Course Curriculum

LinkedIn Marketing Tips you need to know to succeed

3sections
25lectures
37mtotal

What you’ll learn

  • Basics of LinkedIn Marketing

  • All important features of LinkedIn that will help you get better reach

  • Optimising your profile

  • Maximising reach

  • Create an optimized LinkedIn profile

  • Finding and connecting with people similar to your industry

  • What not to do on LinkedIn

  • How to use LinkedIn's features like groups, banners etc.

  • Increasing reach

  • How to share content to increase reach and engagement

  • How to gain more followers with the help of content

01

Introduction

1 lecture • 1min

  • Introduction

    Explore two-part LinkedIn marketing essentials: build a strong profile and master basic LinkedIn features, then learn essential strategies to succeed with LinkedIn marketing.

    0:27
02

How to use LinkedIn

6 lectures • 9min

  • Building connections

    Learn three ways to build more connections on LinkedIn: connect directly, invest time to engage later, and follow and engage with others to boost opportunities.

    1:05

  • In mail and follow

    Discover LinkedIn marketing tips: use the email feature to message anyone without a prior connection (premium members only) and engage popular users by commenting or sending a one‑message connection request.

    1:18

  • Following hashtags

    Learn how to follow hashtags on LinkedIn to surface jobs and internships, and use company and opportunity hashtags so more opportunities appear in your feed.

    1:31

  • LinkedIn groups and how they can be used

    Join targeted LinkedIn groups, stay active, and add value to build a network of business analysts and hospitality industry professionals who can offer freelancing services or job opportunities.

    1:57

  • Linkedin settings

    Learn to optimize LinkedIn settings by adjusting your public profile, hiding connections, controlling phone number visibility, and managing who can connect or message you, plus customizing notifications.

    1:27

  • Open to work/ Hiring banner feature

    Learn to use LinkedIn's Open to work to signal recruiters you're seeking a business analyst role or internship. Manage visibility, locations, and start date to boost opportunities.

    1:39
03

LinkedIn Marketing Tips

18 lectures • 27min

  • Tip Number 1: Create a company page

    Create a company page to boost LinkedIn marketing by sharing content via a company profile, cross-posting, and using a hashtag to reach more followers and access a direct link.

    2:30

  • How does LinkedIn's algorithm work

    Discover how LinkedIn's algorithm promotes posts based on early engagement; as reactions and comments boost quality, the post reaches more connections, while weak early engagement limits reach.

    1:30

  • Tip Number 2

    This tip clarifies that follower numbers matter to reach on LinkedIn, with around 400–500 needed. Yet only engaged followers boost reach, so build a relevant network for continued posting.

    1:38

  • Tip Number 2

    Focus on text posts for LinkedIn marketing, avoid images or videos unless the post is highly engaging, and steer away from LinkedIn articles to maximize reach.

    1:38

  • Tip Number 3

    Boost early LinkedIn engagement by building an active, relevant network and posting 2–3 times daily with 6–8 hashtags; leverage the notify all employees option for wider reach.

    2:38

  • Tip Number 4

    Identify when your audience is most active by testing posting times for a week, maintain those timings to boost views and engagement, and use banners such as open to work.

    1:55

  • Tip Number 5

    Publish valuable, relevant content for your audience and connections to build relationships and partnerships; tailor posts to your current industry, and grow a fresh network if needed.

    1:15

  • Tip Number 6

    Post news relevant to your audience to boost engagement and avoid losing followers. Involve employees to amplify company page content and use analytics to tailor timing and post types.

    1:39

  • Tip Number 7

    Identify others posting similar content and engage with their posts to boost visibility and form connections. Engage with those conversations to expand your network quickly within your industry.

    0:52

  • Tip Number 8

    Learn how to grow a company page on LinkedIn after stories were discontinued by inviting followers with monthly 100 credits, with accepted invites restoring credits and targeting a relevant audience.

    1:25

  • Tip Number 9

    Set all your posts to public and visible to everyone to ensure your content is shown beyond your connections and grow your LinkedIn network.

    0:34

  • Tip Number 10

    Avoid spammy tagging and blocking, which damages post reach and the algorithm; instead, pursue sustainable growth by engaging with industry leaders and less active accounts.

    1:15

  • Tip Number 11

    avoid placing links directly in LinkedIn posts, as platforms penalize such posts; instead, add the link in the comments to maintain reach.

    1:09

  • Tip Number 12

    Use questions to spark comments, encourage opinions, and boost engagement on your LinkedIn posts; engage with others' content to drive reciprocity, and finish with a simple follow call to action.

    1:18

  • Tip Number 13

    Learn about LinkedIn post types, including text-only posts, image posts, text-and-image posts, articles, cultural type posts, carousels, LinkedIn live video, and polls, and how personal experiences and milestones drive engagement.

    2:02

  • Tip Number 14

    Harness LinkedIn events to extend your reach by posting from your company page or personal account, appear on explore pages, and drive traffic to your website.

    1:09

  • Tip number 15

    Use LinkedIn ads to market yourself, boost personal brand and post performance, and drive startup or company revenue and website traffic, while noting higher costs from its professional community.

    0:58

  • Tip Number 16

    Learn to grow your LinkedIn following by sending 100 monthly invites from your team, refreshing each month and recovering invites when recipients follow your page to build a brand community.

    1:42