Course Curriculum

How to target your Facebook boosts so you get a response

7sections
26lectures
59mtotal

What you’ll learn

  • You will be able to identify three target markets to which you can promote

  • You will understand the difference between organic and paid reach

  • You will know how to boost a post

  • You will know how to create an advert

  • You will be able to decide on a budget to spend

  • You will know when a Facebook advert is working for you

01

Introduction

5 lectures • 9min

  • Introduction

    Learn to target your Facebook boosts to reach the right audience, choose compelling visuals and copy, set spending and duration, and interpret results to increase reach and engagement.

    2:49

  • The Power of Facebook boosting is in the thinking not the mechanics

    The power of Facebook advertising is in the thinking not the mechanics

    2:01

  • Facebook website versus Facebook Adverts Manager App

    Learn to target your Facebook boosts by choosing the most suitable form—website browser, mobile app, pages manager app, or adverts app—and optimize boosts for posts.

    1:01

  • Accessing Meta Business Suite and Swopping Profiles

    Meta (formerly known as Facebook) continues to change how to access tools. This lecture shows you how to change from being your person into your business as well as how to access the new Meta Business Suite. You can go straight to Meta Business Suite by going to https://business.facebook.com

    1:25

  • Why is highlighting how you are remarkable (Purple Cow) is important

    This is a bonus lecture to get your mind thinking on how your product or service is remarkable and why highlighting that is essential

    1:29
02

Capture your audience with great writing

2 lectures • 6min

  • Introduction

    Craft writing that resonates with the right persona to captivate your audience, drive action, and cover six top tips and three things you need for every post.

    0:29

  • How to create great writing

    Write targeted, conversational Facebook posts that appeal to three personas, differentiate you, and boost engagement with clear language, visuals, and actionable prompts.

    5:54

  • What are the essentials of a great post?

    Activity
03

Boosting your post

9 lectures • 19min

  • Introduction

    Learn the mechanics of boosting a post, target an audience, set a budget, choose the post to boost, and measure its success across four lessons.

    0:35

  • Creating your audience

    Create targeted Facebook audience segments by layering location, demographics, interests, and behavior, refining criteria from 100 percent to 99 percent until your budget is spent; save and reuse named audiences.

    2:03

  • Setting your budget

    Set a lifetime budget with a start and end date to control spend, and test with a small budget, half the cost of a cappuccino per audience per 24 hours.

    1:24

  • Choosing your post

    Select a post to boost by choosing one already on your page that matches the audience you created, ensuring it’s published before you proceed with boosted posts.

    0:34

  • How to create your audience - walkthrough video

    6:52

  • How to set your budget - walkthrough video

    Learn how to set your Facebook boost budget, choosing daily or lifetime spend, scheduling start and end dates, and predicting reach and audience size for better responses.

    1:15

  • How to choose your post - walkthrough video

    Select the correct page, choose an existing post for your target audience, review budget and campaign components, then publish or pause the Facebook boost as needed.

    2:50

  • Measuring your success

    Measure the success of your Facebook boosts by comparing cost per engagement and cost per 1000 reach, monitor organic versus paid reach, and aim for a 50/50 ratio.

    2:06

  • How to measure your boosted post's success - walkthrough video

    Explore how to measure a boosted post's performance by reviewing reach, engagement, and post-level details across organic and paid views, and learn to identify trends on your Facebook page.

    1:39
04

Getting your message in front of the right person

4 lectures • 14min

  • Introduction

    Identify market segments to tailor posts to the right people, customize messages for resonance, and boost engagement toward the desired response through three target personas and targeted words and images.

    1:01

  • Choosing three target markets

    Identify three target markets by matching audience characteristics to your Facebook boosts, using demographics and psychographics to tailor content so it resonates and drives engagement for a local bakery.

    5:02

  • Creating your three target markets

    Create three Facebook ad audiences by developing personas, selecting content for each, and using Facebook detailed targeting to map demographics, psychographics, and locations within a radius.

    5:02

  • Do you know who you are talking to?

    Activity

  • Digging deeper into your insights (measuring your success)

    Now that you have audiences, you have new ways to see if your boosts are working. In this lecture we will explore how to access this information.

    3:19
05

Conclusion

1 lecture • 1min

  • What's next?

    Celebrate completing course; boost a post step by step, tailor your message, and then experiment with Facebook adverts while reviewing two to three months of stats to grow organic reach.

    0:59
06

Monetised versus organic reach on Facebook

4 lectures • 7min

  • Introduction

    combine organic and paid reach to boost facebook offers, using boosted posts or adverts to monetize reach beyond followers, and learn how to set objectives for spending.

    1:24

  • Setting an objective for boosting a post

    Identify a clear objective for your Facebook boost and select the right tool based on goals such as event attendance, video views, website clicks, purchases, messages, or app downloads.

    1:12

  • When boosting a post is an effective tool

    Boost posts to drive awareness and engagement through the five stages before purchase—attention, interest, desire, action, purchase—by encouraging views, messages, and website visits.

    2:39

  • Where your post will appear

    Boost your post across multiple placements beyond the news feed—right-hand sidebar on Instagram and Facebook Messenger, and the Audience Network—let Facebook's algorithm place it on sites matching your targeting.

    1:29
07

It's always changing!

1 lecture • 2min

  • Stay adaptive

    Get an update on what's happening in social media

    2:24