Course Curriculum

Instagram & Facebook Marketing Course

9sections
69lectures
4h 52mtotal

What you’ll learn

  • Fundamentals of Marketing & Picking Target Customers for Online Ads

  • Using Design Templates to Preview Facebook Ads

  • Designing Marketing Campaigns using Figma, a Free Design Tool

  • Combining Texts & Images to create Beautiful & Effective Online Ads

  • Publishing Tools Provided by Facebook's Ads Creator

  • Creating Carousel Ads with Multiple Images

  • Creating Product Ads using iPhone Mockups

01

Introduction

2 lectures • 2min

  • Introduction

    Design and run Instagram and Facebook ads for a fictional laundry service, using a free web-based design tool. Craft compelling copy and create single-image and carousel ads for effective campaigns.

    2:11

  • Intro to Figma Note

    0:09
02

Intro to Figma

11 lectures • 31min

  • What's Figma?

    discover Figma, a free web-based design tool ideal for team collaboration, live previews, and client sharing, accessible from any browser, with cloud-based saving.

    0:52

  • Signing up

    Sign up for Sigma, log in, enter your name and design role, create your account, and explore the welcome page and optional team setup as you begin learning the basics.

    0:58

  • The Basics

    Explore the FEMA main page and file browser, sign in with multiple accounts, manage drafts and recent files, create teams, invite members, and access the community plugins.

    2:20

  • Creating New Files

    Create a new design file from drafts, name it, and access version history and autosave. Navigate layers, the toolbar, and properties, and learn basic export and desktop vs web workflows.

    3:03

  • The Main Toolbar

    Explore the main toolbar in Fatemah, mastering move and scale tools, frames, shapes, text, and the share, avatars, and zoom features for canvas design.

    2:37

  • The Properties Panel

    Learn how the properties panel adapts to selections to control a shape's position, size, rotation, border radius, fill, stroke, and effects, and how text settings and export options work.

    2:55

  • The Layers Panel

    Explore the left layers panel to manage text and shapes, duplicate rectangles, and understand how object order creates a view hierarchy while accessing assets and pages.

    1:26

  • Frames

    Master frame-based layouts to organize objects across multiple screens for mobile, web, and social media projects; align, space, and copy across frames using device presets and pixel grid tools.

    3:26

  • Grids & Guides

    Explore grids and guides to organize objects within frames using layout grids, column grids, and pixel grids, then add and adjust margins and guides for precise alignment.

    3:26

  • Creating Shapes

    Learn to create and style shapes in the design app, using rectangles, circles, gradients, borders, rounded corners, and copied styles plus outline strokes.

    7:16

  • Alignment Tools

    Explore alignment tools to tidy and distribute multiple shapes within a bounding box, aligning left, center, right, top, and bottom, and using tidy up and vertical and horizontal spacing.

    2:36
03

Crafting Our Marketing Campaign

8 lectures • 28min

  • 1. Planning Our Marketing Campaign

    Identify clean kangaroo's value proposition by framing customers' laundry and dry cleaning needs, then use user stories to shape compelling marketing campaigns and highlight time as a selling point.

    4:58

  • Choosing the Right Ad Platform

    Explore choosing the right ad platform for Facebook and Instagram ads, set ad objectives, target audiences by age and location, and learn about ad formats.

    3:53

  • Browsing Sample Facebook Ads

    Browse real Facebook and Instagram ads from Slike, Google, and Heal to learn how strong value propositions, eye-catching visuals, and time-constrained offers drive action with clear calls to action.

    5:05

  • Browsing Sample Instagram Ads

    Explore sample Instagram ads and learn to design visually driven campaigns that use imagery to convey user needs and key value props, with free photo resources for future lessons.

    1:59

  • Picking the Right Images

    Learn how to pick ad images with high contrast to grab attention, match the target audience, and keep enough white space for readability on Instagram and Facebook.

    2:41

  • Where to Find Images to Use

    Discover three image resources you can use for free or paid images in your marketing campaigns: pixels, splash, and everypixel, and learn to search and download suitable images for ads.

    2:37

  • 3 Sample Ads to Design

    Design three sample ads for a clean kangaroo campaign, targeting busy professionals, small gym owners, and on-demand customers, highlighting time savings, success stories, and convenient laundry delivery.

    5:11

  • Downloading Images to Use

    Select images that convey the time theme for busy professionals and download the chosen photos from splash.com to design the first ad.

    1:53
04

Designing Our Ad Sets

9 lectures • 43min

  • Starting with a Facebook Ads Template

    Explore designing Facebook and Instagram ads with FEMA templates, visualize campaigns as you build, use the 1200x628 pixel size guide, and create single-image ads with drag-and-drop backgrounds and text tools.

    4:30

  • Adding Our Image

    Import a high-quality image into the Facebook ad template using drag-and-drop or the shape tool, resize with keyboard shortcuts while preserving proportions, and preview the ad before moving to copywriting.

    2:36

  • Copywriting for Our Ad

    Compose concise Facebook ad copy for Clean Kangaroo by starting with why, highlighting time savings and feeling fresh, and crafting a short body, headline, and a clear call to action.

    5:41

  • 3 Steps to Writing Effective Ad Copies

    Develop effective ad copies by tailoring value propositions to a specific audience, delivering a concise product pitch, and presenting a clear, non-pushy call to action with tested variations.

    8:59

  • Adding Text to Our Ad Design

    Learn to edit ad copy in Fatemah by pasting text into the editable text box, adjusting width and line height, and sizing font for a readable Instagram and Facebook ad.

    3:38

  • Adding Branding to Our Ad

    Enhance your Instagram and Facebook ad branding by editing text, importing the logo from branding resources, resizing with constraints, and masking for a consistent shape.

    3:42

  • Headline & Description Text

    Craft a compelling ad headline and description, adjust the layout and links, and test copy variations to boost conversions, with examples like get started with ten dollars and on-demand laundry.

    4:45

  • Picking the Right CTA

    Learn how to pick the right Facebook ad CTA using the business help center, with options like learn more, sign up, and shop now, and test multiple ad variants.

    2:44

  • Creating an Ad Set

    Learn to build and test multiple ad set variations for Facebook and Instagram using assets, copy A/B testing, and efficient duplication to optimize performance.

    6:32
05

Tweaking Our Ad Images

5 lectures • 20min

  • Finding More Images using Plugins

    Learn to accelerate your Instagram and Facebook ad visuals by using Sigma community plug-ins to access stock images, install tools, search for photos, and insert images directly into your project.

    4:37

  • Cropping & Resizing Our Images

    Crop and resize images to Instagram's square format using Sigma's main component, creating square assets for Instagram and carousel ads.

    3:23

  • Adding Text to Images

    Learn to add a single text overlay on a square image for ads, avoid too much text, and maintain readability with a gradient and proper sizing away from faces.

    5:54

  • Editing Photos Inside Figma

    Explore essential photo editing tools in Figma to fine-tune images for Instagram carousels, including fill and fit options, cropping, rotation, exposure, contrast, saturation, temperature, tint, highlights, and shadows.

    2:50

  • Exporting Our Ad Sets

    Learn to export ad asset groups and frames from the design tool, choose formats like png or jpeg, save to a folder, and share assets with teammates for carousel ads.

    3:40
06

Carousel Ads

9 lectures • 48min

  • What are Carousel Ads?

    carousel ads package up to 10 images or videos in one unit, with separate headlines per image to showcase multiple products, including testimonials from laundry stores for clean kangaroo.

    4:23

  • Downloading Resources

    Create authentic testimonial assets for Instagram and Facebook carousel ads by selecting six concise testimonials, sourcing square stock images, and preparing concise, engaging content for ads.

    3:17

  • Carousel Ad Template

    Open a Facebook carousel ad template from the community, duplicate it to your files, and customize cover images, profile photo, company name, and ad text with a live preview.

    4:31

  • Adding Our Profile Photo

    Upload and customize your profile photo in the Carasso template by inserting the clean kangaroo logo, resizing with shift to preserve proportions, and centering the image for a polished brand.

    3:04

  • Adding the Carousel Ad Photos

    Delete excess carousel slides, import six prepared images, place and resize them for consistent face framing, and preview the carousel to ensure visual flow for Instagram and Facebook ads.

    6:28

  • Copywriting Our Primary Text

    Create two primary text copies for a testimonial ad and use A/B testing to find the best messaging for laundry-store customers, with a clear call to action.

    3:27

  • Ad Copy Exercise Solution

    Create two testimonial ad copies for laundry and dry cleaning businesses, highlighting why to go online with clean kangaroo and how it can yield 3x revenue, with ab testing.

    8:35

  • Adding Our Testimonials to Headlines

    Learn to craft testimonial headlines within Facebook's 40-character limit, shorten text to two lines to avoid truncation, and preview with carousel ads to optimize call-to-action links.

    6:47

  • Adding a CTA

    Add a learn more call to action to Facebook and Instagram ads, set a link for each carousel card, and rename assets. Test in prototyping and share previews.

    7:00
07

Product Ad

17 lectures • 1hr 15min

  • Product Ad Overview

    Design graphical product ads for Instagram and Facebook by combining graphics with product images, placing app screenshots in mobile or web frames, and sketching ad concepts with backgrounds and slogans.

    1:40

  • Sketching our Product Ad

    Sketch a single image product ad for the clean kangaroo mobile app, featuring a device mockup, app screenshot, company logo, and a slogan on a gradient background with wave accents.

    2:54

  • Designing a Background

    Create a background for a social ad using colors, patterns, or gradients, organize campaigns in a new file, and match the blue and orange color scheme with the eyedropper.

    5:17

  • Adding a Gradient

    Learn to apply gradients to social ads by using linear, radial, angular, or diamond options, tune colors with hex codes and opacity, and tweak the angle for a cohesive background.

    5:23

  • Using Plugins for Backgrounds

    Explore background plugins in FEMA to quickly create varied ad backgrounds with gradients, waves, and blobs, using community templates for faster design.

    6:15

  • Background Templates to Use

    Explore community templates to create compelling ad backgrounds with patterns, leaves, doodles, and waves, preview files, duplicate components, adjust colors and opacity, and tailor a unique product ad.

    5:45

  • Finalizing Our Background

    Finalize the background by deleting one blob, placing the phone mock up on the right, and applying a white wave at 20 percent transparency with background blur and drop shadow.

    1:43

  • Adding a Mockup

    Choose and customize phone and web mockups from the Figments community, duplicate templates, and apply your product screenshot with a plugin, then rotate, flip, and fit it in the frame.

    8:23

  • Coming up with a Slogan

    Develop a memorable slogan for Clean Kangaroo by keeping it short, consistent with brand image, and focused on the unique selling proposition to stay timeless and standalone.

    4:20

  • Picking a Slogan

    Develop five slogan ideas for clean kangaroo's on-demand laundry, test which works best in the market, and pick a short, simple, action-oriented option that reflects the service.

    4:06

  • Applying Our Slogan

    Apply the slogan to your product design using installed brand fonts. Install and use kaliya and rubicon, then adjust size, spacing, and alignment for a consistent, eye-catching ad.

    5:27

  • Writing Our Primary Text

    Craft a primary text for a product ad by tailoring to busy young professionals using clean kangaroo, including a brief product pitch and a clear call to action.

    3:33

  • Primary Text Exercise Solution

    Craft primary text for Instagram and Facebook ads using a promotion code and a time-limited call to action, such as get ten dollars off your first delivery.

    4:20

  • Cropping for Instagram

    Crop the product ad to a square for Instagram, then duplicate the frame, adjust text, and align the iPhone mockup for both Instagram and Facebook ads.

    3:38

  • Exporting our Product Ads

    Export your product ads by selecting the frames, choosing 2x export, and saving to a folder, then review both exports and plan a carousel version.

    1:20

  • Carousel Version

    Convert a product ad into a four-image carousel for Instagram and Facebook by duplicating frames, resizing to 2520 by 630, and applying a four-column layout grid.

    4:59

  • Finishing our Carousel Version

    Finish the carousel product ad by adding vector illustrations and text to the last two pages, then install the Splitter Frames plugin to create four 630 by 630 exportable images.

    6:15
08

Publishing Our Ad

7 lectures • 43min

  • Facebook Ads Manager Intro

    Learn to set up Facebook and Instagram campaigns in Facebook Ads Manager, creating a product carousel ad and a product ad from scratch, and understand campaigns, assets, ads, and budgets.

    5:58

  • Choosing a Campaign Objective

    Choose a Facebook and Instagram campaign objective to align with your goals, from awareness to consideration and conversion, including traffic, engagement, app install, lead generation, and catalog sales.

    3:58

  • Creating a New Campaign

    Choose the traffic or app install objective to drive website visits or direct app installs for clean kangaroo, then name your campaign and set up ads on Facebook and Instagram.

    3:24

  • Campaign Setup

    Set up a Facebook ads campaign by configuring campaign name, special ad categories, buying type, and traffic objective, and explore a/b testing and budget optimization options.

    4:39

  • Ad Set Setup

    Set up the ad set by naming it, selecting traffic to a website, using dynamic creative with offers, then configure budget, schedule, and audience (location, age, gender, saved audiences, interests).

    7:49

  • Selecting a Target Audience

    Refine your Facebook audience by selecting demographics, interests, shopping behaviors, and exclusions, then optimize placements and delivery for outcomes like landing page views and link clicks.

    7:02

  • Ad Setup

    Set up your campaign and build a product carousel ad for Facebook and Instagram. Upload images, add a primary text, select a call to action, preview, and prepare to publish.

    9:47
09

What's Next

1 lecture • 1min

  • Conclusion

    Celebrate completing the Facebook and Instagram marketing design course, showcasing how to create and publish image and carousel ads. Seek ongoing inspiration and offer feedback and support for future campaigns.

    1:28