Course Curriculum

How to monetize your social media following – Workshop 2025

5sections
18lectures
5h 40mtotal

What you’ll learn

  • Learn how to monetize social media B2B

  • Learn how to monetize social media if you're an influencer

  • Focus on strategies where leads come to you, instead of you going to them

  • Strategies that you can execute with less than an hour of work every week

  • Automation Tools

  • Social Media Sales

01

Introduction

7 lectures • 1hr 18min

  • My story: 7 steps to success

    Discover seven steps to success, including investing time and resources, finding a mentor, dreaming big, and clarifying your why and core values to attract clients.

    6:15

  • Your Team of Instructors

    Engage with a team of instructors delivering a holistic, expert-driven view on monetizing your social media following, with rapid answers and diverse perspectives for scalable learning.

    1:49

  • Introduction to your Instructor (Speech filmed at Google StartupGrind)

    Meet Brian, a Belgian entrepreneur who built Lightning video editors into a video marketing firm, sharing his three life principles—health, wealth, relationships—and a practical work-life balance method.

    1:04:47

  • The 4 Stairs of Learning Competence

    Explore the four stairs of learning competence from unconscious incompetence to unconscious competence, and learn how to progress skills through conscious steps, illustrated with Brazilian jiu jitsu analogy.

    4:23

  • Request content here, Course Updates, and 24/7 Support with QnA

    0:42

  • Share your testimonial and win a 1-on-1 coaching call

    0:07

  • 1-on-1 training options

    0:13
02

QnA Workshop

5 lectures • 2hr 9min

  • Introduction

    Learn how to monetize your social media following through an unscripted, question-driven workshop that shares real stories of hardships, failures, and successes in marketing.

    2:23

  • Finding your target audience

    Identify your one key fan through active market research and build a track record with three to five testimonial sales. Focus on profitable, passionate niches using the Perrino principle.

    35:48

  • How to monetize social media

    Transform from artist to business owner by building a bulletproof sales funnel and owning your audience, then monetize with merchandise, digital products, and b2b collaborations.

    33:23

  • YouTube Cash Cows Introduction

    Learn how to monetize a YouTube cash cow channel with ad revenue and upsells, using evergreen and trending content, royalty-free footage, subtitles, and scalable production.

    33:24

  • How to market a book on social media

    Define a goal and build a sales funnel to monetize a book, leveraging organic growth on YouTube and TikTok and optimizing lifetime value with upsells and paid ads.

    24:21
03

Course Outro

1 lecture • 2min

  • Outro

    Put what you learned into action to monetize your social media following, while engaging your audience, requesting content, and benefiting from monthly updates and questions answered within 24 hours.

    1:44
04

Expert Interviews

3 lectures • 2hr 6min

  • HK: Interview with Reddit President Global Advertising

    Harold Klein of Reddit discusses building scalable advertising with three strategic pillars, balancing advertiser goals with consumer impact, and using data and audience feedback to optimize campaigns.

    14:13

  • NJ: Starting a business & how to manage 200k in ad revenue and build a scaleup

    Learn how a Blinkist co-founder started a digital product to solve reading at scale, built a team, secured seed funding, and grew via audio, paid marketing, and disciplined cash management.

    16:00

  • JE: From zero to 1 million Entrepreneur & YouTuber

    From zero income to a full-time YouTube creator, Jesse Eckel documents a wedding videography to hybrid marketing journey, building passive income and a 100k-subscriber audience.

    1:36:15
05

What's next

2 lectures • 4min

  • Bonus Lecture: Discord Community

    2:18

  • Testimonial Community

    Explore how a discord community for Lova and Lightning Media boosts Facebook advertising through weekly calls, dashboard checks, and peer feedback, saving thousands on consultation fees.

    1:33