Course Curriculum

PR Social Media Monitoring & Dashboards for Facebook etc

3sections
12lectures
44mtotal

What you’ll learn

  • Demonstrate to clients that you have a full social media package to sell to them.

  • Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel

  • Understanding your online community across social media platforms and what they are interested in

  • Found Media: find and share interesting content so you don't have to create articles and videos from scratch every day!

  • Identify Crisis Communications issues in social media and monitor for trolls on Facebook, Twitter and blogs.

01

Introduction to the Social Media Monitoring Course

6 lectures • 31min

  • Introducing Social Media Monitoring Dashboards

    You'll have an understanding of who this course is for, my background in teaching at Uni of Sydney and running major social media campaigns for clients and how to ask questions and request additions to the curriculum.

    1:39

  • Social Media Monitoring of Traditional News Media Websites

    Monitor before Posting! Too many companies run into trouble by not understanding the mood of the community, the relevant hashtags and the key influencers. We SETUP a social media monitoring panel and then add in TRADITIONAL media monitoring, focussing on social media news, articles and discussions. Setup from scratch the social media panel Edit Tabs/Folders Understand RSS, widgets and apps Add social media newsfeeds from Huffington Post, The Guardian, The New York Times etc Evaluate Netvibes and other panels. If you have a question, please ask me in Discussion area. Happy to help you find hidden RSS feeds or in some cases "force" an RSS feed where there isn't one... 151020

    9:10

  • Adding Facebook Business Page RSS Feeds to A Social Media Monitoring Dashboard

    Facebook removed RSS feeds from their Business Pages and then more recently they removed Facebook Lists. However we can now use FeedRSS to create a Facebook Business Page feed for our social media monitoring dashboard! yay!

    4:24

  • Monitoring Facebook, Twitter and other Social Media Platform News

    Twitter, Facebook, LinkedIn, Google and others are always changing the rules on us. How we can run a competition, what advertising is permissible and so on. Monitoring all these companies on one page means no nasty surprises and only a few minutes a day. Learn how to read the original source story on changes and challenges and opportunities on social media platforms Pull in Facebook, Twitter, LinkedIn, Google Plus, Klout, Pinterest, Snapchat, Vine and so on into one Page for monitoring news about changes to those platforms Learn how to Share and Forward from their blogs and social media press rooms directly into email, Yammer, Facebook, Twitter and so on. 151020

    5:39

  • Monitoring Government News Impacting Your Community Promotions

    In this lecture we look for and add Government newsfeeds to our monitoring panel. This is a great way to find official news and then quickly share it to your channels (Facebook, Twitter etc) Find the Whitehouse RSS feed and add it to the panel Find other government (e.g. Australian Federal Government feeds) Learn how to Share the articles directly from the monitoring panel into Social Media sites FFF - Find Filter and Forward! Do you have a great RSS feed from Gov or an NGO or official agency you can share in Discussion (on the right hand side) ? 151020

    5:20

  • Add Facebook, LinkedIn and Twitter Apps to the Dashboard

    As well as monitoring News sites, Government, top bloggers, competitors and so on, you can add a Facebook, Twitter and other widgets/Apps to easily update from within the social media panel. What is an Application Programming Interface (API) How to Add Facebook App the Dashboard Adding LinkedIn and Twitter Apps Which App do you like? Don't forget to change your location in the Weather App! 151020

    4:52
02

Addendum

2 lectures • 4min

  • Advanced: Add RSS Button to Chrome for Social Media Monitoring

    It's possible to add an extension to the browser that shows up ALL RSS feeds (articles, comments, topic headings etc). This is how to add one to CHROME. 151020

    2:14

  • Advanced: Add RSS Button to Safari for Social Media Monitoring

    It's possible to add an extension to the browser that shows up ALL RSS feeds (articles, comments, topic headings etc). This is how to add one to SAFARI. 151020

    1:59

  • Quick Quiz!

    Activity
03

Bonus Lecture and Offers

4 lectures • 9min

  • SUSPENDED: Adding Facebook Page RSS Feeds From Competitors

    FACEBOOK HAS CURRENTLY SUSPENDED RSS FEEDS (JULY 2015) - if they reinstate it, this video shows how to add OTHER companies Facebook to your dashboard. It's a little tricky to find out how to pull in Facebook Pages of pages you DON'T Admin into your monitoring panel... but it can be done! Find the secret RSS feed formula Add the Facebook Pages of Competitors etc to your social media dashboard. Discussion: Were you able to do this? if not, please post in Discussion on the right hand side and I'll have a look and make sure it's set up correctly. Also, let me know if you want to know how to create and add OPML (mass RSS feeds) 151020

    4:50

  • Key Information on Udemy and this Course

    1:21

  • Want More Video Lectures?

    Please let me know in Discussion area if you need more lectures on monitoring. If more than 5 people ask for a tool - in the Discussion area, I will create several new videos on that tool There are more than 200 monitoring tools out there so choose some! PS The theory above will work with most of them, but I understand if you want step by step examples of another tool You just have to ask. :) xx <3 Laurel

    0:20

  • BONUS LECTURE: Extra Courses!

    Social media courses on Facebook, social media strategy, Twitter, social media campaigns, automate, monitoring dashboards and so on.

    2:00