Course Curriculum

Social Media & Youtube Video Marketing – 2025 UPDATE

5sections
10lectures
2h 6mtotal

What you’ll learn

  • Why people share content on social media?

  • How to make videos viral?

  • How to use Google trends for content strategy?

  • How to understand analytics in content?

  • Emotions to use in social media content

01

Psychology of Share-ability

4 lectures • 20min

  • Introduction to Viral Marketing

    Discover what creates video virality by focusing on shares, and craft relatable, emotionally engaging, educational content for a defined audience to boost retention and views.

    10:38

  • The Science Behind Why People Share Online

    2:06

  • FREE Hacks

    0:03

  • Emotions to adapt in videos

    Design videos around a single strong emotion—related belief, inspiration, or education—to maximize shareability on social platforms. Target precisely, package content for that emotion, and invite sharing.

    7:17
02

Trend Jacking, Using Data Analytics

2 lectures • 14min

  • How to use Google Trends

    Use Google Trends to identify trending topics and craft timely video content for YouTube and social media, assessing spikes and avoiding flat-line topics.

    8:36

  • Content, Keyword Analysis, YouTube SEO

    Discover trending keywords with chrome extensions Word IQ and Cube Buddy, assess content relevance, volume, and competition, and optimize tags and upload timing for YouTube SEO.

    5:03
03

Social Media hacks, trends

2 lectures • 37min

  • High power insights on OTT and entertainment industry

    Explore how ott and entertainment brands navigate covid-19 by embracing digital marketing, branding, growth mindsets, and adaptive storytelling to boost retention and engagement on social platforms.

    32:52

  • Social Media Marketing strategies

    Analyze how performance marketing and brand marketing balance to lower the cost per registration, boost brand searches through SEO, and build trust with category-specific influencers for measurable ROAS.

    3:52
04

Retention Theory

1 lecture • 11min

  • How to understand video retention graph

    Explain how audience retention drives video success by analyzing the first ten seconds, drop-offs, and mid-rolls using YouTube analytics, and apply insights to improve editing and storytelling.

    11:28
05

Bonus Materials on Viral Marketing

1 lecture • 44min

  • Audio podcast - Lecture (may contain Hindi language)

    Learn how to grow multi-brand web content at Pocket Aces, from short-form Filter Copy and long-form Dice Media to Gobble Local, Jambo, and Nutshell, through audience understanding and cross-functional collaboration.

    44:19