Course Curriculum

Positive Social Media Marketing

10sections
37lectures
2h 17mtotal

What you’ll learn

  • Learn understanding group behavior on social media

  • Learn brand building, launch and promotion on social web

  • Identify marketing opportunities through social web

  • Learn social network for marketing purposes

  • Build online reputation with social media marketing

  • Reputation management in the age of media and viral social media transmissions

  • The need for effective organization policies on social media and personal devices

  • How to maintain a brand reputation on social media

01

Introduction To social Media Marketing

7 lectures • 32min

  • Introduction

    Explore positive social media marketing by studying social media characteristics and networks. Learn advertising, branding, content planning, and online reputation management on social networks using quantitative tools.

    2:58

  • What is social media marketing

    Explore the meaning and key concepts of social media marketing by showing how social networks enable sharing videos and photos, real-time customer feedback, and access to online markets worldwide.

    4:29

  • Social media characteristics aspect

    Explore social media characteristics and aspects that reshape how people communicate worldwide, enabling real-time interaction with brands and requiring marketers to listen, engage, and adapt across evolving channels.

    4:44

  • Insight into social media networks from marketers point of view

    Explore how marketers use social media networks as a direct, extended channel to listen to customers, engage in discussions, and gather instant feedback, while integrating with other media channels.

    5:05

  • How social media is different from other media

    Explore how social media differs from traditional media, with millions online engaging in conversations that fuel word-of-mouth and public opinion, and understand audience control over content for marketing.

    5:30

  • Approaches to learning about social web for marketing professionals

    Learn to study the social web for marketing pros by analyzing channels, audience behavior, trust, feedback, and syncing campaigns with operations to influence purchase decisions.

    4:15

  • Understanding group behavior

    Understand how groups interact on the social web across blogs, forums, and networks to influence purchasing decisions and guide marketing strategies grounded in customer experiences.

    4:35
02

How To Manage Someone's Social Media

4 lectures • 14min

  • Content creation

    5:33

  • Platform-specific advice

    3:09

  • Time management

    1:20

  • Community engagement

    3:44
03

Critical Areas To Learn ON Social Media Marketing

8 lectures • 37min

  • Understanding social media channels

    Understand how social media channels reshape consumer behavior through interactive networks, and plan multi-channel advertising across blogs, videos, podcasts, email, and SMS.

    5:32

  • Social web channels and features- RSS feeder

    Explore how social web channels and features like blogs, forums, podcasts, audio, video, photos, SMS, and email drive engagement, with RSS feeds delivering timely updates to subscribers.

    4:09

  • Social network - A way element of social web

    Learn how social networks drive the social web and empower companies to participate, engage communities and individuals, and craft targeted communications strategies across social and business networks.

    5:01

  • Advertising on social network

    Explore how social networks transform advertising by moving from interruptive banners to interactive embedded marketing apps that engage audiences and reveal consumer behavior insights.

    3:55

  • Brand building, launch and promotion on social web

    Build brand reputation through social networks by enabling two-way conversations and authentic feedback. Use online communities as launch vehicles to drive promotion and gain consumer insights.

    4:18

  • Advertising planning on social web

    Advertising planning on the social web redefines marketing by turning online conversations into measurable brand reputation and loyalty signals, emphasizing participatory influence beyond traditional channels.

    4:04

  • Control the social web content

    Analyze how consumer generated media across blogs, videos, photos, and music shapes conversations and brand loyalty on social networks, while marketers guide discussions.

    5:01

  • Power of feedback and content

    Harness feedback and user-generated content, including photos and videos, on social networks to shape brand reputation. Align operations with promises to mobilize positive reviews and mitigate risks.

    4:52
04

Identifying Marketing Opportunities Through Social Networks

3 lectures • 8min

  • Internet usage - Then and now

    Explore how internet usage evolved from limited bandwidth to always-on access and how social networks create marketing opportunities by understanding channels and mediums to build your online reputation.

    2:04

  • TV and print media

    Analyze why tv and print ads are often ignored during commercial breaks and how marketers craft creative, relevant, and purposeful messages. Recognize social media as a complement with direct communication.

    2:28

  • Advertising and building brand through social network

    Explore how advertising on social networks uses banners, pop-ups, and media-rich ads to boost brand awareness and engage communities through ongoing conversations, turning audiences into customers and evangelists.

    3:29
05

How To Maintain A Brand Reputation On Social Media

3 lectures • 18min

  • Key strategies for social media reputation

    7:19

  • Key actions to avoid

    3:05

  • Building brand reputation online

    7:19
06

Social Network For Marketing Purposes

2 lectures • 5min

  • Building internal social network within organization

    Explore building internal social networks within the organization to support marketing, gather employee feedback, recruit talent, and foster an open culture that enhances product development and brand reputation.

    2:35

  • How to benefit from participating in professional and business social network

    Learn how professional networks unlock data on contacts, groups, and communities of experts; brands engage communities for product buzz, feedback, and market research through consistent, interactive interaction.

    2:12
07

Multiple Business Objectives With Social Media Marketing

3 lectures • 6min

  • Multi media technology has fueled the growth of social media

    Explore how multimedia technology drives social media growth across blogs, microblogs, audio and video sharing, and podcasts for marketing. Leverage audience interactions to inform product decisions.

    1:28

  • Leverage on collective intelligence of the community

    Leverage the collective intelligence of the community to connect with the audience, gain insights for product innovations, and guide future development through community feedback.

    2:23

  • Use multiple channels with different objectives

    Leverage multiple social media channels with different objectives to gather feedback, drive sales, and engage communities across blogs, video, podcasts, and other networks, informing strategy with interactive insights.

    2:04
08

Building Online Reputation With Social Media Marketing

2 lectures • 5min

  • Difference between traditional advertising on social media

    Contrast traditional and online social media advertising, highlighting interactive, permission-based engagement, audience ad blockers, and the need for marketers to invite participation and adapt to evolving trends.

    3:07

  • Building online reputation

    Understand how audience conversations shape online reputation and implement sustained, planned social media marketing activities that measure sentiment, feedback, and community characteristics to boost a sustainable online reputation.

    2:13
09

Use Of Quantitative Tools In Social Media Marketing

2 lectures • 6min

  • Customers benefit from helpful to marketers

    Explore how quantitative tools like ratings, reviews, and recommendations in social media shape brand awareness and loyalty, while listening to customer experiences to influence purchases.

    3:52

  • customers benefit from online quantitative tools

    Explore how online quantitative tools, ratings, and recommendations on social media influence awareness and purchase decisions, and how to monitor and control feedback to protect reputation.

    1:40
10

The Need For Effective Policies On Social Media And Personal Devices

3 lectures • 8min

  • the need for effective social media and smartphone policies

    Explores how organizations develop and implement effective social media and personal device policies to balance workforce needs, regulate work hours, and govern use of personal devices, wifi, and internet access.

    2:11

  • organizational marketing devices

    Implement and enforce bring your own device and corporate mobile policies to mitigate security risks, monitor social media usage at work, and regulate device access with approved, secure smartphones.

    3:01

  • loss of productivity and management control

    Assess how loss of productivity and managerial control arise from excessive social media use, and outline sensible policies balancing personal entertainment with official responsibilities during office hours.

    2:21