Course Curriculum

Snapchat Ads Full Tutorial: From Beginner to Expert

9sections

15lectures

2h 3mtotal

What you’ll learn

Introduction

Run Snapchat ads campaigns with the objective of highest conversion on a tight budget, targeting Gen Z and millennials, ensuring policy compliance and optimizing based on click-through and conversion rates.

5:46
Highlight of the Course

Explore the highlight of the course, learn who should take it, and master creating your first Snapchat ads campaign while budgeting and optimizing CTR and conversion rate.

5:35
Whom This Course is Intended for?

This course teaches beginners to run Snapchat ads, target Gen Z and millennials, and build a social media marketing agency with no prior experience.

3:57

Introduction to Snapchat Ads

Discover how Snapchat ads are a paid feature to reach audiences quickly, with lower CPM and CPC (cost per swipe), and target demographics, interests, and age groups for younger generations.

13:01
What Can You Do with Snapchat Ads?

Learn practical Snapchat ads strategies for dropshipping, affiliate marketing, print on demand, and selling digital products, plus promoting brands and offering ad services through freelancing or agencies.

9:57

Budgeting Strategies for Snapchat Ads

Master budgeting strategies for Snapchat ads by starting with a small daily budget to gather data and refine targeting, and by setting a reasonable maximum bid to control spend.

9:00

Quick Summary of Snapchat Ads Policy

Understand Snapchat ads policy to keep your account safe by complying with terms and avoiding categories like adult industry, alcohol, drugs, weapons, health products, gambling, and political advocacy.

7:57

Spying on Successful Snapchat Ads Campaign

Analyze successful Snapchat ads with Ads Reveal to understand patterns and high-converting components, then apply proven strategies to create your own creative campaigns.

9:17

Create Your Snapchat Ads Account

Create your Snapchat ads account by signing up at business.snapchat.com, verify your email, and set up your profile; take advantage of a time-sensitive $75 ad credit after spending $15.

3:09
Snapchat Ads Dashboard and Billing

Explore the snapchat ads dashboard and billing setup, learn to configure payment methods, monitor ctr, conversion rate, and swipe-up (cpc) metrics, and outline a web traffic campaign with conversion tracking.

5:29
Selecting Snapchat Ads Objective

Select the right Snapchat ads objective to align with your advertising goals, spanning awareness, promote places, app installs, website traffic, app traffic, engagement, video views, leads, conversions, and catalog sales.

7:22
Run Your First Snapchat Ads Campaign

Learn to set up your first Snapchat ads campaign from choosing a website traffic objective to naming, budgeting, targeting, bidding, creating ad creative, and submitting for review.

20:30

Analysis on CTR and Conversion Rate

Analyze ctr and conversion rate on snapchat ads from beginner to expert by linking impressions, clicks, and purchases; improve ad copy and targeting, and know when to scale campaigns.

12:28

Optimising and Scaling Up

Learn how to optimize and scale your Snapchat ads by testing with small budgets, analyzing click-through rate and conversion rate, and scaling budgets responsibly.

5:41

Closing Statement

Discover how to leverage Snapchat ads to reach audiences and grow products, focusing on quality ad copies, learning by doing, and scaling high-conversion campaigns through trial and error.

4:00