Course Curriculum

Facebook Ads and Meta Business Suite

10sections
33lectures
2h 17mtotal

What you’ll learn

  • Build a Facebook business page with professional visual identity, complete settings, and a plan to promote it and grow likes.

  • Develop a thriving online community by applying content planning, posting best practices, automation tools, and analytics.

  • Explain how Facebook advertising works, including the auction, ad structure, account setup, key metrics, and navigation.

  • Create and launch Facebook ad campaigns across all seven core objectives, from awareness and traffic through to lead generation and sales.

01

Introduction to Entire Course

1 lecture • 2min

  • Intro Video to Course

    Provides an overview of the course, its structure, and the skills that will be developed.

    1:34
02

Set up a Facebook business page

3 lectures • 10min

  • Facebook Marketing - What We Will Cover

    Sets the agenda for the page setup and marketing track and outlines what learners will build.

    0:54

  • Why to Use Facebook to Market Your Business

    Reviews Facebook's audience scale and the business case for using it as a primary marketing channel.

    6:07

  • How to Create a Facebook Page

    Walks through page creation step by step, from category selection to initial details.

    2:36

  • Practice Quiz: Set up a Facebook business page

    Activity
03

Configure visual identity and page settings

3 lectures • 10min

  • How to Create a Facebook Profile Image

    Demonstrates how to design and upload a profile image that fits Facebook's display requirements.

    3:22

  • How to Design a Facebook Cover Image

    Shows how to create a cover image sized correctly for desktop and mobile views.

    3:04

  • How to Update Your Pages Info and Preferences

    Walks through page settings, contact details, and preferences that affect discovery and searchability.

    3:43

  • Practice Quiz: Configure visual identity and page settings

    Activity
04

Promote your page and grow your audience

5 lectures • 16min

  • What to Post on Your Facebook Page

    Covers the types of content that perform well on a Facebook business page and how to plan a posting mix.

    6:44

  • How to Promote Your Page and Get Likes and Engagement

    Covers practical tactics to grow page likes and earn early organic engagement.

    8:55

  • Set Up Your Facebook Business Page

    0:23

  • Hands-on-Learning : Create and configure a Facebook business page

    0:10

  • Practice Quiz : Promote your page and grow your audience

    Activity

  • Advising a New Client on Their Facebook Presence

    Activity

  • Graded Quiz : Facebook Page Setup and Business Presence

    Activity
05

Launch and grow an online community

4 lectures • 22min

  • What is an Online Community?

    Defines what an online community is and how it differs from a general follower base.

    6:15

  • Why Should You Start an Online Community?

    Explains the strategic and commercial reasons to build a community around a brand.

    5:41

  • Recommended Tools and Apps for Creating an Online Community

    Reviews tools that help launch and manage a community at low overhead.

    6:24

  • How to Grow Your Online Community

    Outlines the core levers that drive sustained community growth over time.

    3:52

  • Practice Quiz : Launch and grow an online community

    Activity
06

Drive engagement and post effectively

4 lectures • 17min

  • How to Create More Engagement in Your Community

    Covers prompt design, posting cadence, and recurring rituals that increase member engagement.

    5:22

  • Quick Tips for Increasing Engagement

    Shares short, actionable engagement tactics that work across most community types.

    4:27

  • Best Types of Posts to Share in Your Community

    Reviews post formats and content themes that consistently generate strong response.

    3:46

  • Make Your Posts Count More and Increase Engagement

    Covers how to add hooks, calls to action, and genuine value to every post.

    3:17

  • Practice Quiz : Drive engagement and post effectively

    Activity
07

Automate content and use analytics

5 lectures • 12min

  • Make Consistent Posting Easier

    Shows simple workflows that make a regular posting cadence sustainable without high effort.

    4:53

  • Content Tools and Apps to Create and Automate Posts

    Walks through content and automation tools for creating and scheduling posts efficiently

    3:39

  • Use Analytics to Grow Your Community

    Demonstrates how to read community analytics and act on the signals to improve reach and engagement.

    2:38

  • Build a Brand Community for Your Business

    0:21

  • Practice Quiz : Automate content and use analytics

    Activity

  • Hands-on-Learning : Build a community content strategy

    0:11

  • Graded Quiz : Community Building and Content Strategy

    Activity
08

How Facebook advertising works

3 lectures • 13min

  • Facebook Ads Basics - What We Will Cover

    Sets the agenda for the fundamentals module and outlines the key concepts learners will master.

    0:53

  • How Powerful Are Facebook Ads?

    Demonstrates the reach and targeting depth of the Facebook ads platform and why it remains a primary channel for most advertisers.

    7:06

  • How Do Facebook Ads Work - The Auction

    Explains how the Meta ad auction determines which ads are shown, to whom, and at what cost.

    4:47

  • Practice Quiz : How Facebook advertising works

    Activity
09

Ad structure and account setup

2 lectures • 5min

  • Facebook Ad Structure

    Explains the campaign, ad set, and ad hierarchy and how each level controls different variables.

    2:44

  • How to Set Up Your Facebook Ads Account

    Walks through the steps to create and configure a Facebook Ads account ready for its first campaign.

    2:04

  • Practice Quiz : Ad structure and account setup

    Activity
10

Metrics and account navigation

4 lectures • 31min

  • Facebook Ads Metrics

    Reviews the core metrics in Ads Manager, what each one measures, and which ones to prioritize for different campaign types.

    12:01

  • Facebook Ads - Account Navigation

    Tours the Ads Manager interface and shows where every major feature and report lives.

    18:45

  • Ads Manager Metrics and Reporting Basics

    0:28

  • Practice Quiz : Metrics and account navigation

    Activity

  • Hands-on-Learning : Set up an ads account and document the metrics dashboard

    0:10

  • Graded Quiz : Facebook Ads Fundamentals

    Activity