Course Curriculum

Starting a Digital Marketing Agency, from Zero to Hero

10sections
65lectures
5h 20mtotal

What you’ll learn

  • Digital Marketing

  • Facebook Marketing

  • Sales Funnels

  • Social Media Marketing

  • Start an online business

  • Starting a Marketing Agency

  • Marketing Automation

  • Sales Automation

01

Introduction

4 lectures • 7min

  • Business Model Explained

    Discover how Facebook and Google paid ads drive targeted, automated campaigns for mobile users. Start and scale your digital marketing agency with a proven blueprint and automated sales funnels.

    3:37

  • Course Outline

    Learn how to build a sales funnel, generate leads, close high paying customers, and onboard clients efficiently, while automating for part-time operation and mastering Facebook and Google ads.

    1:13

  • Introduction

    Set expectations for the course with reviews, refunds, and a free coaching call after completion; invite chapter feedback and join the Facebook community, with playback speed controls.

    1:46

  • Certificates

    Complete all modules and check every checkbox to earn the course certificate at the end, once all modules are finished.

    0:31
02

Getting Started

5 lectures • 12min

  • The Facebook Community + The Course Workbook

    Join the Facebook Community via link: https://www.facebook.com/groups/311929677203562

    1:13

  • Mindset + Goals

    Complete Exercise 2 of the Workbook

    1:17

  • Choosing your niche

    Choose a niche you are passionate about to position yourself as the expert for small local businesses lacking online marketing expertise. Research nearby shops to identify opportunities and needs.

    3:24

  • Company Name + Logo

    Choose a memorable company name and logo using the Name Checker to verify domain and social handles, then build your online presence with a tailored logo and social accounts.

    5:53

  • Feedback

    0:06
03

Theory: Sales Funnels

6 lectures • 38min

  • Introduction to Sales Funnels

    Explore the sales funnel as the customer journey toward purchase. Drive traffic with Facebook advertisements to a landing page for registration with contact details, then convert to appointments.

    2:58

  • The Facebook Ad

    Learn how Facebook ads target demographics, locations, interests, and behaviors; harness retargeting and lookalike audiences, and craft hooks, stories, and irresistible offers for mobile-first campaigns.

    14:24

  • Facebook - Quiz

    Activity

  • Landing Page - Introduction

    Learn how to build a conversion-focused landing page with a single goal, bright call-to-action, mobile-first design, social proof, and urgency to capture leads.

    5:23

  • Landing Page - Creation

    Create a landing page and opt-in funnel using click funnel templates. Customize sections, images, headlines, and a submit action to a thank-you page, with mobile-first design and basic seo settings.

    14:54

  • Landing Page - Quiz

    Activity

  • Landing Page - Unsplash

    Find free, high-quality stock photos on Unsplash to enhance your landing page visuals for your digital marketing agency, using examples like solar panels to illustrate usage.

    0:34

  • Feedback

    0:06
04

Lead Generation

10 lectures • 46min

  • Intro + Facebook Groups

    Explore how to find your first customers for a digital marketing agency using Facebook groups, free 14-day trials, and simple outreach to validate your idea and build a CRM.

    6:51

  • Quiz - Facebook Groups

    Activity

  • MeetAlfred - Introduction

    Learn to automate client acquisition using Meet Alfred's Samid on LinkedIn to connect with your target audience. Craft personalized messages and nurture relationships to grow your digital marketing agency.

    3:19

  • MeetAlfred - Operational

    Configure an OUTFRONT campaign in the Alfred dashboard by selecting LinkedIn only, personalize connect messages with the recipient’s first name, and plan follow-ups to build relationships and future social automation.

    5:11

  • Lemlist - Part I - Introduction

    Explore Lemlist, a tool for automated, personalized cold emails that achieve high reply rates, with personalized images, LinkedIn links, and automated email flows.

    4:08

  • Lemlist - Part II - Setting up E-mail settings

    Connect your Lemlist account by linking Gmail or Office email, then set up a custom tracking domain to monitor opens, link clicks, and actions, helping you optimize your email funnels.

    1:58

  • Lemlist - Part II - API integration with Phantombuster

    Connect lemlist to Phantombuster via API to automate email campaigns and LinkedIn lead generation through a workflow, with integrations and eight daily sends.

    4:48

  • Lemlist - Part III - Campaign creation.

    Set up and optimize a Lemlist campaign by creating email sequences with templates, linking LinkedIn leads, scheduling sends, and reviewing campaign metrics to turn leads into customers.

    9:57

  • Lead Generation - Quiz

    Activity

  • Flyers (Canva) & Cold-Calling

    Create flyers with a free Canva design tool to add a personal touch, then leverage cold calling to identify client problems and grow your digital marketing agency.

    5:17

  • CRM System

    Learn how a CRM system structures your sales pipeline, tracks contact history, and nurtures leads from approached to closed, with PipeDrive as an example and regular follow-ups.

    4:12

  • Feedback

    0:06
05

Sales

4 lectures • 24min

  • Your Irresistible Offer (incl Pricing)

    Master sales by listening and asking questions to uncover clients’ pain points, define your ideal customer, and present a tailored offer with clear pricing and scarcity.

    8:15

  • Pitfalls to avoid & FAQs

    Avoid common pitfalls when starting a digital marketing agency. Explore pricing, ROI calculations, 14-day trials, FAQs, case studies, and referrals to build trust.

    13:11

  • Validating your niche

    Validate your niche by testing the problem and finding product-market fit through audiences and channels. Stay flexible, persevere through failures, and scale once you know your ideal customers.

    2:57

  • Sales - Quiz

    Activity

  • Feedback

    0:06
06

Facebook Ads

11 lectures • 1hr 36min

  • Creating a Facebook Business Manager account

    Set up a Facebook business manager account to manage ads for your business, install the Facebook pixel, and interpret KPI metrics.

    1:35

  • Facebook Business Manager - Walkthrough

    Walks you through the Facebook business manager interface, explaining users, ad accounts, pages, pixel data, domain verification, and key settings, with a preview of upcoming advertising management steps.

    7:59

  • Audiences - Creating an Audience

    Create audiences from saved or custom data, set precise locations and radii, apply demographics and interests, and test lookalike audiences for optimal ad delivery.

    12:54

  • Audiences - Look-a-like audiences

    Create lookalike audiences by selecting a pixel source and location. Vary similarity from 0-1% to 5-10% to balance precision and reach.

    1:38

  • Ads Manager - Introduction

    Navigate the Facebook ads manager to create and manage campaigns, assets, and ads, set budgets, audiences, and placements, and learn how the pixel tracks conversions for optimization.

    19:10

  • Ads Manager - KPIs (Theory)

    Learn how to analyze Facebook ads data across the four-step funnel, using KPIs like reach, impressions, CPM, CTR, and conversion rate to optimize campaigns.

    14:43

  • Ads Manager - KPI Data Analysis

    Analyze campaign data to evaluate KPI performance, test ads with varying budgets, and optimize based on cost per lead, CPM, and conversions.

    8:27

  • Quiz - Facebook KPIs

    Activity

  • Facebook Pixel

    Set up the Facebook pixel in business settings, connect to ads manager, choose manual, partner, or developer email options, install on your site, and test leads with the pixel helper.

    18:09

  • Quiz - Facebook Pixel

    Activity

  • Facebook Ads Policy

    Master Facebook ads policy basics, the review process, and compliant ad practices—avoid direct customer talk, before/after images, misinformation, and other restricted content.

    5:48

  • Ad Budget + Pitfalls to Avoid

    Set a practical Facebook ad budget between 10 and 50 euros per day, test assets and targeting, and back up accounts to avoid blocks while running controlled, three-day a/b tests.

    5:17

  • Feedback

    0:06
07

Onboarding

6 lectures • 19min

  • Introduction

    Learn to onboard a new client efficiently by scheduling a kickoff, clarifying audience, setting up Facebook business manager, signing off ads and landing pages, and defining communication and lead-sharing steps.

    1:50

  • Scheduling your first Kick-off meeting

    Schedule the kickoff only after payment to ensure commitment. Set clear expectations for who creates content, how often you’ll communicate, and how decisions are driven by data.

    7:21

  • Installing Facebook Business Manager for your customer

    Install Facebook business manager for the client during the kickoff meeting, add the Facebook page, Instagram page, pixel, and payment methods, then assign you as a partner.

    4:59

  • Important Documents - Templates

    Explore ready-to-use templates for client questions, tariffs, and a short contract to formalize Facebook marketing engagements, plus guidance on automatic invoicing and country-specific payment setup.

    2:52

  • Video & Photo Editing

    Learn practical photo editing with comfier and video editing with film more online, including square videos, subtitles for sound-off viewers, and screen recording with apower wreck.

    1:50

  • Feedback

    0:06
08

Automation

8 lectures • 28min

  • Introduction to Automation

    Explore automation to boost productivity in digital marketing as you scale, starting with automated emails, then workflow automation with Xabier, and discuss outsourcing options.

    0:39

  • Automatic E-mail Confirmations

    Create automatic email confirmations for leads from your landing page using ClickFunnels automation, with personalized merge tags, optional delays, and multi-step flows; or switch to Mailchimp for similar email flows.

    5:24

  • Zapier - Introduction

    See how Zapier connects apps and automates workflows. Automate lead sign-ups by delivering contact details automatically, reduce manual emails, and explore Zapier's free plan with up to five steps.

    1:13

  • Zapier - Setting up an Sheets workflow

    Set up a Zapier workflow to push new leads from ClickFunnels into a Google Sheets template, mapping name, email, phone, and date.

    7:14

  • Zapier - Setting up an E-mail workflow

    Learn how to set up an email workflow in Zapier using Gmail, automate lead emails, and test the automation to demonstrate transparent lead data to clients.

    6:48

  • Outsourcing Tasks

    Outsource tasks to freelancers on online platforms to save time, covering design, logos, voiceovers, social media, ad copy, video and podcast editing, while monitoring quality and communication.

    5:15

  • Social Media Automatic Scheduling

    Schedule every social media post in advance with crowd fire across all platforms, using recommended posting times to optimize reach and consistency for varied customers.

    1:42

  • Feedback

    0:06
09

BONUS 1: Google Ads Fundamentals

9 lectures • 48min

  • Google Ads Intro

    Master Google ads basics and campaign setup as a viable alternative to Facebook advertising, discuss the business model, create client accounts, perform keyword research, and implement tracking tags.

    1:43

  • Google Search - Business Model Explained

    Explore how Google ads appear in search results, maps, shopping, images, and YouTube. Learn about pay-per-click costs and how to target campaigns.

    3:05

  • Google Ads - Account Setup

    This document you can use to onboard your customers to Google Ads

    2:37

  • Onboarding your Customer

    Onboard your customer by guiding the login, setting admin access, adding email, configuring billing, inviting access, then proceed to create a campaign and conduct keyword research.

    2:24

  • Keyword Research

    Learn to conduct keyword research using keyword planner, identify long-tail and high-competition terms, and optimize campaigns with broad, phrase, and exact matches.

    12:44

  • Creating your 1st Campaign

    Create your first campaign by choosing a goal and platform (search, display, video, shopping, local, discovery). Set location, budget, and bids, then craft ads with headlines and extensions.

    15:28

  • Installing Conversion Tags

    Install and configure Google Ads conversion tracking to register lead form submissions and phone calls, set conversion windows and categories, and test the tag to optimize campaigns for conversions.

    8:34

  • Conclusion

    Conclude by exploring Google Analytics and Google display and YouTube ads to find what works for you; share questions in the Facebook group.

    1:11

  • Feedback

    0:06
10

Bonus 2: Free Strategy Session

2 lectures • 1min

  • Free Strategy Session

    Please only schedule your strategy call after completing the course. Find the link in the resources of this module.

    0:21

  • Thank you

    Celebrate completing the digital marketing agency course. The instructor invites reviews and feedback, offers refunds via profile or email, and encourages sharing results in the group.

    0:49