Course Curriculum

Online Business : Social Media Marketing 2025 Step by Step

8sections
56lectures
8h 48mtotal

What you’ll learn

  • Create highly optimized and high quality paid ads on all Social Media platforms.

  • MASTER Facebook Ads Manager!

  • Use the advanced features available in Facebook Business Manager.

  • Attract 10,000 real targeted followers to your Snapchat account!

01

Introduction

7 lectures • 1hr 3min

  • Introduction

    Learn the basics of CPA marketing, including CPA networks, advertisers and publishers, and the main models like cost per lead, cost per click, and cost per thousand.

    7:19

  • Effective ways to upgrade your mindset for success

    Master eight effective ways to upgrade your mindset for success, including self-talk, choosing projects, adopting a growth mindset, no risk, no reward, positive beliefs, gratitude, and committing to best options.

    9:40

  • The Essential Affiliate Marketing Glossary Of Terms

    Explore essential affiliate marketing terms from ad networks and advertisers to tracking, clicks, conversions, and pay per click concepts for clear industry fluency.

    11:10

  • How to get Accepted to CPA Networks

    Learn how to get accepted to CPA networks with honest information, avoid fake proxies, and answer common questions; then select profitable CPA offers and run a focused split test.

    12:52

  • How do I choose an affiliate network

    Explore top CPA affiliate networks using paying dot com to compare reviews, offers, and payouts. Filter by category, vertical, rating, and payment options to choose a trusted network.

    3:49

  • How To Choose Profitable CPA Offers Part 1

    Identify profitable CPA offers that fit your vertical and interests, then consult aggregators and managers to assess payouts, terms, traffic sources, and geographic eligibility.

    11:10

  • How To Choose Profitable CPA Offers Part 2

    Choose six offers within one vertical across two networks, read each offer’s description and terms, and optimize campaigns by understanding payout per sale, traffic types, and country restrictions.

    7:24
02

Landing Page

4 lectures • 34min

  • What is a Landing Page and How do they work

    Learn how landing pages convert visitors into leads with focused offers and forms, and why pages boost lead generation, per HubSpot study showing 55% lift from 10 to 15 pages.

    16:42

  • How to make a Beautiful Landing Page That converts !

    Learn to build a landing page that converts up to forty-five percent using proven templates from Insta Page and Click Funnels, a strong value proposition, and social proof.

    5:39

  • How To ​Build a ​Landing Page​!!

    Create a landing page using instability by registering a domain, choosing hosting, installing WordPress, applying a template, and customizing visuals with a logo, background image, and a countdown timer.

    10:47

  • How To Get Amazing Photos

    Discover how to find free images for landing pages and banners using stock photo sites like Unsplash. Search for dating imagery to promote offers.

    0:54
03

Tracking Tools

5 lectures • 44min

  • How To Tracking Tools Work

    Explore how tracking tools analyze and optimize media buying campaigns, perform split testing, and track visitor actions across desktop and mobile to improve CPA marketing.

    6:41

  • What is Split Testing

    Explore how split testing and A/B testing optimize landing pages by comparing variants, analyzing traffic data, and refining headlines, CTAs, offers, and visuals to improve conversions.

    20:16

  • Tracking Direct Link

    Set up an affiliate marketing campaign with a direct link, then switch to a landing page to compare settings, using traffic sources, offers, and pixels.

    5:19

  • Tracking Landing Page

    Create and configure a landing page within a campaign workflow, adding a landing and offer, selecting country and traffic source, then save and apply the target URL.

    2:04

  • Tracking tools Redirection

    Learn how to route one link to three offers, three landing pages, or three countries using campaigns and built-in flow, with percentage-based distribution and real-time analytics.

    9:46
04

Facebook Marketing

12 lectures • 2hr 6min

  • Business Facebook Manager Overview - Part1

    Explore how to use Facebook business manager to plan, target audiences, measure with pixels, and run ads across facebook and instagram for a new jewelry brand on a limited budget.

    13:42

  • Business Facebook Manager Overview - Part2

    Learn to set up Facebook business manager, select ad objectives, target audiences, and budgets, aligning with brand goals, personas, and market segments across Facebook and Instagram.

    11:21

  • Business Facebook Manager Overview - Part3

    Define a targeted audience using demographic, geographic, and psychographic insights to optimize Facebook ads manager campaigns for handmade jewelry in Finland, with testing and interest-based targeting.

    9:57

  • Use Audience Insights On Facebook

    Leverage Facebook audience insights to build targeted campaigns from user data and page audiences, using Facebook pixel and custom audiences to track conversions and optimize ads.

    10:50

  • What is Retargeting and How Does it Work! - Part1

    Discover how Facebook retargeting ads use cookies to remind visitors who left your ecommerce store to finish their purchases, via a 14-day dynamic strategy using a product catalog.

    6:53

  • What is Retargeting and How Does it Work! - Part2

    Learn how Facebook retargeting ads use cookies to bring back visitors who left without buying, including 14-day messaging, dynamic product ads, and catalog setup.

    6:53

  • How to install pixel and How to create a custom audience!

    Set up and verify the Facebook pixel, install via partner integrations (Shopify, WooCommerce, WordPress), and build custom audiences for retargeting past visitors and specific pages.

    6:18

  • 7 ways to Spy on your Competitor’s Facebook Ads

    Learn seven ways to spy on competitors’ Facebook ads and study their strategies using the info and ads tool, audits, and multiple paid and free software options.

    6:46

  • Guide on How To Structure Your Facebook Ad

    Structure your Facebook ad accounts by aligning campaign objectives for traffic and conversions, with separate campaigns. Test and scale top performers using targeted ad sets and practice field campaigns.

    8:26

  • How To Create The Perfect Facebook Ad Campaign - Example1

    Structure a dating vertical marketing campaign with three ads, two landing pages linked to offers, and tracking links to compare performance across geos for better conversions.

    11:33

  • How To Create The Perfect Facebook Ad Campaign - Example2

    Create and optimize a Facebook ad campaign in ads manager, selecting traffic objective and audience targeting options such as location, age, and interests, for a landing-page link.

    10:03

  • How To Promote Game Offer in Facebook By Tracking Tools

    Learn to promote a Game of Thrones offer on Facebook using three ads and three assets, with tracking links, age-targeted campaigns (18–30 and 31–40), and a structured ad-set workflow.

    23:06
05

Snapchat Marketing

3 lectures • 56min

  • 4 Tips for Launching Winning Snapchat Ads

    Discover four tips for launching winning Snapchat ads by choosing objectives—awareness, consideration, or conversions—and selecting formats like Snapchat ads, story ads, collections, lenses, and filters.

    4:48

  • Snapchat Ads How To Start and Get Results in a Snap

    Learn how to start and optimize Snapchat ads, including geo filters, sponsored lenses, and snap ads, with steps to sign up, create campaigns, and measure results.

    34:56

  • Actionable Tips to Get Your First 1000 Snapchat Followers

    Discover actionable strategies to gain your first thousand Snapchat followers by finding friends, using nearby and email cross-promotion, giveaways, contests, and engaging, high-quality vertical content.

    16:10
06

Native ADS Marketing

11 lectures • 1hr 47min

  • The Cons Of Native Ads

    Explain the cons of native ads in online business social media marketing, including targeting challenges and rising bids, while noting high payouts and advising newbies to start with mobile marketing.

    8:11

  • The Most Incredible Tips to Create Native Ads

    Discover how to craft native ads that feel authentic with real-life images, eye contact, and precise headlines using digits, power words, curiosity, and stories to boost engagement.

    13:02

  • 7 Best Native Ad Spy Tools

    Explore seven native ad spy tools to analyze competitors' campaigns, landing pages, and ad copies, and sharpen your affiliate marketing strategy with data-driven insights for better conversions.

    18:47

  • Top 8 Native Advertising Platforms

    Discover top native advertising platforms that seamlessly integrate with content, boosting clickability and monetization through geo-targeted redirects, real-time bidding, and networks like Outbrain, Nativo, Triple Lift, Native Ads, and Taboola.

    5:38

  • Adplexity How to spy on your competitors Native ads

    Learn to use Adplexity to spy on competitors’ native ads across networks with filters, spot ads running 14 days, and inspect landing pages and redirects for campaign insights.

    8:54

  • Anstrex - How to spy on your competitors Native ads

    Explore using the all-in-one tool Asterix to find and download competitor native ads, edit landing pages, customize text and images, and deploy edited pages to a server.

    10:02

  • Native advertising How To Start a Campaign

    Define the target audience and craft content that provides value in native advertising, then measure performance with visits, click-through rates, and bounce rates to improve campaign results.

    12:29

  • Headline and Image Requirements

    Master headline standards and image requirements for social media campaigns, including capitalization, brand name styling, 420 times 316 pixel images, no borders, and factual, non-deceptive content.

    6:01

  • That's why Revcontent !

    Discover why Revcontent offers cheaper traffic, granular targeting, and near real-time data to optimize campaigns faster. Measure CPA over 90 days and scale with white-list campaigns across native placements.

    4:12

  • How To Create a Campaign in Revcontent

    Learn to create a RevContent campaign by selecting advertiser, setting CPC and budget, configuring targeting by topic and location, building ads, and optimizing widget bids for ROI.

    8:11

  • How To Create a Campaign in Taboola

    Learn to create a Taboola campaign from campaign management to targeting and budgeting, including start dates, location, platform, daily delivery, and adding an eye-catching title and image.

    11:21
07

Mobile Marketing - Push Notification

11 lectures • 1hr 14min

  • Why Push Notification Advertising is Great

    Push notification advertising offers opt-in, mobile-first reach with high click rates, including browser-based and geofencing delivery, while requiring concise mobile landing pages and careful messaging.

    8:37

  • List of the Best Push Notification Ad Networks

    Explore top push notification ad networks, including Propeller Ads, PushOut network, Amjad, Rich Push, and Zero Park, with advanced targeting, high traffic, varied pricing, and easy campaign setup.

    12:36

  • Useful Tricks to Drive More Traffic through Push Notification Ads

    Use push notification ads to drive more traffic by remarketing to customers, targeting locations, and sending timely alerts about sales, new products, or cart abandonment. Segment by location, time messages when users are active, and keep push notifications short, personalized, and urgent to maximize engagement without annoying users.

    5:41

  • Finding the Most Profitable Verticals with Mobile CPA Marketing

    Identify profitable verticals for mobile CPA marketing by location and channel, then compare CPA and CPS models to choose offers easier to manage and more likely to convert.

    1:37

  • What are Target and Source Campaigns and How Should You Use Them

    Explore target and source campaigns, including how to define targets and sources from publishers, domains, and push traffic. Discover budget controls, bidding, and optimization tips to maximize ROI.

    5:45

  • Best Offers For Notification Ads

    Identify high-performing push notification offers with broad appeal, including app downloads, dating, diets, weight loss, games, surveys, and sweepstakes. Use arbitrage strategies to monetize push notification traffic across networks.

    1:13

  • 3 Best Push Notification Spy Tools

    Learn to spy on competitors using push notification spy tools to optimize offers, ad copies, and landing pages for higher conversions.

    12:12

  • How to use Adplexity Spy Tool

    Explore how to use the Adplexity spy tool to analyze mobile offers, track countries, devices, connections, traffic sources, and affiliate networks, then export landing pages for your campaigns.

    5:51

  • How To Create Push Notification Ads In Propellerads

    Learn to create a push notification ad campaign on Propellerads, including account setup, funding, campaign creation, pricing models, frequency capping, targeting options, and scheduling.

    7:08

  • How To Create Tracking Link For Propellerads

    Create a tracking link for propeller ads and explore tracking tools by configuring campaigns and creatives for testing. Analyze visits by browser and country to optimize top creatives.

    5:47

  • How To Create Push Notification Ads In Zeropark

    Learn to create push notification ads in Zeropark, from account setup and funding to target settings, budgets, and frequency, plus creative testing and conversion tracking for offer mapping.

    7:31
08

Mobile Marketing - Pop up Notification

3 lectures • 24min

  • Examples of Landing Pages

    Showcases examples of landing pages for pop up campaigns, demonstrates desktop and mobile views, and guides changing tracking links, uploading pages, and creating campaigns to drive offers.

    10:02

  • How to create a Pop campaign in Propellerads

    Learn to create a pop under campaign in propeller ads from sign up to launch, including selecting pop under format, setting CPI-M budgets, targeting Brazil, and configuring scheduling and delivery.

    7:19

  • How to create a Pop campaign in Zeropark

    Learn to create a pop up campaign in Zeropark, choose premium traffic, set country targeting (e.g., Brazil), configure bids, budgets, and tracking for conversions.

    7:03