Course Curriculum

Social Media Success for Photographers

8sections
17lectures
3h 5mtotal

What you’ll learn

  • In this web course on social media strategy for photographers you'll learn why, how, and which social media platforms you should be utilizing to build a brand as a photographer, increase traffic to your photography website and blog, and how these things will bring more success to your photography business.

01

Introduction

2 lectures • 18min

  • Table of Contents

    This table of contents should help you navigate the Social Media Success for Photographers web course in the likely event you'd like to skip around or visit a particular topic. Introduction Damien Franco Digital Marketing and Social Media Specialist Based in Houston, TX. Photographer and Artist A brief listing of topics covered and what one will gain from this web course. Why is Social Media Important for Photographers? Building your brand Foster and Manage Relationships Create Direct Sales Improve SEO Inspiration and Feedback Other Hidden Benefits Foundational Elements of Social Media Website Blog RSS - what is RSS? The 90/10 Rule of Content Sharing The Galaxy or Satellite Theory Tools of the Trade Feed Readers Buffer Smart Phones Content Aggregators Social Media Dashboards Google Analytics Know Your Audience Defining Your Audience Local or National? Businesses or People? Women or Men? Where Is Your Audience? When Are They Online? Setting Goals and Tracking Your Progress Some Common Goals Regarding Social Media for Photographers Benchmarking and Analytics Metrics You Can Track Resetting Goals Building Your Social Media Profiles Your About You Your USP What To Include In Your Profile Your Profile Image Creating Continuity Filling Your Content Funnel Utilizing Your Blog Titles and Topics Keywords and #hashtags Plugins, Services, and Widgets Filling Your Funnel Facebook for Photographers Intro Driving Traffic To Your Website Showcasing Your Photography Updating Potential and Current Clients Should You Have A Facebook Business Page? The Benefits Of Facebook Pages Optimizing Your Facebook Page Promoting Other People's Content Building Lasting Relationships Answers How Often You Should Update Your Facebook Page What is EdgeRank? "Facebook as Your Page" Twitter For Photographers Should You Be On Twitter? Become An Authority In Your Niche The 90/10 Rule Retweets and @Responding #hashtag Conversations Photographers Rocking Twitter Haje Jan Kamps Instagram Jeremy Cowart Jack Hollingsworth Rosh Sillars Thomas Hawk Trevor Current Paul R. Giunta Google Plus For Photographers Your Profile Keywords And Your Local Address Be Public Circles The 90/10 Rule Reshares and +1s Share Your Photos! LinkedIn For Photographers Business Professionals Gallery and Museum Curators Photography Buyers Professionals In The Photo Industry How to Build Your Profile Build Credibility Answers Driving Traffic To Your Website LinkedIn Groups For Photographers How Many Groups Should You Join? Posting Links Be Helpful and Informative Conversations Other Social Media Sites That Matter Flickr 500PX Instagram Pinterest Bonuses Buffer And Google Reader

    5:59

  • Why is Social Media Important for Photographers?

    In this lecture we take a step back and look at the question "Why is Social Media Important for Photographers?" We have a hard look at an underlying reason - Your website is NOT the number one destination for your potential clients. We look at why, as a photographer, you need to be on Facebook, Twitter, LinkedIn, and Google Plus. They key takeaways in this lecture are: Building your brand Foster and Manage Relationships Create Direct Sales Improve SEO Inspiration and Feedback Other Hidden Benefits Why is social media important for you?

    11:34
02

Foundational Elements of Social Media for Photographers

6 lectures • 1hr 7min

  • Foundational Elements of Social Media

    In this lecture we discuss foundational elements of social media for photographers. Without a solid foundation it's hard to build success in anything including a good social media strategy. We look at some of the basic needs for most photographers and what elements are essential to bringing in eyeballs to your photography services or goods. The key takeaways in this lecture are: Website Blog RSS - what is RSS? The 90/10 Rule of Content Sharing The Galaxy or Satellite Theory How solid is your foundation for marketing your photography using social media?

    17:01

  • Tools of the Trade

    In this lecture we cover some of the tools of the trade that I use in my digital marketing efforts for myself (as a photographer) and my clients in the arts and photo industry. We'll cover: Feed Readers Buffer Smart Phones Content Aggregators Social Media Dashboards Google Analytics Are you using the right tools to track your goals in your social media strategy as a photographer?

    14:04

  • Know Your Audience

    In this lecture we talk about the importance of knowing your audience in order to get the best return on your time when using social media marketing as a photographer. We'll cover Defining Your Audience Local or National? Businesses or People? Women or Men? Where Is Your Audience? When Are They Online? Know your audience so you can grow your audience!

    7:43

  • Setting Goals and Tracking Your Progress

    In this lecture we discuss the importance of setting goals and tracking your progress. Give yourself a goal and a metric, be objective when you do this. We cover: Some Common Goals Regarding Social Media for Photographers Benchmarking and Analytics Metrics You Can Track Resetting Goals Do you know where you want your social media efforts to go so you can move your photography business forward!

    6:14

  • Building Your Social Media Profiles

    In this lecture we discuss the art of building your social media platforms for moving your photography business forward. We'll discuss best practices, tips, and ideas including: Your About You Your USP What To Include In Your Profile Your Profile Image Creating Continuity Do your social media profiles reflect your photography brand in a way that entices people to connect with you?

    8:31

  • Filling Your Content Funnel

    In this lecture we're going to talk about content that you can create and curate to increase your social media presence as a photographer. Content is King and we'll cover: Utilizing Your Blog Titles and Topics Keywords and #hashtags Plugins, Services, and Widgets Filling Your Funnel To become an authority in photography on social media you should create and/or curate content that inspires, educates, and informs!

    13:21
03

Facebook For Photographers

2 lectures • 19min

  • Facebook For Photographers Intro

    In this lecture we introduce Facebook for photographers. We talk about how Facebook has changed in the past few years and how it affects how photographers can use it to market their photography business. We cover: Driving Traffic To Your Website Showcasing Your Photography Updating Potential and Current Clients Should You Have A Facebook Business Page? The Benefits Of Facebook Pages Do you need to create a Facebook Page for your photography business?

    8:25

  • Optimizing Your Facebook Page

    In this lecture we'll talk about some of the best practices and ideas to get your photography Facebook Page growing! We discuss some basics like the idea of community and that it's okay, of course, to promote your photography but we'll also cover: Promoting Other People's Content Building Lasting Relationships Answers How Often You Should Update Your Facebook Page What is EdgeRank? "Facebook as Your Page" You'll learn that an active community behind your photography business Facebook Page is the best way to increase likes!

    10:46
04

Twitter For Photographers

2 lectures • 18min

  • Twitter For Photographers

    In this lecture we'll discuss how some photographers have garnered large followings on Twitter. Twitter is great for national and global exposure and we'll cover: Should You Be On Twitter? Become An Authority In Your Niche The 90/10 Rule Retweets and @Responding #hashtag Conversations Can you tweet your way to becoming an authority photographer in your niche?

    7:48

  • Photographers Rocking Twitter

    In this lecture we go over some examples of some photographers who are using Twitter like rock stars! Examples inlude : Haje Jan Kamps Instagram Jeremy Cowart Jack Hollingsworth Rosh Sillars Thomas Hawk Trevor Current Paul R. Giunta I also share with you my Twitter list of photographers to follow!

    10:33
05

Google Plus For Photographers

1 lecture • 13min

  • Google Plus For Photographers

    In this lecture we discuss Goole Plus for photographers and why it's a great social media platform for SEO! We also cover: Your Profile Keywords And Your Local Address Be Public Circles The 90/10 Rule Reshares and +1s Share Your Photos! We also help you answer the question of whether or not you should have a Google Plus business page for your photography business.

    12:34
06

LinkedIn For Photographers

2 lectures • 15min

  • LinkedIn For Photographers

    In this lecture we discuss how you can use LinkedIn as a photographer. Of course LinkedIn is great for commercial and B2B photographers but we'll also cover: Business Professionals Gallery and Museum Curators Photography Buyers Professionals In The Photo Industry How to Build Your Profile Build Credibility Answers Driving Traffic To Your Website You can use LinkedIn to show your professionalism as a photographer!

    7:57

  • LinkedIn Groups For Photographers

    In this lecture we give some special attention to LinkedIn Groups that can help enhance your reputation as a photographer. We cover: How Many Groups Should You Join? Posting Links Be Helpful and Informative Conversations Photographers can utilize LinkedIn Groups to enhance their profiles as an expert photographer!

    6:55
07

Other Social Media Sites That Matter For Photographers

1 lecture • 12min

  • Other Social Media Sites That Matter For Photographers

    In this lecture we discuss some of the other social media platforms photographers are using to successfully market their services. We'll cover: Flickr 500PX Instagram Pinterest Remember that the key to using any social media site is knowing if it's worth your time as a busy photographer!

    12:17
08

Bonus Material

1 lecture • 23min

  • Buffer and Google Reader

    In this bonus lecture I go over my workflow using Buffer and Google Reader to save time in my social media efforts.

    23:10