Course Curriculum

Influencer Marketing from scratch. Ultimate Guide

10sections
10lectures
1h 32mtotal

What you’ll learn

  • Who are influencers and why is everyone talking about them?

  • How does the influencer market work?

  • Who uses influencer marketing?

  • Role of the Influencer Marketing Manager in the agency

  • Create audience portrait for promo

  • What social media choice for promotion

  • Types of bloggers and integrations

  • How to choose a blogger for the client?

  • Types of promo integrations with influencers

  • How to search for influencers?

  • How to convince bloggers to work with your brand?

  • How to make advertising with a blogger effective?

  • How to create the script for integration?

  • Analyzing the results from an influencer marketing campaign

01

How to start your career in Influencer Marketing

1 lecture • 9min

  • What this course about

    This is an introductory lesson in which you will learn: What is Influencer Marketing and where it is used Prospects for Influencer Marketing The demand for the profession or how to start a career in Influencer Marketing

    8:47
02

Introduction to Influencer Marketing

1 lecture • 8min

  • Introduction to Influencer Marketing

    How does Influencer marketing work? Who needs influencer marketing? Role of influencer marketing manager How does an influencer marketing agency work?

    7:58
03

What is the best social network for influencer marketing?

1 lecture • 7min

  • What is the best social media for influencer marketing?

    Discover how influencer marketing thrives across all networks and messengers by aligning channel choice with client needs, regional popularity, and audience, with mobile-first strategies.

    6:58

  • First test

    Activity
04

The target audience and how to determine it?

1 lecture • 13min

  • The target audience and how to determine it?

    Identify your customer by building general and detailed audience portraits, using statistics and associations to define interests, channels, and tailored messaging for influencer campaigns.

    12:41

  • Home work (Additional task)

    Activity
05

Influencers. Who is it? How to find them and how to evaluate?

1 lecture • 16min

  • Influencers. Who is it? How to find them and how to evaluate?

    Identify blogger types on Instagram and YouTube, search for and evaluate them by audience quality, views, engagement, and CPM to inform influencer marketing decisions.

    16:01

  • Home work

    Activity
06

First contact with a blogger

1 lecture • 5min

  • How to contact bloggers fast and efficient

    Master contacting bloggers quickly and efficiently in influencer marketing. Compile contact details in a spreadsheet, find emails via YouTube or Knox Influencer, and use mail merge for outreach.

    5:19

  • Tasks for fixing the material

    Activity
07

Choosing the best type of advertising integration

1 lecture • 20min

  • All about types and scripts on examples of YouTube and Instagram

    Explore ad integrations across YouTube and Instagram, learn to write native scripts and send them to bloggers, then track results with links and funnels.

    19:40

  • Test for fixing the material

    Activity
08

Release of advertising integration. What should be prepared

1 lecture • 5min

  • What you should know before release

    Draft a precise blogger integration plan with a detailed script and terms of reference, then negotiate cpm and set up analytics links to track results.

    5:21

  • Write a script

    Activity
09

Analysis of the results of advertising integration

1 lecture • 7min

  • How to analyse the results of advertising integration

    Learn how to analyze advertising integration results after release, calculate metrics like views, CPM, registrations, and sales, and report insights to optimize influencer campaigns.

    7:18
10

Resume

1 lecture • 2min

  • Resume

    Explore influencer marketing as a promising advertising tool across social networks and learn to publish successful integrations by finding bloggers, negotiating, editing content, and tracking traffic on YouTube and Instagram.

    1:52