Course Curriculum

InstaGrowth: A Guide to Instagram for Business

8sections
33lectures
1h 49mtotal

What you’ll learn

  • Develop a results-driven Instagram strategy

  • Effectively reach and engage your target audience

  • Optimise your account for maximum impact

  • Enhance your content to boost engagement

  • Create engaging Instagram Stories and Highlights

  • Produce captivating Reels that resonate with viewers

  • Learn how to use a video editing app for polished content creation

  • Create compelling Instagram Guides

  • Learn the essentials for setting up Instagram Shopping

  • Expertly tag products in posts, Stories, and Reels for seamless shopping experiences

01

Introduction

1 lecture • 3min

  • What this course covers

    An introduction to our Instagram for Business course and explanation of what you will learn.

    2:32
02

Create a strategy for Instagram

7 lectures • 10min

  • Creating a strategy

    1:16

  • Set goals

    0:14

  • Know your audience

    2:05

  • Audience research

    2:17

  • Plan your content

    0:15

  • Research

    1:23

  • Optimise your bio

    2:09
03

Improve your content

3 lectures • 6min

  • Optimise your images

    4:31

  • Instagram tips

    1:14

  • Apps for images

    0:03
04

Instagram Stories

6 lectures • 23min

  • An introduction to Instagram Stories

    4:53

  • Instagram Stories: adding text and stickers

    6:00

  • Instagram Stories: more stickers

    4:21

  • How to create Instagram Stories: filming in app and uploading content

    Learn more about Instagram Stories. For how to tag products in Stories see section 8: Instagram Shopping.

    2:23

  • Highlights

    3:10

  • How to create Highlights

    2:39
05

Instagram Reels

9 lectures • 53min

  • Why use Reels?

    2:14

  • Ideas for Reels

    7:10

  • How to create Reels: filming in the app and editing

    6:36

  • How to create Reels: adding text and audio

    8:14

  • How to create Reels: stickers and posting

    6:19

  • How to use the align tool to film transitions

    1:57

  • How to create Reels using a template on Instagram

    1:36

  • Tips for Reels

    8:02

  • How to create a video for Reels on a video editing app (VN)

    VN is a video editing app which allows you to create 100 videos on the free package. https://www.vlognow.me/

    10:42
06

Instagram Guides

2 lectures • 3min

  • What are Guides?

    1:30

  • How to create an Instagram Post Guide

    1:41
07

Instagram Insights

1 lecture • 4min

  • Understanding Instagram Insights

    4:25
08

Instagram Shopping

4 lectures • 7min

  • Setting up Instagram Shopping

    0:46

  • How to tag products in posts (once you have set up Instagram Shopping)

    Learn how to tag products in posts - only available once you have set up Instagram Shopping.

    2:28

  • How to tag products in Stories (once you have set up Instagram Shopping)

    Learn how to tag products in Stories - only available once you have set up Instagram Shopping.

    1:41

  • How to tag products in Reels (once you have set up Instagram Shopping)

    Learn how to tag products in Reels - only available once you have set up Instagram Shopping.

    2:15