Course Curriculum

Build a Winning Social Media Content Strategy

3sections
9lectures
30mtotal

What you’ll learn

  • Why a social media strategy is important.

  • The basic components of your brand story.

  • How to set goals for your social media efforts.

  • How to choose which social media channels to use.

  • How to use content formats for better efficiency.

  • How to plan your content.

01

Introduction

2 lectures • 5min

  • Introduction

    Develop a practical social media strategy that aligns brand identity with business goals, using a repeatable drumbeat of formats to attract talent, generate leads, and raise brand awareness.

    1:26

  • Why a social media strategy is important:

    Clarify business goals with a well-made social media strategy to boost engagement and growth, replacing guesswork with a framework for higher-quality posts.

    3:05
02

The basic components of a good social strategy

6 lectures • 23min

  • Download the social media strategy template.

    Activity

  • The social media strategy template

    Discover a five-component social media strategy template covering brand identity, goals, channels, content formats, and content planning, with a downloadable template and practical examples from Rockhopper Socks.

    1:18

  • Component 1: Building stones of the brand

    Define your brand identity as the foundation of a winning social media strategy by clarifying why you exist, your target audience, competitors, and emotional and functional benefits.

    5:22

  • Component 2: Social media goals

    Define 2–3 clear business goals aligned with your brand identity, merging related goals into one overarching theme, then choose the right channels for your brand.

    1:52

  • Component 3: Which channels are right for you?

    Identify the right social channels by analyzing where your audience spends time, align platforms with goals, and use surveys and analytics to tailor content formats.

    2:47

  • Component 4: Content formats

    Create content formats that tackle your goals by turning one idea into multiple posts, tailoring each format to platforms, visuals, and your strategy.

    5:00

  • Component 5: Content Planning

    Create a fixed content drumbeat by rotating formats across platforms to match evolving yearly goals, ensuring each goal is represented and the plan guides what you communicate.

    6:24
03

Outro & next steps

1 lecture • 3min

  • What's next?

    Develop a repeatable content formats approach aligned with your brand identity and goals, then execute the strategy with creative posts; stay current, test, iterate, and nurture your target audience.

    3:08