Course Curriculum

A Beginners Guide To Facebook Advertising

3sections
75lectures
7h 41mtotal

What you’ll learn

  • Thoroughly understand the Facebook Ads Manager

  • Know which ad type to use

  • Be able to test and measure performance

  • Be confident in running ad campaigns

01

Adverts Manager Essentials

59 lectures • 5hr 36min

  • Welcome And Resources

    2:26

  • How To Set Up Your Ads Account

    12:17

  • 2.2 Managing Your Ads Account

    3:14

  • 2.3 How Do I Create The Tracking Pixel

    3:55

  • How To Install The Facebook Pixel Helper

    1:31

  • Please Download The Following Plugin

    0:14

  • How To Install The Facebook Tracking Pixel

    4:51

  • Facebook Standard Event Codes

    2:56

  • How To Use The Standard Event Codes

    1:14

  • Custom Audiences - Overview

    2:21

  • How To Upload Your Email List As A Custom Audience

    5:18

  • How To Build Custom Audiences From Website Views

    3:49

  • How To Build Custom Audiences From Specific Views

    3:42

  • How To Build Custom Audiences From Specific Pages And Not Others

    4:08

  • How To Build Custom Audiences From People Who Have Not Visited Site In Some Time

    1:41

  • How To Build Custom Audiences From Video Views

    7:00

  • How To Build Custom Audiences From Lead Ads

    5:22

  • How To Build Custom Audiences From Page Engagement

    4:44

  • What Are Lookalike Audiences

    0:33

  • How To Create Lookalike Audiences From Website Traffic

    5:27

  • How To Create Lookalike Audience From Your Mailing List

    3:09

  • How To Build A Lookalike Custom Audience From Page Engagement

    1:25

  • Targeting Your Audience Correctly

    0:53

  • How Do I Use The Audience Insights Tool

    8:21

  • How To Target Your Ideal Clients

    0:01

  • Understanding Your Budget

    1:41

  • How Much Should I Spend On An Ad Campaign

    0:05

  • What Are The Minimum Budgets

    0:21

  • Understanding Bidding

    1:50

  • What Is An Ads Relevance Score

    0:14

  • What Placements Should I Use

    0:51

  • When Would I Use An Accelerated Ad Type

    1:22

  • What Are The Design Requirements For Your Ad Campaign

    1:48

  • What Are The Different Ad Objectives - Overview

    8:28

  • How To Boost Posts

    18:26

  • How To Promote Your Page

    11:27

  • Local Awareness Campaigns

    8:49

  • Increase Brand Awareness

    13:51

  • Website Traffic

    15:31

  • Raise Attendance At An Event

    10:51

  • Video Views

    21:46

  • An Overview Of Lead Ads

    1:16

  • Lead Generation

    21:18

  • Increase Conversions On Your Site

    17:13

  • Offline Conversions For Stores

    6:07

  • Watch This Free Webinar From Facebook On Offline Conversions

    0:01

  • How To Create A Product Feed

    3:58

  • Creating A Dynamic Product Feeds Ad

    0:42

  • Messenger Destination Ads

    1:04

  • How To Set Up A Messenger Destination Ad

    17:19

  • How To Send A Messenger Ad To Someone Who Has Messaged Your Page In The Past

    17:04

  • What Is A Canvas Ad

    0:31

  • How To Build A Canvas Ad

    20:34

  • How To Switch Off A Campaign

    1:08

  • Where Do I Go To Troubleshoot Any Problems

    7:10

  • How To Appeal A Declined Ad

    0:46

  • How Do I Edit An Ad Campaign Once It Has Started

    5:36

  • How Do I Duplicate An Ad

    4:49

  • What To Do If Your Ad Account Gets Blocked

    1:58
02

Retarget

8 lectures • 56min

  • What Exactly Is Retargeting?

    1:58

  • How To Retarget Traffic From A Specific Page On Your Site

    7:12

  • How To Retarget Someone Who Has Visited A Landing Page And Not Converted

    11:49

  • How To Retarget Someone Who Has Read Your Content To An Opt In Page

    12:18

  • How To Exclude Anyone From A Campaign That Has Made A Purchase

    3:55

  • How To Build Custom Conversions

    8:50

  • How To Retarget Visitors To A Canvas Ad

    5:40

  • How To Retarget From Video Views

    4:42
03

Test And Measure

8 lectures • 1hr 8min

  • Case Study Of An Ads Funnel

    4:04

  • How To Build An Ads Funnel System

    22:28

  • A Crash Course On Split Testing

    4:21

  • How To Create Multiple Ads Sets For Split Testing

    8:52

  • How To Use Ad Espresso For Split Testing

    22:18

  • Measuring Your Results

    1:55

  • How To Create Ads Reports

    1:57

  • How To Create Automated Rules

    2:08