Course Curriculum

Instagram Marketing for Writers 2023

10sections

10lectures

1h 41mtotal

What you’ll learn

How to maximize your profile to attract more readers and sales.
How to apply storytelling techniques (hero's journey, etc) to create engaging and shareable content.
Instagram sales funnel to find more readers and customers.
How to track metrics to get more followers and sell more books.
Content marketing system (when and what to post).
Instantly grow from hundreds to thousands of followers using book giveaways.
Instagram book marketing and content creation.
Instagram growth and engagement.

Introduction

Begin with actionable Instagram strategy, content, and skills you can apply now, as this course starts with a bold, nontraditional structure that prioritizes practice over profile tweaks.

0:56

When and What to Post

Learn to post strategically using the three-h system—help, hub, and hero—at set frequencies to build trust, gather analytics, and maximize engagement on Instagram.

17:05

Using Storytelling Techniques to Create Trending Content

Apply the hero's journey to Instagram carousels, condensing ordinary life into transformation for engagement, and use storytelling techniques like alliteration, repetition, and media res to connect with audiences.

15:22

Find Trending Audio, Find Trending Video, Putting It All Together

Identify trending audio and video by curating from dedicated accounts, pair them on-brand for your audience with overlays, credit sources, and track metrics to optimize future posts.

7:23

Get Historical Data, Metrics That Lead to the Results You Want, etc.

Use historical data to track reach, impressions, saves, and shares to align content with your objectives. Repurpose top performers and optimize hashtags to grow your audience.

13:52

Sell More Books, Increase the LTV of Customers and Make 6-figures

Turn readers into customers by guiding them through an Instagram-driven sales funnel using trigger words, DMs, and saved replies to sell books and grow long-term value.

15:10

Your Profile Should Match Your Objectives

Optimize your Instagram profile by using searchable keywords, building credibility in your bio, aligning highlights for lead generation, and ensuring your feed matches your objective of brand awareness and sales.

18:19

Grow By Hundreds and Thousands

Grow your Instagram audience with book giveaways as hero content, posting 2–3 times a year. Provide clear entry rules, use attractive book photos, and cross-promote across platforms.

10:14

What Not To Do

Stay consistent, track your metrics, and understand your audience on instagram, while avoiding buying followers or bots to protect your reputation; consider a virtual assistant to sustain engagement.

1:47