Course Curriculum

Social Marketing Advantage

1section
10lectures
32mtotal

What you’ll learn

  • How to develop a social marketing plan

  • Using social media for market research

  • Targeting and creating engaging content for customers

  • Implementing, tracking, testing and improving

01

Social Media Marketing Advantages

10 lectures • 32min

  • Ways to use Google

    Discover three ways to use Google+ to boost search engine rankings: add plus one buttons, engage in communities, and grow your network for personalized search results.

    3:04

  • Effective Instagram Marketing

    Five keys to an effective instagram marketing campaign, from high-quality images and a consistent look to storytelling that sells a lifestyle.

    3:10

  • Advanced Social Media Marketing Tactics

    Discover advanced social media tactics to grow followers by engaging with others, liking and commenting on posts, creating video content, going live, and networking in person.

    3:01

  • Setting up Facebook Livestream

    Learn to set up your first Facebook live stream and engage viewers with high-quality video and audio, a professional backdrop, and posts promoting the event an hour beforehand.

    2:58

  • Personal Branding

    Explore how personal branding uses your name and image on social media to build trust, connect with audiences, and drive lifestyle-driven value propositions that boost sales.

    3:17

  • Quickest Ways to Piggyback off of Influencers

    Learn quick strategies to piggyback off Instagram influencers by choosing up‑and‑coming creators. Send review products, pay for shout-outs, message creators, and partner on ads.

    3:03

  • Creating Headlines

    Craft headlines that click by leveraging suspense and clear, research-based details. Promote content on social media without misleading readers, using exact names or stats from actual research.

    3:37

  • Advantages

    Explore the five advantages of social media marketing, including vast reach on Facebook, Instagram, and Twitter, interactive communication, access to real world networks, viral potential, precise targeting, and actionable analytics.

    3:16

  • Marketing Mistakes

    Identify and avoid five common Facebook marketing mistakes to boost engagement: boring posts, inconsistency, not responding, poor design, and lack of cross-platform synergy.

    3:10

  • Where to find free resources

    Find free graphics for social posts from stock sites like Unsplash and iStockphoto. Use Creative Commons images, seek permission from creators, and craft retro or home-made visuals for polished feeds.

    3:14