Course Curriculum

The Complete Generative AI for Social Media Marketing Guide

10sections
127lectures
8h 14mtotal

What you’ll learn

  • Understand how generative AI is transforming the social media marketing landscape

  • How to use Generative AI tools for content creation

  • Leverage Perplexity AI for efficient market research, trend analysis, and competitor insights

  • Design stunning visuals using Canva, DALL·E, Midjourney, OpenArt, and other cutting-edge tools

  • Create lifelike video avatars and marketing videos using HeyGen, HourOne, OpenArt, and Kling AI

  • Optimize customer experience using AI-enhanced personalization and engagement strategies

01

Why AI is Revolutionizing Marketing

6 lectures • 16min

  • Welcome to Generative AI for Social Media Marketing

    Get a quick look at how AI will level up your social media marketing

    2:28

  • How AI is Transforming Social Media Strategy

    Learn how AI is reshaping social media—from content creation to audience targeting—for faster, smarter marketing

    2:53

  • AI in Modern Marketing

    Explore how AI transforms marketing with personalization, automation, and data-driven insights

    3:17

  • General AI vs. Specialized Tools for Marketing

    Understand the advantages of using specialized AI tools for precise and effective marketing

    3:20

  • AI-Driven Marketing Strategy

    Follow a clear, AI-powered workflow to create a cohesive and actionable marketing strategy

    3:50

  • Course Feedback & Suggestions

    Thanks for taking this course! Your feedback helps us improve content and make the learning experience even better.

    0:14
02

Designing Your AI-Driven Social Media Workflow

25 lectures • 1hr 31min

  • Course Resources

    Access all the materials and templates that support your learning journey

    0:12

  • Fundamentals of Market Analysis

    In this lesson, we’ll explore the fundamentals of market analysis and how AI tools can help predict trends, analyze customer sentiment, and guide strategic decisions.

    4:30

  • Key AI Platforms Changing Discovery: ChatGPT, Perplexity, Google AI Overviews

    Get to know ChatGPT, Perplexity, and Google AI Overviews—leading tools reshaping how people find and interact with information online

    7:56

  • Key AI Technologies in Market Prediction

    In this lesson, we’ll explore key AI technologies like Machine Learning, NLP, Predictive Analytics, and Recommendation Systems, and how they revolutionize market trend predictions and business strategies.

    4:17

  • Image Generation

    Create unique visuals for marketing and branding with OpenArt

    4:15

  • How to Create Images with Claude

    Learn how to generate AI-powered images using Claude’s creative tools

    3:50

  • Claude Projects for Content Creation

    Learn how to leverage Claude AI project for generating blog posts, social media content, and marketing materials.

    3:07

  • Writing Blog Posts, Articles, and Website Content with Claude Pro

    Discover how to use Claude Pro for generating high-quality written content for various platforms

    3:51

  • AI-Powered Copywriting for Ads, Emails, and Social Media

    Explore how Claude AI can create compelling ad copy, email campaigns, and social media posts

    4:03

  • Video Avatars Generation

    Generate video avatars for content and personalization with HeyGen

    3:30

  • Trend Analysis

    Identify and predict market trends with Google Trends

    2:09

  • Creating Presentations with Copilot

    In this lesson, we'll show you how you can create a presentation from scratch using Copilot

    2:16

  • Data Analysis in Excel

    In this lesson, you will learn how to analyze your tables in Excel using Copilot

    1:51

  • Image Generation with Copilot

    In this lesson, we'll show you how to generate images in Copilot in seconds

    3:05

  • Conducting Keyword Research with Copilot

    Here, we'll conduct basic SEO search using Copilot

    2:00

  • Utilizing Copilot for Email Marketing

    In this lesson, you'll learn how to use Microsoft Copilot for crating emails and optimizing your email marketing

    2:00

  • Predictive Analytics and Trend Analysis

    In this lesson, we'll cover how you can easily do your analytics research using AI

    1:48

  • Multichannel Marketing Strategies with Copilot

    Here, you'll learn how Copilot can help you in your marketing endeavors.

    1:49

  • Generating Social Media Texts with Jasper

    Automate social media content creation with Jasper AI

    7:52

  • Designing Content in Canva: Quick and Easy

    Create stunning visuals effortlessly with Canva AI tools

    4:18

  • Text-to-Video Automation with Turbo Scribe AI

    Convert text into engaging videos with AI automation

    3:42

  • Exploring Basic Image Generation

    In this lesson, we'll tell you the main rules for basic image generation

    6:23

  • Using DALL-E for Marketing and Branding

    In this lecture, we'll show you ways how you can use Ai to generate images for your marketing and branding campaigns.

    4:10

  • Get better educational experience with Udemy's AI Assistant

    Smarter learning starts here and boost your progress with Udemy’s AI Assistant

    6:13

  • How to Study on Udemy?

    Udemy interface, how to get the moку from your studies

    2:15
03

Advanced ChatGPT Features for SMM

10 lectures • 34min

  • Organizing Your Chats into Projects

    In this lesson, we'll show you how to use Projects in ChatGPT to organize your conversations

    5:26

  • Creating Tasks in ChatGPT

    In this lesson, we'll share how to use ChatGPT for reminders and tasks

    1:36

  • Using the Deep Research Feature

    In this lesson, we'll cover how to use the Deep Research feature for more accurate results

    3:20

  • How to Manage ChatGPT’s Memory

    In this lesson, we'll show you how to use ChatGPT's memory to your advantage

    3:55

  • Uploading Images and Analyzing Them

    Learn how to upload images to ChatGPT and use its AI capabilities to interpret, describe, or analyze visual content.

    3:02

  • Creating Images in ChatGPT

    Discover how to generate custom images directly in ChatGPT using detailed text prompts

    3:45

  • Generate Charts and Diagrams with ChatGPT

    Explore how ChatGPT can help you create charts, graphs, and diagrams for data visualization and presentations.

    4:10

  • Uploading and Analyzing Documents (PDF, DOCX, etc.)

    Find out how to upload documents to ChatGPT and extract, summarize, or analyze the content with ease

    3:43

  • Speech-to-Text with ChatGPT

    See how to convert spoken words into text using ChatGPT's built-in speech recognition feature

    1:56

  • Exploring Voice Mode and Real-Time Conversations (ChatGPT Voice)

    Experience ChatGPT’s voice mode for interactive, real-time conversations using natural speech

    2:54
04

TOP-30 Use Cases of MyGPT

32 lectures • 2hr 11min

  • The Most Popular Use Cases of MyGPTs

    Discover the most in-demand ways people are using MyGPTs to solve everyday problems and boost productivity.

    18:21

  • Home Chef Helper

    Learn how to create a MyGPT that assists with meal planning, recipe ideas, and kitchen organization.

    3:03

  • Sous Chef (Ingredient‑to‑Recipe Finder)

    Build a MyGPT that transforms whatever ingredients you have into delicious recipe suggestions.

    3:18

  • Cooking Practice

    Create a MyGPT that helps users improve their cooking skills through guided techniques and interactive feedback.

    1:46

  • Travel Planner

    Design a MyGPT that crafts personalized travel itineraries based on interests, budgets, and timeframes.

    3:07

  • Social Media Content Generator

    Learn how to build a MyGPT that generates captions, hashtags, and post ideas tailored to different platforms.

    4:12

  • Media Matchmaker

    Create a MyGPT that recommends movies, shows, books, or podcasts based on mood and preferences.

    2:17

  • Language Learning Assistant

    Design a MyGPT that supports learners with vocabulary building, grammar practice, and conversational exercises.

    4:06

  • Graphic Design Helper

    Build a MyGPT that provides design inspiration, layout tips, and feedback for non-designers.

    4:38

  • Design Template Generator

    Learn how to create a MyGPT that suggests editable templates for presentations, posters, and social media graphics.

    2:27

  • Image Prompt Creator

    Create a MyGPT that helps users craft detailed prompts for AI image generation tools like DALL·E or Midjourney.

    4:39

  • Prompt Engineering Assistant

    Design a MyGPT that assists users in writing better, more effective prompts for various AI tasks and tools.

    4:19

  • Company Knowledge Base

    Design a MyGPT to store and retrieve essential company information, enabling quick answers and streamlined internal communication.

    2:36

  • Writing Assistant

    Create a MyGPT focused on enhancing writing, offering suggestions for grammar, style, tone, and overall clarity to improve content quality.

    3:55

  • Spreadsheet - Excel Formula Helper

    Build a MyGPT that provides guidance and support for using Excel formulas, helping users apply them to their data seamlessly.

    3:22

  • Video Script Generator

    Design a MyGPT to automatically generate video scripts based on input, allowing users to create compelling content with minimal effort.

    4:42

  • SEO - Marketing Optimizer

    Develop a MyGPT to analyze and optimize marketing strategies, offering SEO tips and actionable insights for boosting online presence.

    4:07

  • Marketing Strategy Assistant

    Create a MyGPT that guides users in crafting targeted marketing strategies, offering recommendations based on their business goals and target audience.

    5:09

  • Creative Writing Coach

    Build a MyGPT designed to inspire and guide creative writers, providing feedback and prompts to spark imagination and improve writing skills.

    3:07

  • Custom Design Canva Assistant

    Design a MyGPT that helps users create custom designs in Canva, offering layout suggestions, color schemes, and design tips.

    4:23

  • Interective Story - Game Generator

    Develop a MyGPT that generates interactive stories or text-based games, with dynamic paths and outcomes based on user choices.

    5:09

  • Data Analyst - Vizualization Assistant

    Create a MyGPT to assist users in transforming data into visually appealing charts, graphs, and dashboards for clearer insights.

    3:25

  • Negotiation - Sales Coach

    Design a MyGPT to coach users through negotiation scenarios, providing strategies and role-play exercises to improve sales tactics.

    3:06

  • Math Tutor

    Build a MyGPT that explains math concepts and guides users step-by-step through solving problems across various topics.

    3:49

  • Programmimg Tutor - Python

    Design a MyGPT to teach Python programming, providing structured lessons, coding challenges, and solutions for learners at all levels.

    3:13

  • Programmimg Tutor - SQL

    Create a MyGPT focused on SQL, offering tutorials and exercises to help users understand and execute SQL queries effectively.

    2:42

  • Programmimg Tutor - Web Dev

    Develop a MyGPT that teaches web development, covering HTML, CSS, JavaScript, and frameworks, guiding users through hands-on projects.

    3:14

  • Vulnarabilty Lookup

    Design a MyGPT that helps users identify and assess system vulnerabilities, providing guidance on securing applications and networks.

    3:18

  • Meeting - Note Summarizer

    Build a MyGPT that summarizes meeting notes, extracting key points and action items for easy reference and follow-up.

    4:35

  • README - Documentation Helper

    Create a MyGPT to generate clear and structured README documentation, making it easier for developers to communicate project details.

    3:19

  • SEO Expert - Web Auditor

    Design a MyGPT to perform SEO audits, identifying optimization opportunities and offering actionable insights to improve web rankings.

    3:00

  • Explain Like I am 5

    Develop a MyGPT that simplifies complex topics by breaking them down into easy-to-understand explanations for anyone, regardless of prior knowledge.

    4:57
05

Mastering Perplexity AI for Social Media Insights

10 lectures • 51min

  • Perplexity AI: Free&Pro

    Learn the key differences between the Free and Pro versions

    11:20

  • What Is Perplexity AI? Key Features and Capabilities

    Explore its core features and how they can help you work smarter

    3:44

  • Perplexity vs competitors

    See how Perplexity stacks up against ChatGPT, Gemini, and others

    15:04

  • Automating Repetitive Marketing Tasks with Perplexity AI

    Save time by letting Perplexity handle the busywork

    3:14

  • Scaling Business Operations with AI-Driven Workflows

    Streamline your operations using AI-driven workflows

    2:37

  • Automating Social Media Campaigns with Perplexity AI

    Plan, write, and optimize social content faster

    3:35

  • Automating Email Responses and Customer Interactions

    Use AI to respond to emails and support queries

    1:57

  • Conducting Market Research and Competitor Analysis with AI

    Get fast insights into trends and competitors

    4:08

  • Leveraging Perplexity AI for Personalization and Customer Segmentation

    Tailor your messaging with audience insights

    2:30

  • Automating Lead Generation and Nurturing Campaigns

    Generate and nurture leads automatically

    3:01
06

Gamma App for Social Media Storytelling

8 lectures • 29min

  • Gamma App Overview

    Take a guided tour of the Gamma app interface to understand its layout, tools, and main features.

    2:28

  • Generating Slides with AI Assistance

    Learn how to use AI to quickly generate professional-looking slides with minimal effort.

    3:31

  • Interactive & Engaging Presentations

    Discover tools and techniques to make your presentations more dynamic and audience-friendly.

    2:26

  • Structuring a Presentation Effectively

    Get practical tips for organizing your content to deliver clear, impactful presentations.

    9:11

  • Creating Your Own Theme

    Explore how to design and customize a unique presentation theme that matches your style or brand.

    2:46

  • Creating a Webpage Using AI

    Learn how to build a webpage from scratch using Gamma’s AI-powered tools, with no coding or design experience required.

    3:56

  • Social Media Creatives with Gamma App

    Learn to design eye-catching social media visuals quickly and easily with Gamma.

    2:15

  • Creating AI Images with Gamma

    Discover how to generate original images using Gamma’s built-in AI image generation features.

    2:10
07

Social Media Visuals Made Easy with Canva

16 lectures • 31min

  • Navigating the interface: updated tools, panels, and document types.

    This lesson walks you through the updated Canva interface, panels, navigation, and where key tools now live after recent changes.

    2:22

  • How to use templates effectively and avoid the “Canva look”.

    This lesson shows how to use Canva’s templates without looking generic — with smart editing tips to make designs feel fresh and branded.

    2:04

  • Setting up your Brand Kit: fonts, colors, logos.

    In this lesson, you’ll learn how to set up your Brand Kit to keep your content consistent and professional across all formats.

    2:17

  • Creating and saving your own reusable templates.

    This lesson walks you through creating and saving your own templates in Canva so you can reuse layouts without starting from scratch.

    1:58

  • Magic Design: turn your idea into a design in seconds.

    In this lesson, we’ll explore Magic Design — Canva’s AI layout tool — and see how a simple prompt can turn into a ready-to-use visual.

    1:41

  • Magic Write: AI copywriting inside Docs & Slides.

    This lesson introduces Magic Write, the AI writing assistant built into Canva, and shows how to generate headlines, captions, and outlines.

    1:36

  • Text to Image + AI Apps: generate visuals from prompts.

    In this lesson, you’ll learn how to generate unique visuals using text prompts — with Canva’s built-in AI and third-party integrations.

    1:49

  • Canva's video editor: trimming, transitions, and music.

    This lesson shows how to edit videos directly in Canva — from trimming clips to adding transitions, sound, and animated overlays.

    1:53

  • Animation tools: timing, flow, and storytelling

    In this lesson, we’ll use Canva’s animation controls to bring designs to life — and build visual flow that supports your message.

    1:52

  • Using Layers, Grids, and Frames for pro-level layouts.

    This lesson breaks down how to work with layers, grids, and frames — so your designs feel clean, aligned, and intentionally structured.

    1:46

  • Magic Resize: adapt a single design to multiple formats instantly

    In this lesson, you’ll learn how to repurpose one design into multiple platform formats using Canva’s Magic Resize feature.

    2:15

  • Publish directly to Instagram, LinkedIn, Google Drive.

    This lesson shows how to publish designs straight from Canva to platforms like Instagram or LinkedIn — or send them to Google Drive.

    1:50

  • Content Planner: schedule and automate posts from Canva.

    In this lesson, you’ll discover how to use Canva’s built-in Content Planner to visually organize and schedule your posts automatically.

    1:52

  • Canva Teams: real-time collaboration and role settings.

    This lesson walks through Canva’s collaboration tools — including real-time editing, team roles, and managing access for shared content.

    1:30

  • Access control, version history, and restoring drafts.

    In this lesson, we’ll explore how to manage file access, view past versions, and restore previous drafts without losing your work.

    1:58

  • Smart file organization: folders, naming systems, template hubs.

    This lesson covers practical ways to keep your Canva workspace tidy — from naming conventions to folders, hubs, and design systems.

    1:59
08

Crafting Social Media Graphics with DALL·E and Midjourney

16 lectures • 1hr 25min

  • Visual Content with DALL-E

    In this lesson, meet DALL-E and its capabilities.

    5:27

  • Getting Started with Midjourney

    In this lesson, meet Midjourney and its capabilities.

    6:43

  • Midjourney’s interface, features, and settings

    In this lesson, learn more about MJ interface.

    4:37

  • Other Midjourney features

    In this lesson, learn more about MJ features

    5:16

  • Generating images with OpenArt

    In this lesson, your goal is to discover how to generate and edit amazing AI images with OpenArt.

    7:05

  • AI Powered Social Media Content with Stockimg

    In this lesson, we'll show you how to generate different social media posts with the help of AI

    7:05

  • Portrait Generation with Picsi

    In this lesson, meet Picsi and its capabilities.

    6:38

  • Introduction to Leonardo

    In this lesson, meet Leonardo and its capabilities.

    3:59

  • Audio Content Creation with Suno

    In this lesson, meet Suno and its capabilities.

    4:38

  • Using PhotoRoom and Flair for product photography

    In this lesson, meet PhotoRoom and Flair and their capabilities.

    4:08

  • Enhancing Photos with LetsEnhance.io

    In this lesson, we will show you how to make your photos sharper and better-looking with LetsEnhance.io.

    5:48

  • Image Editing and Enhancement with Claid.ai

    In this lesson, we will show you how to edit your images with Claid.ai easily.

    4:39

  • AI Image Editing with Remove.bg

    In this lesson, we'll show you how to easily edit your pictures with the Remove.bg tool.

    4:46

  • Techniques for video content creation

    In this lesson, you will see the ways of video generation.

    6:02

  • Video Creation with Pika

    In this lesson, meet Pika and its capabilities.

    3:34

  • Video Creation with Runway

    In this lesson, meet Punway and its capabilities.

    4:19
09

AI Avatar Creation with HeyGen, OpenArt & HourOne

3 lectures • 15min

  • Text Translation in Heygen

    Translate text with HeyGen.

    1:52

  • Elai for Avatars generation

    In this lesson, we'll show you how to use AI Avatars to enhance your content creation and make it unique.

    7:43

  • AI Avatar Creation with HourOne AI

    In this lesson, we will generate AI avatars with HourOne, another great GenAI tool for avatar creation.

    5:35
10

Clueso: A Simple Guide to Video Recording and Editing

1 lecture • 11min

  • AI-Powered Video Recording Guide

    In this tutorial, you'll see the full workflow in Clueso: from the first screen recording to the final edited video.

    11:13