.

    4:32

  • Basic Usage of CustomGPT

    Explore basic usage of CustomGPT to analyze grocery bills, generate a bill summary, and receive optimization tips that help save money and choose healthier options.

    4:40

  • Basic Usage of a CustomGPT (Part II)

    Save and share your custom GPT by choosing private, link, or public access, while learning to manage configurations and exploring case studies of differential usage.

    1:30