Course Curriculum

Viral Video Authority | How To Go Viral On YouTube

10sections
68lectures
4h 52mtotal

What you’ll learn

  • Learn the key strategies in creating a video that can potentially go VIRAL!

  • Learn how to turn video views into increase in sales

  • Learn the appropriate video marketing strategies pertaining to BUSINESSES

01

Viral Video Authority Training

2 lectures • 4min

  • Viral Video Authority Training Course Introduction

    Explore the types of viral videos, learn how to market and share to go viral, and study cases like the Blair Witch Project and Jib Jab.

    1:17

  • Thank you for purchasing the course!

    Take action and implement the training’s strategies to drive business success. Leave reviews to help others decide if the training fits their goals.

    2:32
02

7 Lessons On Going Viral On YouTube From Big Brands

1 lecture • 1min

  • 7 Lessons On Going Viral On YouTube From Big Brands

    1:00
03

Viral Video Authority Core Training

8 lectures • 1hr 17min

  • Viral Video Authority Main Training (part 1)

    Discover how viral videos succeed by targeting the right niche, leveraging savvy editing, and applying proven case studies to drive views and business impact.

    10:21

  • Viral Video Authority Main Training (part 2)

    Explore how to make YouTube videos go viral by targeting your ideal audience, crafting high-quality, emotionally engaging content with a clear storyboard, personality, and concise thirty-to-sixty-second videos.

    10:52

  • Viral Video Authority Main Training (part 3)

    Learn advanced strategies to go viral on YouTube, including using professional video effects, outsourcing editing, optimizing thumbnails and annotations, and driving viewers to your website and mailing list.

    13:22

  • Viral Video Authority Main Training (part 4)

    Strategize distribution by sharing on platforms where it counts, optimize YouTube titles, descriptions, and tags, and guide viewers to a landing page with a clear call to action.

    7:05

  • Viral Video Authority Main Training (part 5)

    Market your videos across key platforms to reach your ideal client and test which sites work best. Use back links to boost YouTube rankings and attract more views.

    12:18

  • Viral Video Authority Main Training (part 6)

    Learn to promote videos through top social bookmarking sites like Reddit, Delicious, and StumbleUpon to increase virality through high quality backlinks and a loyal audience.

    9:30

  • Viral Video Authority Main Training (part 7)

    Identify the big idea and thinking outside the box to craft viral business videos; plan, communicate a clear message, and hire professionals for flawless execution that drives shares.

    6:41

  • Viral Video Authority Main Training (part 8)

    Identify the common elements of business viral videos: big ideas, flawless execution, and a clear call to action that drives lead capture.

    7:13
04

Viral Video Authority Case Studies (part 1)

5 lectures • 54min

  • Blair Witch Project (part 1)

    Explore how the Blair Witch Project, a low-budget indie film, went viral through forums, clever signatures, and multi-video marketing, proving the power of strategic pre-social media campaigns.

    10:25

  • Blair Witch Project (part 2)

    Apply Sherlock Holmes style clue trails to promote the main video with short videos, meticulous planning and social proof; think big on a small budget with originality and transmedia advertising.

    11:50

  • Blair Witch Project (part 3)

    Explore outside-the-box strategies to make your video go viral with high-quality production and innovative ideas. Use a blog or site as the hub to capture leads and integrate online marketing.

    5:58

  • Kony 2012 (part 1)

    Explore how the Kony 2012 case study shows an unconventional video capturing influencers, sparking Hollywood buzz, and leveraging social media and blogging communities to go viral.

    11:04

  • Kony 2012 (part 2)

    Explore the 10 marketing elements behind Kony 2012, from a clear call to action and targeted messaging to emotional storytelling, celebrity boosts, and mass media amplification.

    14:24
05

Viral Video Authority Case Study (part 2)

5 lectures • 51min

  • JibJab Media

    Examine how Jib-Jab media turned political satire into a 2004 viral phenomenon on YouTube, delivering a visually compelling two-minute video that sparked massive sharing and media exposure.

    6:29

  • Dollar Shave Club

    Dollar Shave Club demonstrates how a short, humorous video taps pain points, uses a bold viral hook, and a low-budget plan to drive rapid sign-ups and referrals.

    13:16

  • The Jimmy Kimmel Effect

    Discover the Jimmy Kimmel effect, a viral video strategy that mobilizes fans to create simple, brand-centered challenges tied to seasonal events, boosting YouTube views.

    13:22

  • Blendtec | Will It Blend (part 1)

    Explore how Blendtec used a tight budget to create viral videos like will it blend, driving brand awareness, massive YouTube views, and a 700 percent sales boost.

    15:24

  • Blendtec | Will It Blend (part 2)

    Learn how Blendtec leveraged a viral video by aligning it with a high-quality, technically sophisticated blender brand, stayed authentic, and tapped into shock humor to boost shares.

    2:27
06

Viral Video Authority Training Conclusion

1 lecture • 1min

  • Viral Video Authority Training Conclusion

    Explore the success recipe of top business viral videos, why video challenges go viral on YouTube, and how to market and share videos using case study insights.

    0:37
07

Going Viral Strategy [MindMap]

1 lecture • 1min

  • Going Viral Strategy Video (animated video with no sound)

    Explore a viral video strategy for going viral on YouTube, presented as an animated video with no sound.

    1:16
08

YouTube Marketing Module 1 | Set-up Your YouTube Channel

18 lectures • 43min

  • YouTube Module 1 - Introduction

    Set up and optimize your YouTube channel, including Gmail, header banner, bio, vanity URL, keywords, trailer video, and social links; manage uploads, statistics, privacy, and playback.

    1:17

  • YouTube Module 1 Lesson 2 - YouTube Set-up

    Sign in to YouTube by linking your Gmail, then create your channel and customize it with a Fiverr-made banner that clearly communicates your focus.

    8:18

  • YouTube Module 1 Lesson 3 - Adding Your Bio

    Navigate to the about tab, upload or type your bio, and craft a keyword-rich channel description with relevant keywords, then click done to save.

    1:48

  • YouTube Module 1 Lesson 4 - Adding Your URL

    Add a live link to your website on your channel banner and about tab, using edit links to make the first url clickable with a 30-character description.

    2:10

  • YouTube Module 1 Lesson 5 - Adding Your Social Media Links

    add and manage multiple social media links on your YouTube banner by editing links, setting descriptions and urls, and displaying icons for facebook, twitter, google plus, and more.

    2:24

  • YouTube Module 1 Lesson 6 - Adding Your Other Channels

    Feature your other YouTube channels to boost traffic within a creator community. Add multiple channels by listing their titles and saving, so all appear together.

    0:52

  • YouTube Module 1 Lesson 7 - How to Manage Your Subscriptions

    Learn how to manage your YouTube subscriptions on your about page, choosing public or private visibility, and access all subscriptions via the my subscriptions tab.

    2:35

  • YouTube Module 1 Lesson 8 - How to Manage Your Statistics

    Control whether your video views and join date appear on your about page by toggling the visibility in the banner settings, boosting social proof and perceived channel popularity.

    1:47

  • YouTube Module 1 Lesson 9 - How to Add Keywords to Your Channel

    Add keywords to your channel via channel settings and display options, including country and analytics. Research top and long-tail keywords to optimize your uploads.

    3:34

  • YouTube Module 1 Lesson 10 - How to Upload a Video

    Upload two or three videos to begin channel optimization, using placeholders if needed and ensuring you own the content or have rights.

    2:18

  • YouTube Module 1 Lesson 11 - How to Change Your Video Trailer

    Learn to set your channel trailer from uploaded videos so it auto-plays for visitors. Configure privacy and comments, then save to showcase the lead video.

    6:12

  • YouTube Module 1 Lesson 12 - How To Create A Nickname

    Edit your YouTube and Google profile display name to include a nickname that reflects your channel, choosing among first name, last name, and nickname options.

    2:07

  • YouTube Module 1 Lesson 13 - How To Create Your Vanity URL

    Customize your YouTube channel URL to a user-friendly vanity link by going to YouTube settings, then advanced, create custom URL, and save changes since you can't change it later.

    1:32

  • YouTube Module 1 Lesson 14 - How To Change Your Password

    Discover how to change your YouTube password via the account dropdown, navigate to YouTube settings, choose password, follow the prompts, and expect a confirmation email, useful when switching vendors.

    0:39

  • YouTube Module 1 Lesson 15 - How To Connect Your YouTube to other social media

    Connect your YouTube channel to social media accounts from YouTube settings, such as Facebook and Twitter, and share videos automatically or select which videos to share.

    1:00

  • YouTube Module 1 Lesson 16 - How To Manage Your Notifications

    Adjust your channel's email settings to control how often you receive YouTube updates, including comments, subscriptions, and private messages. Use the video manager to see when viewers leave comments.

    1:23

  • YouTube Module 1 Lesson 17 - How To Set-Up Your Settings

    Set up and manage your YouTube privacy settings from the upper right YouTube settings menu, keep likes and subscriptions private, and control messages and email findability.

    1:34

  • YouTube Module 1 Lesson 18 - How To Set-Up Your Playback

    Adjust playback settings to control video quality and captions on YouTube, using the settings menu to enable hd playback, annotations, and captions, and save changes.

    1:00
09

YouTube Marketing Module 2

14 lectures • 38min

  • YouTube Module 2 - Introduction

    Explore optimizing your YouTube channel from file prep to titles, descriptions with keywords, tags, and thumbnails; learn category choices, keyword tricks, multi-channel strategy, annotations, and playlists.

    0:52

  • YouTube Module 2 Lesson 1 - How To Submit Your Channel To The Top Search Engines

    Submit your YouTube channel URL to Google via Google webmaster tools, fill in the required information, then submit to Bing and Yahoo to boost its presence in top search engines.

    2:30

  • YouTube Module 2 Lesson 2 - How To Change The Name Of Your Video Before Uploadin

    Boost video discoverability by saving files with long-tail keywords and hyphenated names before uploading, and align the title, description, and tags to help YouTube find your video.

    2:22

  • YouTube Module 2 Lesson 3 - The Importance Of The First Minute Of Your Video

    Discover how YouTube ranks videos by watch time and how an attention-grabbing opening in the first seconds, a question prompt, and a customized thumbnail boost completion, recommendations, and subscribers.

    2:07

  • YouTube Module 2 Lesson 4 - How To Optimize The Title Of Your Video

    Open video manager, optimize your video titles with your keyword list and what people are interested in watching, and compare variations to boost discoverability as YouTube recommends your videos.

    3:52

  • YouTube Module 2 Lesson 5 - How To Optimize Your Description Box

    Optimize the description box under your video title by placing a clickable site link first and pairing it with keyword-rich, relevant copy to boost discoverability and ranking.

    2:52

  • YouTube Module 2 Lesson 6 - Why Should You Add Keywords In Your Description Box

    Add keywords to your YouTube description to improve rankings and help YouTube contextualize your video. Use brackets in the description via the video manager to create a keyword-rich, clickable-link description.

    1:57

  • YouTube Module 2 Lesson 7 - How To Add Keywords To Your Videos

    Add keywords to both description and tags using the video manager, explore keyword ideas with paid or free tools, and place the most important keywords first for better ranking.

    3:42

  • YouTube Module 2 Lesson 8 - How To Select The Best Thumbnail

    Choose the best thumbnail from YouTube’s three options—beginning, middle, and end—to boost clicks by showing action. Use the video manager to apply the action-focused image, noting updates may take minutes.

    2:01

  • YouTube Module 2 Lesson 9 - How To Select The Best Category

    Select the right video category in YouTube's video manager, choosing from education, entertainment, or how-to, and save. Keep the category consistent for similar videos or adjust when topics vary.

    1:34

  • YouTube Module 2 Lesson 10 - How To Use A Keyword Trick

    Use a keyword trick by placing a unique, keyword-rich first keyword in the video tags box. Boost YouTube recommendations and views by aligning your videos with that keyword.

    2:42

  • YouTube Module 2 Lesson 11 - Why Do You Need Different Channels

    Create topic-focused YouTube channels around a specific keyword set to boost discovery and show videos together. Separate channels for topics like forex or penny stocks maximize keyword traffic.

    2:08

  • YouTube Module 2 Lesson 12 - How To Add Annotations

    Add annotations via the video manager to link to other videos, boost views, and captivate audiences by starting around 15 seconds with clear shapes and colors.

    5:39

  • YouTube Module 2 Lesson 13 - How To Add Playlists

    Create keyword rich playlists to boost views and help viewers find your videos through searches, then add videos via video manager and feature playlists on your channel.

    3:55
10

YouTube Module 3 | Channel Management

13 lectures • 23min

  • YouTube Module 3 - Introduction

    Explore essential channel management in YouTube module 3, covering comment moderation, deleting or hiding videos, privacy settings, recording videos longer than 15 minutes on new channels, transcripts, analytics, and backups.

    0:52

  • YouTube Module 3 Lesson 1 - How To Manage Comments

    Answer every comment to boost ranking and audience engagement. Monitor the discussion tab on your home page and the video comment sections, and consider outsourcing to manage replies.

    1:38

  • YouTube Module 3 Lesson 2 - How To Manage Negative Comments

    Learn how to handle negative and inappropriate comments on YouTube by assessing severity, thanking constructive feedback, and turning it into a positive, while deleting promotional or abusive posts.

    1:41

  • YouTube Module 3 Lesson 3 - How To Delete Videos

    Learn how to delete videos from your YouTube channel using the video manager, select the video, choose delete from the action dropdown, and confirm the prompt.

    0:43

  • YouTube Module 3 Lesson 4 - How To Hide Videos

    Learn to hide or set to private YouTube videos by choosing public, unlisted, or private from video manager or mobile privacy settings, and control who can view them.

    2:16

  • YouTube Module 3 Lesson 5 - How To Upload Videos That Are Longer Than 15 Minutes

    Learn how to upload videos longer than 15 minutes on YouTube by requesting a limit through country and phone verification, and understand why 2–5 minute videos boost retention and ranking.

    2:14

  • YouTube Module 3 Lesson 6 - How To Show More Videos

    Learn how to display more videos on your home page by adding a section and featuring recent uploads in a horizontal row or vertical list, boosting viewer clicks.

    1:07

  • YouTube Module 3 Lesson 7 - How To Change The Order Of Your Videos

    Reorder sections on your home page to feature more videos and boost views. Hover to reveal up and down arrows, then move sections to control what visitors see first.

    0:59

  • YouTube Module 3 Lesson 8 - How To Edit The Optimization Of Your Videos

    discover how to edit and optimize your YouTube videos directly from the video page, including title, privacy, and captions, saving time versus using the video manager.

    2:28

  • YouTube Module 3 Lesson 9 - How To Manage Your Add-On Settings

    Add videos to playlists from the video manager or each video, create new playlists public, unlisted, or private, and place items at the top for easy organization.

    1:21

  • YouTube Module 3 Lesson 10 - How To Leverage Your Statistics

    Learn how to use YouTube video statistics to measure performance, including views, minutes watched, subscribers, and shares, and understand the progression graph and privacy options.

    1:30

  • YouTube Module 3 Lesson 11 - The Transcript Function

    Explains how YouTube transcripts work, their imperfect accuracy, and how clear sound and direct microphone use improve transcription quality, while keywords in titles, descriptions, and tags influence video ranking.

    2:08

  • YouTube Module 3 Lesson 12 - How To Back-Up Your Videos

    Back up your YouTube videos across platforms like Dropbox, Amazon S3, external hard drives, and Carbonite, comparing automatic and manual backups to protect your channel.

    3:46