Course Curriculum

Eightfold Method to Master LinkedIn

5sections
23lectures
55mtotal

What you’ll learn

  • Importance and Benefits of LinkedIn

  • In-depth understanding of Navigation & Job Search

  • Profile Building and Strategic Practice

  • Job Search Agents and Alerts

  • Importance of 6 Degree of Separation

  • Hashtags and LinkedIn Groups

01

Introduction

1 lecture • 1min

  • Introduction to LinkedIn

    Learn how to navigate LinkedIn, enhance your profile to boost job finds, and develop key practices and privacy settings for discreet job searching while employed.

    0:40
02

Why LinkedIn

2 lectures • 9min

  • Goals

    Understand the difference between a résumé and a LinkedIn profile, then start building a keyword-rich LinkedIn presence to stay top in searches when the market opens.

    1:30

  • LinkedIn - What It Is and Why Use It

    Master LinkedIn by keeping content relevant to your expertise, building a professional cover page and profile picture, and posting about your category to boost profile visibility. Open job opportunities to recruiters, explore freelancing services to stay in demand, and post at least three times a week to boost your profile ranking.

    7:31
03

LinkedIn Tools

4 lectures • 11min

  • LinkedIn Navigation Tab - My Network

    Master LinkedIn's my network to connect with industry professionals and recruiters, hunt for opportunities without signaling 'looking for a job,' and build rapport before asking for help.

    2:57

  • Job Search Tab

    Search LinkedIn jobs for marketing director, sort by most recent or most relevant, and use easy apply and job alerts in Bangalore for full-time, contract, or internship roles.

    5:28

  • LinkedIn Navigation Tab - Messaging

    Learn how to use the LinkedIn messaging feature in the navigation tab to start conversations, interact with people, and discover profiles available based on your current profile and marketing.

    0:50

  • LinkedIn Navigation Tab – Notifications and Me

    Enable job notifications, monitor them regularly, and update your profile to boost visibility. Use LinkedIn learning to earn free certifications and build an edge in your field.

    1:24
04

Building a Profile

9 lectures • 19min

  • Editing your Profile and Information

    Edit your LinkedIn public profile to improve visibility by updating your name, customizing the profile URL, and adding keywords, while keeping your public visibility on to attract opportunities.

    1:49

  • LinkedIn Strategy Practices

    Enhance your LinkedIn by crafting a keyword-rich headline and a current summary, keep skills updated, enable open-to-work status, and use a name-based professional photo with active hashtags.

    2:29

  • LinkedIn Profile Nuance

    Craft a focused LinkedIn profile by placing a strong, job-targeted headline first, embedding key skills and keywords, and ordering sections from top to bottom to improve search results.

    1:39

  • Strategic Practice - Headline

    Craft a headline that clearly states the growth problem you solve for brands and startups, place it on your cover photo, and avoid clichéd keywords.

    1:28

  • LinkedIn Salary

    Explore LinkedIn salary, a feature that shows standard salaries for a position worldwide, helping you compare market rates for roles like marketing coordinator and stay motivated amid market fluctuations.

    0:50

  • Strategic Practice - LinkedIn Skills

    Select up to 50 skills on LinkedIn, focus on top three, avoid generic IT terms, and optimize your profile to boost visibility and help you get a job.

    2:03

  • Strategic Practice - Job Search Agent

    Update your LinkedIn profile with a compelling intro, experiences, and up to eight featured items to attract attention while keeping education, licenses, certifications, endorsements, and recommendations fresh for job searches.

    3:27

  • LinkedIn Job Questions

    Discover how employers use questions to filter applicants, maximize profile visibility, and leverage content with keywords to attract recruiters and land roles.

    2:23

  • Strategic Practice - Hashtags & @

    Follow targeted hashtags and set up job alerts on LinkedIn to receive automatic notifications for precise roles like automation engineer or financial analyst.

    3:11
05

Best Practices

7 lectures • 15min

  • 6 degree of separation

    Master LinkedIn growth by using keywords and hashtags to set job alerts, and apply six degrees of separation to build first- and second-degree connections with thoughtful messages before seeking opportunities.

    4:12

  • Recommendations

    Learn how to boost your LinkedIn profile by requesting thoughtful recommendations from people you know, and using direct outreach to collect credible endorsements.

    0:31

  • Strategic Practice - Follow Companies

    Follow companies you admire to receive job alerts and stay ready for opportunities, even when openings aren’t listed. Choose a category and let notifications guide your search.

    1:37

  • LinkedIn Groups

    Join relevant LinkedIn groups in your field to access job posts and reach professionals; message group members even if unconnected, enabling you to reach CEOs.

    2:06

  • 6 Important points of 6 degrees

    Uncover six practical LinkedIn actions: search for people and companies, set job alerts, optimize your profile, join groups, create and engage with content, and leverage alumni connections.

    2:10

  • Settings and Privacy

    Master LinkedIn privacy by navigating account privacy and visibility settings to control who sees your activity, block or hide certain connections, and signal recruiters when you’re job seeking.

    1:41

  • Growth Hacks and Free Tools

    Master growth hacks and free tools to optimize your LinkedIn presence by comparing resumes, scoring your profile against peers, and automating outreach to connect with more people.

    3:10

  • Final Quiz

    Activity