Course Curriculum

Start Your LinkedIn Marketing Agency From Zero

7sections
18lectures
2h 52mtotal

What you’ll learn

  • Define your sales ladder which helps you to reduce entry barriers that keep most agencies from growing.

  • Define your joy niche, so that you do not only find a lucrative niche, but also one that is fun to work with

  • Define the results and deliverables for your services, so that you create an offer that is highly valuable to your joy niche

  • Identify your trust signals to oil your marketing machine

  • Create your pitch deck to get your irresistible offer out in the world

  • Polish your LinkedIn profile so that you are prepared for LinkedIn outreach

  • Maximize connection acceptance rates of people in your joy niche by sending them personalized messages

  • Supercharge your network with a method that increases your outreach limits by up to 3000 contact requests per month

  • Create a target list with organic posts

  • Turn your sales calls in coaching calls to rapidly build trust and double or triple your sales

  • Create an irresistible proposal that your prospects love signing

  • Follow-up with prospects in a non-pushy way to exponentially increase your sales

01

Welcome

1 lecture • 2min

  • Introduction

    Validate your LinkedIn agency idea quickly by talking to potential clients and uncovering pains. Scale through organic outreach and join a 21-day live challenge with coaching and an accountability partner.

    2:18
02

Foundation

6 lectures • 21min

  • Sales Ladder

    Please answer the following questions below: Which HIGH-tier services do you want to sell? Which LOW-tier services do you want to sell?

    2:40

  • Competitors

    Use the following structure to do a competitor analysis: 3 Great landing pages / LinkedIn Profiles of competitors: 1) INSERT NAME & LINK HERE What I like about it: X What I dislike: Y 2) INSERT NAME & LINK HERE What I like about it: X What I dislike: Y 3) INSERT NAME & LINK HERE What I like about it: X What I dislike: Y

    0:52

  • Sales Goals

    Think about your goals, then share your goals with the group by copying the structure below and hitting the button below. Define your Sales Goals I want to win this number of clients in the next 30 days: I want to generate this revenue in the next 6 months:

    0:55

  • Joy Niche

    This lecture's task: Fill out the My Joy Niche Worksheet

    6:47

  • Results & Deliverables

    This lecture's task: Create a List of Core Results & Deliverables for Your Service

    3:11

  • Trust Signals

    This lecture's task: Fill out the Trust Signal Workbook and Create Your Trust Signal Matrix

    7:03
03

Pitch Deck

2 lectures • 1hr 12min

  • Offering

    This lecture's tasks: 1/ Download the Pitch Deck Template Template: https://docs.google.com/presentation/d/1eUtZ5RAYdTYLYje0sdo5GFerP2RSokI91S_JmF2uzrY/copy 2/ Adapt the Pitch Deck Template until the Client Examples Slide After you create your own copy of the template using the link above, start editing the video, and complete editing all the slides till the Client examples slide. The next lesson focuses on the other parts.

    6:52

  • Deliverables & Completion

    This lecture's task: Finish the Pitch Deck Template

    1:05:02
04

Lead Generation

4 lectures • 32min

  • LinkedIn Profile Polish

    This lecture's tasks 1/ Make a Copy of the Profile Banner / Cover Image Template 2/ Analyze your LinkedIn Profile Photo 3/ Create a nice Background for Your LinkedIn Profile Photo

    8:04

  • Targeting

    This lecture's tasks: 1/ Download the LinkedIn Tracker 2/ Download the Outreach Templates More hints about this lecture: Make sure you update your Leads CRM sheet (or the CRM you use) everyday Set a daily target on the number of prospects you need to reach out to (your existing email contacts / LinkedIn 1st degree connections). Make sure you hit this goal everyday. Start today. Don't put it off for later.

    17:27

  • Contact Upload

    This lecture's task: Create your first Contact Upload Campaign Install & use the Check All Checkboxes Chrome Plugin

    3:35

  • Poll Retargeting

    Today's task: Craft your own Poll Retargeting Post

    2:38
05

Sales Call

2 lectures • 21min

  • Sales Call Mindset

    Embrace the Sales Call Mindset.

    7:32

  • Sales Call Clarity

    This lecture's tasks: 1/ Download The Value-Based Sales Call Mastery Workbook 2/ Adapt the Sales Call Template to your offering and target-group

    13:12
06

Post Sales Call

2 lectures • 13min

  • Proposal

    This lecture's tasks: 1/ Download the Proposal Template 2/ Adapt the Proposal Template

    6:45

  • Follow Ups

    This session's task: Follow-up with prospects in different stages of the outreach funnel using the above templates (or your own follow-up templates) via LinkedIn and email (even other channels like Whatsapp, for example), and update the statuses after each followup message in the LinkedIn Tracker G-Sheet.

    6:01
07

Next Steps

1 lecture • 11min

  • Next Steps

    Continue executing outreach tasks to generate leads, sales calls, and close deals on LinkedIn. Automate outreach and content after manual testing, and keep advancing your LinkedIn education and growth hacks.

    11:15